It’s Personal

No matter how personal you try to make your online experience, it can never be the same as meeting someone face to face. In B2B, this can count for a lot, because when you’re counting on another business in order to fulfil your own contracts, you have to be really confident that they can do the job. Exhibitions are often a time when all of your customers and partners will be in one place, which makes it a great time to book in lots of meetings and get to know their requirements. It’s also a good time to profile the people that are there – after all, they are the ones that you need to be targeting.

It’s Impressive

Modern websites with responsive design are certainly fantastic branding assets, but there’s certainly something to be said for actually seeing something physical. Top companies will go all out at exhibitions to really impress their customers and to show that they’re the top dogs at that event. Stands often get larger, more impressive and more technically difficult year by year. There are examples provided by temporary structure specialists Neptunus that show just what can be possible when designing a stand.

It’s Real

There’s no better way of selling a product than allowing your customer to see it in reality. Sometimes pictures and videos can’t do it justice, especially if a demonstration is in order. Many major B2B companies will use events as a time to welcome and book in their customers and show them their product offerings. Again, everyone will be together, so there’s no better time to showcase what you’ve got, especially to businesses that aren’t necessarily searching for what you offer online.

We hope you have enjoyed this post. If you like to talk to us about how exhibitions can be integrated into a Content Marketing plan or if you have any marketing queries give us a call on +44 845 226 4247 or email us at mail@marketingfundamentals.com We are a leading Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

This is blog post number 237. This is a sponsored post.

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I think technically we have reached the season known as Spring – if you are in the UK you will understand why I added the word technically. Lots of trade shows and business exhibitions take place during Spring and Summer. Many of you will already have booked your stands and some even produced your display stands. Exhibiting at a trade show is rarely cheap so it important that you have a plan to maximise your return on investment. How do you plan to do that? – Below are five pointers.

Business Exhibitions – 5 Pointers to maximise your ROI

1. Social Media – Pre-promote your appearance at your trade show on the relevant social media platforms. Not just once or twice but on a consistent basis in the run up to your event.

2. Imaginative collateral – If you are printing branded merchandise and brochures to distribute at the event be more original than a standard brochure, branded bags, mugs and pens. Pick something relevant to your business sector and memorable.

3. New Business conversations – Do not make the mistake of treating all new business leads equally. Prior to the event you should identify the most profitable leads and brief your sales team to make these a priority and to be more expansive in these conversations.

4. Big on Data – If your stand is well received you’ll have high traffic and there will be lots of potential leads to process. Ensure that you have enough staff and they have the requisite technology to record customer and prospect data quickly.

5. Stand Appeal & Interactivity – Your stand must be appealing and interactive to attract and retain the interest of attendees long enough for your staff to interact with them. Ensure that you have enough activities scheduled throughout the day to create the required buzz around your stand.

If you’d like to discuss business exhibitions or any aspect of your marketing requirements feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful. We are a leading Content Marketing Agency in London.

Best regards,

Marketing Fundamentals Team

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