It will not have escaped your attention that the focus always seems to be on using social media to market your business. This focus, some would say obsession, means that some ‘old school’ marketing techniques that are still effective are being overlooked. I think it is time that business owners and entrepreneurs, particularly those that have locality based marketing strategies reconsider the use of vehicle graphics.

Vehicle Graphics

Here are 5 reasons why I think vehicle graphics should be an essential part of your marketing mix:

1. Reach

According to a recent 3M study, there is an audience reach of up to 3,000 people every hour if your vehicle is out and about on busy roads. With a reach that great, can you risk not having your vehicle branded to communicate who you are and what you do?

2. Non Stop Marketing

Even when your car or van is parked on the street, and you’re tucked up in bed after a busy day, it’s still out there, getting noticed. It’s a 24/7 marketing tool that quite literally can help drive your business forward.

3. Variety is the Spice of Life

The product range for vehicle graphics is vast. From just a simple branding operation through to full vehicle wraps, which means there’s a solution for every type of business –whether you’re a one-man-band or have a whole fleet of haulage lorries.

4. Look at the Bigger Picture

Applying graphics to your company vehicle should be seen as a long-term investment and not a quick fix. If you compare the price of vehicle wrapping to billboard advertising you’ll soon see it won’t take you long to get better value for your money.

5. Imagination has no Limits

Once you have defined your budget, the only limitation to your options when considering a vehicle wrap is your imagination. There’s no doubt about it that striking graphics attract attention and generate discussions. Make people stop and stare at your company details rather than those of your competitors.

We all know you have to spend money to make money, (it’s a sad but true fact of life) but I think it’s about time people wised up and started investing in marketing campaigns that actually make a difference to your brand awareness as well as generating leads and I am confident that vehicle graphics are up there with the best of them.

Would you like to consider vehicle graphics for your business? Please contact us here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Marketing Fundamentals Team

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This guest post for the Marketing Fundamentals Team was written by Sally Hubble-Button

The post Entrepreneurs – Are Vehicle Graphics Still an Important Part of the Marketing mix? appeared first on Marketing Fundamentals.

PR is a way of promoting goodwill and understanding to anyone who the business wants to maintain relationships with. It is a highly effective tool in the process of dealing with media, the public and crisis management for businesses. A well written press release containing information on new products or services with genuine news value can get just the same amount of space in a publication as buying advertising space.

Any business whether start-up or a well established business can benefit from an effective public relations strategy.

Press release checklist

1. Do not saturate the market – by sending too many the press releases to competing publications. If one magazine has already covered the press release then a rival of that publication will not give the press release a second thought.

2. Make sure the Press release isn’t too long. Journalists hate nothing more than seeing a long press release so be concise.

3. Key Quotes – By inputting key quotes on the issue in question in the press release it shows the reader or journalist that the press release may have some value. It also makes the journalists job a bit easier making it more likely that your news will get published.

4. Contact details. Include up to date contact details as a point of reference to the journalist so if they have any issues they can call straight up without having to search for a PR number online.

5. Notes to the editor. This is vital as it provides a brief overview on the company in question not the news story.

We hope that you find these tips useful.

Best regards,

Jack Shuttlewood –
Twitter name @JackShuttlewood
Guest post for Marketing Fundamentals Ltd

The post Start Ups – Embrace PR with our 5 point checklist appeared first on Marketing Fundamentals.