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This video is called, How to Track Unfollowers on Twitter By Mike Pitt. This is video number 229 and blog post number 450. Subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses the method he uses to track unfollowers on Twitter and then to unfollow them.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business or organisation.

Unfollowers on Twitter

To maintain a healthy profile on any Social Media platform you must regularly ‘clean’ your profile of any connections that will not help you achieve your objectives. Removing unfollowers is a necessary task that will help you keep your profile in a good state.  Unfortunately many people are still using the ridiculous follow / unfollow tactic to grow their followings. They should try value added content! It works much better.

As I wrote when I published my recent Instagram Unfollowers post , focusing on the number of followers you have is wrong, of course. Instead concentrate on building meaningful relationships and interactions with the new people that you meet. You can see me demonstrate the method that I use in the video.

If you like this post you will also like, How do you Manage Your Social Media Team?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 450.

The post How to Track Unfollowers on Twitter appeared first on Marketing Fundamentals.

Image Credit: Marketing Fundamentals Ltd

This video is called, Simple way to see who Unfollows on Instagram by Mike Pitt. This is video number 227 and blog post number 447. Subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this Mike Pitt discusses a simple way to find out who has unfollowed you on Instagram. This unfollows information is not provided by the platform.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their B2B business or organisation.

Unfollows on Instagram

Unlike some Social Media platforms, Instagram does not give users information about who has unfollowed them. A common behaviour on Instagram is to follow someone and then unfollow a few days later. This behaviour is predicated on the fact that it is not easy to see when someone unfollows you, which means they will more than likely continue to follow you. To find out who unfollows you on Instagram I recommend the app that I discuss in the video.

If you like this post you will also like, How should B2B Businesses Use Instagram?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Instagram

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 447.

The post Simple way to see who Unfollows on Instagram appeared first on Marketing Fundamentals.

Content Marketing Agency – 4 Major Roles

Pulling off smart strategies

Strategizing is absolutely important for every business. The content marketing agencies, thus formulate some innovative strategies which gives an extra edge to your firm.  The agencies will assist you to identify the various customer persona’s. They will also be extremely handy in segmenting your customers according to their needs and interests. With the help of these experts you can develop the roadmap to a superb content plan that addresses all the customer segments perfectly.

Thinking out of the box

For the content to stand out, the content strategy needs to be creative and have out of the box planning. The content can be made animated and engaging by passing it through a collaborative creative process. When the customer and the agency work collaboratively, there is a higher chance to churn out content that is powerful and relevant and which can ultimately be used for lead generation activities.

Creating and producing the content

It might sound easy, but in practice, the actual procedure of creating and producing content is probably the greatest role which a content marketing agency has to fulfil. This is probably the “heavy lifting” of content marketing agencies. With our experience we know that an agency can handle about 50-100% of the content production by interviewing the subject, writing the content in the format of a story (which meets the customer’s interests) and finally completing all the post production details. The resulting content can be thus produced in the form of a blog, an Infographic format, an e-book or even an e-journal.

 Keeping the content in sync with SEO standards

With the stringent checks induced by popular search engines, most marketing gurus feel that SEO is absolutely dead. Well, this is definitely not true. SEO in the current stage is just a bit different from what it once was.

At the end of the day, each piece of content you produce needs to be published. Even if your content is terrific, it needs proper promotion. Social Media and SEO make a very strong partnership for blog promotion. Ensure that your Content is optimised with a descriptive title, Meta description, images with captions, proper focus on keywords and so on and then distribute on the most effective Social Media platforms for the client.

While that’s primarily all about the roles and responsibilities of the content marketing firms, these roles may differ from client to client.

All in all, with our effective guidelines you can now evaluate the content centric agencies, better. Good luck with your endeavours.

We hope this information has been useful to you. If you’d like to talk to us about creating effective Content Marketing for your business give us a call on +44 845 2264 247 or email us at mail@marketingfundamentals.com

Best regards,
Marketing Fundamentals Team

The post 4 Roles of a Content Marketing Agency appeared first on Marketing Fundamentals.