5 Big thinking ways to grow your business.

1. Terminology –  As soon as you can stop referring to your company as a ‘small’ business or a startup. Yes, you were or perhaps you still are but you must plan for growth and reposition yourself. It will be easier to attract customers, clients and partners if you are not forever labelling yourself small or startup. Startup equals not very experienced in many people’s eyes.

2. Business continuity – We are heading into the holiday season, a time when some business activity slows down. Should you close down for the summer? Absolutely not. If I was American I might have written ‘Hell no!’ because that has the right amount of emphasis. You have worked hard to extend the reach of your company and improve its perception and then you go and ruin it by basically shutting down during the summer sending out the message that you are a one man or one woman band. Instead create a contingency plan that maintains a good level of service and responsiveness which will help to grow your business.

3. Forward thinking – How often do you re-visit your business plan? Or update your strategy? When do you consider what your competitors are doing in detail? There are often fundamental changes in business, here are just a few examples – from high street to online, from desktop ecommerce to mobile e-commerce (m-commerce), from book reading to Kindle reading.  Set aside some time each week to consider how your business should respond to changes in your sector and create an updated plan remembering to evaluate the changes that you make.

4. Big dreams – Have a big vision for your business.It plays a crucial role in growing your business. The mistake a lot of business owners make is that they have a small dream for their business and they achieve it and then go no further. Instead of being content with just being a product or service provider how about becoming a company that genuinely solves a big problem? Note this can be done commerically. Click here to see a good example of solving a big problem.

5. Global not local – It is now possible to enter international markets from the comfort of your own laptop. What steps have you taken to do grow your business internationally? Sometimes the effort required is principally a communications task – informing people that you are active in a country and establishing a structure and processes to trade.

Do you need help implementing big thinking for your business? If so, feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

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This is a client testimonial for Mike Pitt of Marketing Fundamentals Ltd from Louise Henry of the London Evening Standard newspaper. Like what you’ve heard? Feel free to give us a call on +44 (0) 845 2264 247

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A few photos from Mike Pitt, Founder & CEO of Marketing Fundamentals Ltd charting the progress of the company.

If you would like our help with your blog or any aspect of your marketing strategy give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com

We look forward to hearing from you.

Best regards,

Marketing Fundamentals Team

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1. Customer care – It is more expensive to recruit new customers than to re-engage with lapsed customers or to upsell existing customers and yet so many companies neglect this area or fail to provide favourable customer experiences. Please note that if you over-chase an existing customer for payment then you create an unfavourable customer experience for them and they are unlikely to return or to refer anyone to you.

2. Cash-flow – Cash flow management is fundamental but must be considered in the context of the health of the business as a whole. Please re-read the last sentence of ‘customer care’ again. For more info on improving your cashflow please read – SME Owners – 25 Ways to boost Your Cashflow

3. Content – Your customers and leads love fresh regularly updated content just as the search engine do. Unfortunately 90% of SME & entrepreneur based businesses do not generate enough content and miss an accessible opportunity to promote themselves because of this.

4. Conversions – Increasing relevant web traffic is great providing that your conversion ratio (of web visitors to enquiries and sales) is strong. Most entrepreneurs and business owners are good at face to face conversions of leads but not so good at online conversions – we can improve this for you.

5. Commitment – If you follow my Twitter account (@TheMikePitt) and regularly read this blog you will have seen lots of inspirational quotes and examples of people who have succeeded against the odds. If you mirror the commitment they showed you will achieve success in your chosen activity.

6. Consistency – Great businesses similar to great sporting teams are established with consistency at their core. You will not be judged on an impressive week or month but on your ability to deliver your chosen products or services time after time.

7. Courage – The path of the entrepreneur or business owner can be lonely at times and hard. It’s not all black tie awards and Magnums of champagne. It’s easy to give up to blame external forces but the rewards for showing courage, taking risks and brave decisions can be immense. Are you up for it?

If you follow these methods or ways to sustain your business you will remain operational and your business will endure. We are ready, willing and able to help you so give us a call on +44 (0) 845 2264247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

I hope you find this post inspirational and practical.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

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Thanks to everyone who has bought a paperback or Kindle version of ‘How to TurboCharge Your Business with a Blog’. I hope that you are already implementing the action steps and that your blog is improving as a result of your adherence to the TurboCharge strategy.

The book bonuses website is now live – visit this site to receive your free book bonuses as a reward for buying the book. These bonuses are exclusive to those who have bought the book; simply enter your name, email address & order number and the bonuses will be emailed to you.

Click on the image below to link to the site:

Please let me know how you are getting on with your blogs by emailing me via mike@marketingfundamentals.com

I look forward to hearing from you.

Best regards,

Mike Pitt
Founder & CEO of Marketing Fundamentals Ltd
Author of ‘How To TurboCharge Your Business with a Blog’

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Hello everyone. This is not the post that I was scheduled to write for today. Readers of my book ‘How to TurboCharge Your Business with a Blog’ will know that I have a methodology to generate an on-going stream of content. Last week I read about high street retailer Jessops going into administration and then yesterday HMV. These two events caused me to change tack and I want to reach out to those people who are now facing redundancy at Jessops, HMV and elsewhere.

