Case Study – Cloud Knowledge Base

cloud-knowledge

Background

Cloud Knowledge Base is an IT consultancy that helps SMEs migrate to the Cloud enabling them to work more efficiently.

Objectives

Build an audience  of London SMEs and entrepreneurs

Promote Cloud Knowledge Base’s appearance at the Richmond Business Expo in 2013

Increase engagement with London based SMEs and entrepreneurs

Strategy

Created a weekly blog delivering value / solving IT related issues for the SME audience.

Used Twitter as lead platform to distribute new pillar Content but also used YouTube

Results

Twitter following increased 202 % and level of engagement was enhanced

Web traffic increased by 76 % in the 3 months prior to the Richmond Business Expo

There were 151 new qualified leads generated at the Richmond Business Expo which compared with 6 the previous year!