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Tweet Adder is Dead: What Now? By Mike Pitt.  If you have been using Social Media Marketing to promote your business, organisation or individual profile over the last few years you are likely to have heard of Tweet Adder. In this video I outline an alternative strategy for managing multiple Twitter accounts now that Tweet Adder is no longer with us.

Tweet Adder is a Social Media Management Software specifically designed for use on Twitter (as the same suggests). I have a video tutorial for Tweet Adder V4 on our YouTube channel that has around 1500 views. It’s here.  Tweet Adder 4 Tutorial – Features & Strategy

Up until a few weeks ago (Friday May 15th 2015) Tweet Adder was officially approved by Twitter. At this point Tweet Adder has amassed over 330,000 customers. It is not a backstreet hack created by rogue developers. Tweet Adder has been professional and officially endorsed. At Marketing Fundamentals Ltd we have been using Tweet Adder since 2011. Why have we used it? Unlike most Social Media Management tools Tweet Adder enables you to build up a bank of evergreen tweets that can be repeated randomly and on a recurring basis indefinitely. You don’t have to spend time scheduling tweets for the next day or the next week etc – you can just set the tweet parameters and let the software tweet for you at the times you specify. This is a massive time saver and when you have many retained clients and Twitter accounts to manage this time saving is huge.

However, all that has changed now. Tweet Adder is Dead. Twitter has removed Tweet Adder’s API access. Why did Twitter remove Tweet Adder’s API access? There are two possible reasons. Firstly, some users were abusing some of the features of Tweet Adder and were mass following users on Twitter. This is against Twitter’s terms of use. The second reason is more speculation, now that 330,000 of Twitter’s heavy users are not able to use Tweet Adder they might be more inclined to use Twitter Ads to promote their tweets and grow their following that way. The predominant reason will become clear soon.

Useful resources:

In the video I make reference to the following resources that will be helpful to you.

https://www.udemy.com/how-to-turbocharge-your-business-with-a-blog/

https://www.udemy.com/twitter-turbocharge-your-twitter-presence/

https://www.marketingfundamentals.com/is-tweet-adder-dead/

https://crowdbooster.com/

https://wordpress.org/plugins/tweet-old-post/

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. If you would like our help planning and executing Content Marketing and Social Media give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solopreneur trying to grow your business. New uploads on Wednesdays.

Thanks for reading and watching!

Best regards,

Mike Pitt
Founder, Marketing Fundamentals Ltd

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So what has changed?

Last Friday Twitter blocked the Twitter API access for Tweet Adder V4.1  meaning that Tweet Adder did not work. This is not the first time and as before the development team at Tweet Adder have been communicating with Twitter but at the time of writing Tweet Adder does not have full functionality and has been shut down or banned.

Why would Twitter block software that it has officially approved?

There is some speculation that some Tweet Adder users have been abusing the auto follow  and auto DM functions but that is unconfirmed and that some a small percentage of users are continually non-compliant with Twitter’s Terms of Use.

What will happen next?

This scenario could play out one of two ways:

1. Tweet Adder is able to work with Twitter to resolve any concerns that Twitter have and make the necessary amendments to their software so that normal service can be resumed.

2. Tweet Adder remains blocked or banned leaving over 330, 000 customers including some very high profile individuals and businesses scrambling for a realistic alternative.

At Marketing Fundamentals Ltd we take contingency planning seriously and I am happy to report that none of our clients have experienced a dip in service levels or performance because of Tweet Adder being blocked by Twitter. We have been able to replicate the functionality provided by Tweet Adder with an alternative workflow designed for this eventuality. If you would like to know what we have been doing to maintain service levels give us a call on 0044 (0) 845 2264 247  or send me an email here to start the discussion.

We hope you have found this ‘looking behind the scenes’ post interesting and look forward to receiving your comments below or via Twitter.

Thanks for reading.

Best wishes.

Mike Pitt

Founder of Marketing Fundamentals Ltd

Call us on 0044 (0) 845 2264 247

Follow us on LinkedIn

Subscribe to us on

The post Is Tweet Adder Dead? appeared first on Marketing Fundamentals.