This video is called, How do you turn Engagement into Sales? By Mike Pitt This is video number 204 and blog post number 420. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt explains the approach he uses to turn Social Media engagement into Sales. This is an approach that he has found to be successful.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers,  LinkedIn Company Page admins and others who use Social Media to promote their business, organisation or profile.

How do you turn Engagement into Sales?

When you consistently create valuable content on the most appropriate Social Media platforms for your audience you will see the levels of engagement rise. There will be more comments, replies and feedback on your Social channels. How do you turn engagement into sales? In the video Mike Pitt explains an approach that he has found to be successful. If you have liked this post you also like this post,  The Viral Myth: Building Success on YouTube For Your Services Business

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 420.

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Generating new business is a year round activity, of course, but the benefits can be seen very clearly during the summer when a lot of companies experience an unofficial slow down but the successful ones do not. How do you generate new business? Below are five strategies that work. Remember that you can combine strategies and develop a formula suitable for your niche.

New Business Development – 5 Strategies that work

1. Content Marketing – Is our core activity here at Marketing Fundamentals Ltd. If you don’t know what content marketing is watch this video entitled – What is content marketing?

2. Upselling – It is far easier to sell or ‘upsell’ to existing or lapsed customers than it is to attract new ones. For more info on successful upselling tactics click this post – SME Owners – 7 Classic upsell techniques you should be using now

3. Networking – Face to face networking is still vitally important. Set your objectives beforehand, pick your events wisely and do not try to have too many conversations – quality not quantity. Remember to evaluate usefulness 6-8 weeks after the event.

4. Local Marketing – Local marketing can be extremely effective in generating new business for your company. Read this post to find out how. Entrepreneurs – 15 ways to dominate your local market

5. Email Marketing – For most businesses their database is the foundation of the business. It will include current and lapsed customers, prospects and leads. You must have a structured email marketing strategy. Read this post for tips – SME Owners – 16 tips for successful ‘opt in’ email campaigns

Also check out our popular blog Which medal would you win for business development? for 5 actionable steps on business development.

Do you need help creating a winning new business strategy ? We can create one for you and teach you how to implement it. Feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We are a leading Content Marketing agency in London. 

Best regards,

Marketing Fundamentals Team

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Business Development Strategy – 5 Action Points

1. Networking following up

Send follow up emails or LinkedIn connection requests within 48 hours of any networking event that you attend. In your email or request be specific and refer back to the conversation you had. If there was a genuine opportunity for business refer to that too without being “hard sell”. Tailor your messages and dedicate more time to those that can realistically be converted into business.

2. Mailing list Communication

The days of the monthly newsletter are over. When was the last time someone within your network recommended a newsletter for you to sign up to? Or you mentioned a newsletter that you received? Instead treat your mailing list as you would approach Twitter and encourage more interaction. Shorter messages delivering value and with a greater frequency – weekly being our recommendation. If you are delivering value to your audience this will not be too much.

3. Breaking emails chains with a phone call or short meeting

Here’s a familiar scenario you’ve had a meeting with a big customer or potential client and then during the course of your follow up it has become email tennis. You send an email – they send one back; you send another email and so on. Break this cycle by phoning them or arranging a short catch up over coffee at their convenience. Meetings do not have to be 60 minutes or longer – often they can and should be much shorter.

4. Partnerships

Through the course of your networking you will probably have met companies that you could partner with – be proactive in following up these opportunities and once established communicate with the business owners to evaluate the results. Partnerships could manifest themselves simply as link shares or be structured enough to accommodate joint seminars and workshops or shared exhibition stands.

5. From social media to sales funnel

Social media mentions on Twitter, Facebook or Pinterest will not mean anything to your bottom line if you cannot convert them. Work on improving your conversion ratio. This is a challenge faced by a lot of our clients but there are solutions that can be deployed that will convert social capital into leads and sales. We will be happy to discuss these with you.

Also check out our popular blog How do you generate new business?  for 5 strategies for new business development.

If you would like our help going for a gold medal in business development feel free to give us a call on
+44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com and we will set up a meeting.

We hope you have found this information useful.We are a leading Marketing Agency in London.

Best regards,

Resident blogger – Mike Pitt – Founder & CEO of Marketing Fundamentals Ltd

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