On the 7th November 2017 Twitter rolled out increased tweet length to 280 characters around the world. Some Twitter users embraced the new limit and began sending longer tweets. This was not our approach. We regularly evaluate our Twitter analytics and know that our most successful tweets for clients and ourselves are shorter tweets (ideally between 70 and 100 characters) with an image and a link. Our focus has always been to give Twitter users one single thought per tweet. Often this is communicated in the form of a question and then entice them into clicking on the link. Adding more text for Twitter users to read and process before deciding whether to click or not has not proven to be a winning formula in our experience.
If you are a business owner or person responsible for Content Marketing at your company the task for you is to split test shorter and longer tweets. Then you can accurately assess whether the increased tweet length is an opportunity or a trap to be avoided. Higher engagement with your target audience is the goal and I will be interested to read your conclusions. Please feel free to let me know in the comments section below.
If you have enjoyed this post you will also like this post, Twitter: Do Auto DMs do More Harm Than Good?
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via email@example.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
Founder, Marketing Fundamentals Ltd
Subscribe to our Youtube channel
Follow us on LinkedIn
This is blog post post number 435.