I always appreciate your posts.

These are great tips for a start up enterprise. Tip 2! absolutely, risk should be without the gamble, but what one can do to make risk minimal.

As with brands, there are some great branding books out there, for example, I’ve recently read, “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Decker.”

Furthermore, for your first postscript tip, you mention to buy a domain name, this is my field, as I’m a domain name investor and provider to start ups and small business owners, so I would suggest to your readers to purchase a “keyword specific” EMD “exact match domain. This is the preference for the google algorithms and will set you in good lead, otherwise, one can go, “brand ready” and finance their project with “good” SEO Search Engine Optimization.

I hope this helps your readers Mike,

Best wishes,
Howie Crosby.