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Research conducted by the Content Marketing Institute in September last year required UK B2B Marketers  to evaluate each content marketing channel in terms of effectiveness. If you are not aware of the Content Marketing Institute please take some time to explore their work here. 

Content Marketing Channel

The report was very clear in terms of its findings related to content marketing channels as you can see in the chart above. There were two content marketing channels ranked number 1 for effectiveness and these channels were blogs and in person events.

What Does this Mean for UK B2B Marketers?

Stay focused. Do not get distracted by shiny new objects in Social Media or the wider digital arena. This could be Blab, Snapchat or even some way of incorporating your product or location into Pokemon Go (this week’s big story). Keep on blogging and your efforts will be rewarded. If you find blogging difficult we can write your blog posts for you. Prospective clients and customers can see when you have been consistent with your blog and will give you more consideration than your competitors who may only be blogging sporadically.

The continued importance of in person events is also significant. UK B2B Marketers should continue to participate and attend the most apppropriate events for their sector. For more information on how to maximise your Return on Investment from a trade show read this post,  SME owners – How do you maximise your ROI when exhibiting at a trade show? 5 tips. 

Other related posts you will enjoy:

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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We hope you find this information useful.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 359.

The post UK B2B: Which is the Most Effective Content Marketing Channel? appeared first on Marketing Fundamentals.