1. Dreams – Blow the cobwebs off your dreams. Remember your dreams? Those that you had in your youth before you were living a month to month existence. Okay, so maybe you won’t now become Arsenal’s best striker but redundancy can be an opportunity to do what you really want to do rather than what you settled on doing to pay your bills.

2. Hope – The Return of real hope – Not hope that you can get through this month or the year but genuine hope that you will feel excited again and wake each day keen to find out what the day has in store – just as you did as a child.

3. Signal – If you are looking for a sign this is it! It takes courage to start something new or follow a new path. Maybe this is the ‘push’ that you needed.

4. Happiness – Don’t chase money – chase happiness. This is a fundamental life lesson that you need to learn and if you go about it in the right way happiness will lead to a greater sense of fulfilment, success and money too. Need an example? – here’s one lady who set up her own company after she was made redundant from her marketing job. Her picture is above and her name is Michelle Mone

5. Work and life Does your work/life balance need re-booting? Were you working all hours and neglecting your friends and family? This is an opportunity to correct that and be present in the lives of the people who matter most to you.

If you have been or are about to be made redundant I want you to see it as an opportunity. Your mindset is very important. If you are between 18-30 consider applying for a Start Up Loan We will be happy to help you with the marketing of your business so give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you find this information useful.

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

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More importantly we hope that our practical tips have enabled you to build your businesses and have provided both inspiration and an action plan.

Here’s the list with the most popular post at number one. Click on the links to read the original post.

1. Entrepreneurs – How do you become a leader in your niche? 6 tips for niche leadership

2. Entrepreneurs – Networking for business – Which events do you attend?

3. Entrepreneurs – Inspiration from a new postcode – E20

4. Entrepreneurs – How well branded are you? 5 ways to improve

5. Entrepreneurs – How is 2013 looking for you? 5 suggestions for your 2013 marketing plan

6. Entrepreneurs – Why it’s important to ‘stay in your lane’ – 5 reasons …(opinion)

7. Entrepreneurs – Do you know the five biggest distractions for start-ups?

8. Entrepreneurs – Do you know the ten commandments of marketing your start up?

9. Entrepreneurs – Is it time to get off the entrepreneur bandwagon and get back to basics?

10. Entrepreneurs – Is it time to stop being CEO of yourself? 5 reasons why you should be hiring now

Bonus – Hot Posts from 2011 still being read a lot

11. Do you think that you’re an entrepreneur? 17 Signs you might be…

12. SME Owners – 10 smart ways to re-invest in your business

13. Entrepreneurs – Top 10 marketing apps for entrepreneurs

14. SME Owners – 10 reasons why partnering with a complementary business is right for you

15. SME Owners – Motivation – 15 Business quotes to inspire you

If you would like to discuss your company’s marketing requirements, or hear about new TURBO Toolkit give us a call on +44 845 2264247 or drop me an email via mike@marketingfundamentals.com

We wish you a wonderful festive season and hope to see you again here very soon.

Kind regards,

Mike Pitt
Founder & CEO of Marketing Fundamentals Ltd
Author of ‘How to TurboCharge Your Business with a Blog’

The post Marketing Fundamentals Ltd – What were our 10 most popular posts of 2012? appeared first on Marketing Fundamentals.

Instead of me telling you about my new book – please read what others have said about it.

Foreword by Raymond Aaron, New York Times Bestselling Author

In ‘How to TurboCharge Your Business with a Blog’ Mike Pitt has identified and broken down the necessary steps to make your blog a successful marketing tool. A must read for business people wanting to excel.

Kanya King MBE – CEO of MOBO Organisation, MOBO Organisation Ltd

I couldn’t put this book down. When someone knows their subject matter so well and wants to share this information it is both helpful and motivational.
Reluctant business bloggers step forward and follow Mike’s roadmap. I promise you this book will transform your business.

Louise Henry – Head of Events – The Independent, The Independent on Sunday & The London Evening Standard

Mike has beautifully captured the inside story of blogging and created a roadmap that all can follow. The book is easy to read and extremely practical, exactly what successful business owners and entrepreneurs need to start blogging confidently.

Ms Agnes Cserhati – Award Winning Entrepreneur, Mentor, and Founder of AC PowerCoaching

The information in this book is really, really good. It’s gotten me more motivated to try to blog regularly (writers are the worst about this, we always write for ourselves last).

Dani Waldrop – Medical and Technical copywriter at The Write One 4 U

You are free to make up your own mind when you’ve read it. Here’s the Amazon link:

How to Turbocharge Your Business with a Blog [Paperback]

Do you want to discuss your marketing requirements? If so, please give us a call on +44 845 2264247 or drop us an email via mail@marketingfundamentals.com

We hope you find this information useful.

Kind regards,

Mike Pitt
Founder & CEO – Marketing Fundamentals Ltd

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