2017 Archives - Marketing Fundamentals

What was the Biggest Change in B2B Content Marketing During 2017?

Mike Pitt — Thu, 21 Dec 2017 11:16:51 +0000

In my opinion the biggest change in B2B Content Marketing during 2017 has been provided by LinkedIn. Some of you may think that I am referring to the global rollout of video on the platform in August. That definitely had some impact but far more impactful in my mind has been use of the 1300 character LinkedIn status update. This is now being used as a platform for stoytelling. To find out more about how to deliver storytelling on LinkedIn read this post, LinkedIn Storytelling: How to Tell Stories on LinkedIn.

Biggest Change in B2B Content Marketing During 2017

Some of you may be thinking, Why is this so significant? Storytelling is not new. Well, I will explain. Many B2B companies have a similar value propositions to their competitors. They are chasing the same prospects and making similar claims. A few years ago being active in Content Marketing was a differentiator and would lead to success. Now everyone is Content Marketing including all of your competitors. However, not everyone has team members who can tell stories on LinkedIn and attract attention for your company while building a rapport with new prospects.

Very few of my personal contacts on LinkedIn are using storytelling status updates. Those companies that do use this approach are experiencing the following; increased profile views, increased number of connection requests, new followers of Company page, new enquiries and new clients. This has been my personal experience. Value added content is still important but those engaged in LinkedIn storytelling are reaping great rewards.

Have you started storytelling on LinkedIn? Do you have a different Biggest Change in 2017? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 437.

The post What was the Biggest Change in B2B Content Marketing During 2017? appeared first on Marketing Fundamentals.

It’s Half Time: Have you Achieved Your Goals For 2017?

Mike Pitt — Thu, 15 Jun 2017 10:30:16 +0000

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We are almost half way through 2017 so this is a good time to evaluate our progress against our goals for 2017. Have you achieved your goals for 2017? Are you on track to achieve them by December? Of course, there will always be factors out of our control that affect our ability to achieve our goals but this is still a useful assessment that we can make.

Have you Achieved Your Goals For 2017?

One of my publicly stated goals was to appear on more panels at events and to offer myself for speaking engagements. The objective being to meet more people face to face and increase our agency’s network. I have not made a lot a progress in this regard but do now have a new plan. I will share more details of the new plan in a few months’ time.

Another goal that I can share with you was to increase the number of videos that I uploaded to our . Last year I uploaded 35 videos. This year I have stuck to the weekly upload schedule and have already uploaded 26 videos and we have not yet reached the end of June. This has enabled us to add more subscribers. If you would like to become a subscriber .

How are you doing against your goals for the year? I would love to hear from you. Let me know in the comments section below or via Twitter. For your reference, this was the post where I outlined one of my goals for 2017, What will you do more of in 2017?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 409.

The post It’s Half Time: Have you Achieved Your Goals For 2017? appeared first on Marketing Fundamentals.

What Will you do More of in 2017?

Mike Pitt — Thu, 15 Dec 2016 07:32:07 +0000

The year 2017 will soon be here.

This video is entitled, What Will you do More of in 2017?by Mike Pitt. This is video number 165 and blog post number 382. You can subscribe to our YouTube channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his answer to the question, What Will you do More of in 2017? This video will be of interest to business owners intent on establishing leadership in their sectors. It will also be of interest to Content Marketing professionals and Social Media Managers.

What will you do More in 2017?

At this time of year there is understandably a lot of planning and goal setting for the year ahead. I am sure that you have your own processes and rituals. In this video after giving my own answer to the question, I ask you for one business related activity that you will be doing more of in 2017. Please give me your response in the comments section below on this blog post or on the video’s page on YouTube.

If you like this post you will also like, How do you Manage Your Social Media Team?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 383.

The post What Will you do More of in 2017? appeared first on Marketing Fundamentals.