Pinterest, Youtube, Google+, Facebook and Twitter are the five most widely used social media platforms. While they all have their uses as social marketing tools, in terms of generating effective leads and sales, there is a much more effective option for online marketing – one that is strictly business. With the right tactics, your LinkedIn account and company page can become a cost effective sales generator that really works.
Follow these three simple steps to make sure your business makes the most of LinkedIn.
1. Call to Action
Start with an attention grabbing headline that tells users something about you – in your career summary create a call to action that makes it easy for people to get in touch with you or your company.
2. Form an Industry Specific Group
To provide yourself with the best chance of networking with the right people form a group that’s specific to the industry you work in. When you talk about issues that your specific group are interested in, you’re much more likely to illicit responses, which helps drive more traffic to your site and build your profile. Consider webinars and special events to attract more users to your group and increase your online presence.
3. Be Active
The more you use your LinkedIn account the more gravitas it will build. Take part in LinkedIn’s Questions and Answers but pick the things you decide to respond to strategically. You can use it as an opportunity to show off your skills but avoid pitching. Offer to make a quick call to discuss the problem and provide more detailed suggestions and at the end of the call you can then discuss your services and products.
Do you need to improve your marketing activities on LinkedIn? We would be happy to help you. Give us a call on +44 (0) 845 2264 247 or drop us an email via email@example.com – We look forward to hearing from you.
We hope you find this information useful.
Marketing Fundamentals Team
This guest post for the Marketing Fundamentals Team was written by John Hinds, Director of