SME Owners – 10 ways to offer something free without damaging profitability

33
Posted March 20, 2011 by Mike Pitt in blogpost
proessional services offer free without damaging profitablility

We know that people do love free stuff but don’t give away your core products or services because if customers get used to receiving all they want from you for free – they are not customers!

If you are not from a marketing background offering free gifts or free offers can be a potential minefield particularly when it is considered that ‘free to customers’ doesn’t necessarily mean ‘free to business owner’ and you may end up losing money on your great deal for your customers.

Professional Services – 10 ways to offer free without damaging profitability

1. Free initial consultation/valuation/meeting – Note – Keep it short and use it to separate potential customers from window shoppers/freebie chasers.

2. Free money back guarantee on products or service.

3. Free industry news/market overview.

4. Free training guide or E-book.

5. Free exclusive content to those who subscribe to your RSS feed or sign up for your newsletter.

6. Free entry to a contest to win prizes related to your core services. Note – If you structure this well financially it should not cost you anything.

7. Free podcast, live webinar or download.

8. Free ‘How to’ checklist.

9. Free online customer support.

10. Free 1 month product trial – Note – works well with software/technology related products and services

If you would like to discuss how best to use these offers to build your business, give us a call on +44 845 226 4247 or email us via [email protected] and we will be happy to help.

We hope you find this information useful.

Kind regards,

Marketing Fundamentals Team


33 Comments


  1.  

    I really like and appreciate your article.Really thank you! Awesome.




  2.  
    admin

    @ Fresh MLM leads- Thanks a lot for taking time to feedback – much appreciated. Rgds, MF Team




  3.  

    To: Website Owner! I like your WordPress blog and I found your site through Google. Peace, keep up the good work.




  4.  

    Very amazing things here. I’m very glad to look your article. Thanks a lot and I am taking a look forward to touch you. Will you please drop me a e-mail?




  5.  

    great issues altogether, you just won emblem reader. What may you recommend in regards to your publish that you made some days ago? Any sure?




  6.  

    What’s Taking place i am new to this, I stumbled upon this I’ve found It absolutely useful and it has helped me out loads. I hope to contribute & aid different customers like its aided me. Good job.




  7.  

    I was recommended this blog by way of my cousin. I’m now not certain whether this put up is written through him as no one else recognise such specified approximately my difficulty. You are wonderful! Thanks!




    •  
      admin

      Hi. Thanks to you for reading and feeding back and thanks to your cousin for recommending us. We are passionate about helping SMEs/SMBs establish themselves. Keep reading because we have more to come. Regards, MF Team.




  8.  

    Awesome issues here. I am very satisfied to look your article. Thank you a lot and I am looking ahead to touch you. Will you kindly drop me a mail?




  9.  

    Respect to website author , some good information .




  10.  

    I like this post, enjoyed this one appreciate it for posting .




  11.  

    I don’t even know how I ended up here, but I thought this article was great. I do not know who you are but definitely you’re going to a famous blogger if you aren’t already ;) Many thanks! eliminar la celulitis




  12.  

    You’re so cool! I don’t suppose I’ve read anything like this before. So nice to find somebody with some original thoughts on this subject. Really thank you for starting this up. This website is something that is needed on the web, someone with a little originality. Useful job for bringing something new to the internet!




  13.  

    Fantastic blog! Do you have any tips for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely confused .. Any recommendations? Kudos!




  14.  

    I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!




  15.  

    buddy, sweet web page for this topic. There are lots of opinions- nice job.




  16.  

    I learn a lot … thank you so much… Awesome issues here. I am very satisfied to look your business Ideas..

    Thank you.




  17.  

    I am actually thankful to the holder of this web page who has shared this enormous piece of
    writing at at this place.




  18.  
    Ann

    Wonderful blog! I found it while surfing around on Yahoo News.




  19.  

    Interesting points, I would never have thought of some of those!





Leave a Response

(required)


*


 
Article Slider
 
  • digital-marketing agency London
  • Online lead generation through social media
  • online-video-marketing final
  • Inbound Marketing Agency
  • how to make successful blog - 10 essentials
  • Evening Standard Client Testimonial
  • Content-marketing-strategy-marketingfundamentals.com
  • Website-Marketing-Strategy-MarketingFundamentals.com
 



Marketing Fundamentals As Seen On London Evening Standard Addicted 2 Success HuddleBuy in2up.com Business Circuit