Better performing posts will drive more traffic to your website, which in turn should generate more leads and sales for you. I have assumed that you have an effective conversion process once visitors reach your site.

Your Most Popular Post

Which is your most popular post? You should know which one it is but just in case you do not know, here’s how to find out.

Open your  Google Analytics account

On the left menu you will see a list of options, click on ‘Behaviour’

Then click on ‘Site Content’

Next click on ‘Content Drilldown’

On the right of your screen you should now see a list of your most viewed content for the current week. Note – This image is not from our website’s Google Analytics report.

To find out the most viewed content of all time ensure that you change the start date in the top right corner to the date that analytics were first added to your site.

It should now be clear which is your most popular post.

Read it again and ask yourself the following questions:

What made this post so popular ?

Was it the subject matter?

Was it the blog length?

How about the use of imagery or video?

In answering these questions you will have a template for future successful posts and you have your own benchmark to measure future posts against.

If you like this post you will also like, How do you Publish Content Consistently?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 449.

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