‘A tendency or disposition to act in a particular way.’

All business owners and entrepreneurs need to create good habits for themselves and their staff to build business growth. Practising these habits regularly will help you develop great marketing techniques. It is by working through the details week in and week out that you will lay the foundation for a successful future for your company.

Have a look at the list below and let us know how many of these habits you have already and what you need to work on.

12 Awesome Marketing Techniques for Successful Entrepreneurs

1. Marketing planning and adapting / updating your plan

2. Active sales pipeline spreadsheet and communications strategy

3. Existing customers strategy and communications

4. Partnership building and collaboration

5. Effective social media engagement – content marketing and right platforms for your customers and prospects

6. Assess product and service offering – Look for opportunities to innovate

7. Every day business development activity

8. Regular networking and post event evaluation

9. Regular evaluation of all key marketing metrics

10. Calculation of cost of acquisition per customer & assessment of retention and churn rates

11. Email list building and communications plan

12 . Consciously planning to be different to your competitors

Do you need help creating new marketing habits for your company? We can create them for you and teach you how to implement it. Feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

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Marketing Fundamentals Ltd does not condone the receipt of yellow or red cards or any bad behaviour on the football pitch – leaving that aside there are some clear lessons that any entrepreneur would do well to learn from Mario Balotelli. We have listed 5 of them below.

Mario Balotelli Facts – 5 Lessons

1. Be different
Business like professional football (soccer to our US readers) is a very competitive environment and it is very difficult to stand out and make an impact. No- one would dispute that Mario is different and unconventional. This is part of his appeal and can work in your favour too if your company is markedly different to your competitors. – Think about your company name, positioning, pricing, communications tools, website, logo and products or services.

2. Be unpredictable

In business and in football it’s hard to stay ahead of your competition and sustain a competitive advantage. What worked for you at the start of the year/ season might not work for you now. The double step over and reverse pass is not as effective as it once was. Cast your minds back a couple of months to the failure of Tesco’s annual Christmas price drop activity and recognise the need to be unpredictable – this is especially true for an entrepreneur.

3. Strive for excellence

In your business you should strive for excellence just as a fully fit and focused Mr Balotelli strives for excellence on the pitch. Critics would argue that a fully fit and focused Balotelli is quite rare but would agree that he rarely seems content with his achievements so far and similarly you must never become complacent with the progress made by your company.

4. Be enigmatic

There are thousands of entrepreneurs launching businesses that never capture the interest of the public at large – businesses that never become stars. When you create your business story think about building some mystery into it. Mario has this in abundance. The secrecy surrounding Coca-Cola’s original recipe protected for commercial reasons is a good example of this mystery.

5. Work well in a team but also individually

Recognise that you will not be able to do it alone and recruit a great team to support you. Your combined efforts will far outweigh anything you could have achieved individually. This is a truth that Mr Balotelli recognises – there will still be opportunities for individual responsibility but the team goals are the priority; figuratively and literally.

Are you an entrepreneur or business owner trying to promote your company? We can certainly help you. Feel free to give us a call on +44 845 2264247 or drop us an email via mail@marketingfundamentals.com

We hope you find this information useful.

Kind regards,

Marketing Fundamentals Team

Don’t know who Mario Balotelli is? Click here

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We are reminded precisely how many different brands of alcoholic beverage and perfume there are.

There is a lot of extra bonhomie around and traditionally it is time when charities launch campaigns to remind us of those less fortunate than ourselves.

Innovative Marketing Ideas – How to be different?

How do you achieve cut through in the most congested marketing period of the year?

Well, you have to be different in either your execution or your choice of communication platform.

Here’s a brilliant example of a different execution for an everyday product viewed 24 million times on You Tube.

http://www.youtube.com/watch?v=owGykVbfgUE

Above are great examples of a different communications platform – two different projections onto the side of buildings.

We hope that during December you find a few moments to consider what being different is for your brand?

To be the same is effectively to waste your money and be lost in the crowd; next year ensure that your company is different in how it operates and how or what it communicates.

Here’s a few companies that are on this path that will inspire you.

http://www.innocentdrinks.co.uk/

http://www.betfair.com/

http://www.apple.com/

 We hope this information has been useful to you. We are a leading Marketing Agency in London.

Kindest regards,

Marketing Fundamentals Team

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