We create Content Marketing for our client base of largely professional services clients. Content Marketing is using the creation of unique value added content; blog posts, social media posts, white papers, e-books, paperbacks, video posts etc to promote the goods & services that your company provides.
The old marketing approach was to broadcast messages about the products and services that you had on offer – broad messages for a wide audience. The new marketing approach is to target a niche and then engage & interact with your prospects remaining specific to your niche. Narrowcast instead of broadcast.
One of the most effective ways of engaging with your customer is is to create unique content for them. Think of the problems that your customers are facing and write ‘how to’ posts educating them on how to solve these problems. Do this on a consistent basis and you will build up a rapport with your audience and in their perception you will stand head and shoulders above your competitors – many of whom will still using the old marketing approach. When your customers, leads & prospects are in the market for the goods and services you provide – they will come to you.
At Marketing Fundamentals Ltd we create this Content for you as part of our consultancy services. We will also optimise this Content for SEO. This leaves you free to concentrate on the core activities of your business.
Give us a call on +44 845 226 4247 or email us at [email protected]