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online learning

Business owners – What do you need to learn next?

Hello everyone. As business owners you will be aware that the life of your business is a journey and that there are many lessons to be learned along the way. There will also be occasions when you or a member of your staff need ...


bounce rate

Business owners – Are you tracking your bounce rate?

Hello everyone. One of the wonderful advantages of working in the online environment is the fact that there are freely available metrics to track the effectiveness of the marketing activity that you are conducting. If somethin...



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social proof

What is ‘social proof’? How do I get it for my business?

This post was originally published on the Evening Standard Business Connections website on 02 July 2013 and is one of a series of nine articles I wrote for ESBC. The Marketing Surgery series are posts addressing specific questi...



twitter logo

Dear Marketing Surgery…How do I get business on Twitter?

This post was originally published on the Evening Standard Business Connections website on 11 June 2013 and is one of a series of nine articles I wrote for ESBC. Here’s the link .The Marketing Surgery series is a number of po...


stressed businesswoman

Marketing Surgery – What is your biggest problem now?

Marketing Fundamentals Ltd is a commercial organisation that creates Content Marketing to promote our clients. We also hold workshops to train business owners to create their own Content and run one on one coaching sessions. Fr...








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