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This video is called, Which is Better? Twitter Followers or YouTube Subscribers? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
In this video, Mike Pitt discusses, Which is Better? Twitter Followers or YouTube Subscribers?
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.
Twitter Followers or YouTube Subscribers
As Social Media Managers for B2B businesses, you will be responsible for tracking a number of Social media metrics. Twitter Followers and YouTube Subscribers are likely to be among those that you are tracking. In this video, I discuss the relative merits of both and give my assessment as to which is of greater value to your business. Your objective if you are growing your followings on these platforms should not be to simply increase your number of followers; you should also track the behaviour of those followers and what actions they take. Watch the video for more details.
1000 True Fans
It was Kevin Kelly who first introduced the concept of 1000 True Fans in a blog post published in 2008. In this post, he explained that creative professionals do not need huge audiences to be successful. If they had an audience of 1000 True Fans and could sell them $100 dollars worth of products or services per year that would equate to a salary of $100,000. This article led to many discussions within the creative community, some doubted that it was as straightforward to achieve as Kelly implied.
What is now abundantly clear in 2019 is that the 1000 True Fans paradigm works perfectly for online businesses or businesses with an online element when you consider how online courses, membership sites and subscription services are sold to a select groupf of hardcore fans. YouTube is a particularly good platform for attracting True Fans.
Have you embraced the concept of 1000 True Fans in your marketing? If so, let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.
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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
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This is video number 269 and blog post number 509.