innovate Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/innovate/ B2B Content Marketing Agency London Sat, 16 Jan 2021 11:08:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 innovate Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/innovate/ 32 32 120255946 Entrepreneurs – 4 reasons why you should avoid a ‘matching luggage’ approach to marketing https://www.marketingfundamentals.com/marketing-communications-tips/ Tue, 20 Nov 2012 13:24:29 +0000 https://www.marketingfundamentals.com/?p=3030 We are approaching the holiday season in many parts of the world and holidays usually mean luggage; matching luggage creates a much better impression than a varied selection of bags and cases. Many businesses take the same approach to marketing their business – but this is wrong. Your marketing communications should be built on a strong communications platform and you […]

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]]> We are approaching the holiday season in many parts of the world and holidays usually mean luggage; matching luggage creates a much better impression than a varied selection of bags and cases. Many businesses take the same approach to marketing their business – but this is wrong. Your marketing communications should be built on a strong communications platform and you should be clear about your core messages and any representative images but that does not mean that you should just ‘cut and paste’ your image and strapline across all platforms. Below are 4 reasons why you should avoid this approach.

Marketing Communications Tips – 4 Reasons to avoid matching luggage approach

1. It’s boring – You risk boring your target audience rather than engaging them. Consumers will quickly realise, oh these are the guys that have the cute dog picture or whatever and not bother to read all your materials because they have seen it all before.

2. Wasted opportunity – There are a plethora of communications platforms now available and if you simply recreate the same content exactly you are not maximising your opportunities to engage with your audience. Consider the potential of Twitter, Pinterest, Mobile and YouTube and tailor your messaging accordingly.

3. Lack of Differentiation – The images chosen for a matching luggage approach are usually safe and on strategy but do not often push the boundaries. You are unlikely to be distinctive with this approach. Usually with this approach your competitor’s logo could be substituted for yours and the consumer would be none the wiser.

4. Missed revenue opportunities – Whole businesses have been built on a YouTube foundation. Michelle Phan and Ipsy is a great example of this and demonstrates how by being tailored to the platform her content has allowed to create and sustain new revenue opportunities. You will not do this with the ‘matching luggage’ approach.Read our blog content marketing strategy for businesses blog to know more.

If you want more than a ‘matching luggage’ approach to the marketing of your business feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you find this information useful.

Best regards.

Marketing Fundamentals Team

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]]> 3030 Entrepreneurs – How is 2013 looking for you? 5 suggestions for your 2013 marketing plan https://www.marketingfundamentals.com/how-is-2013-looking-for-you-5-suggestions-for-your-2013-marketing-plan/ Thu, 04 Oct 2012 16:06:02 +0000 https://www.marketingfundamentals.com/?p=2940 We don’t expect you to have a crystal ball or a time machine but it is incumbent on you as entrepreneurs and business owners to create and update your business objectives and strategy for the next 12 months. Traditionally large blue chip companies will complete a detailed brand planning process in Q3 or Q4. This would be an intensive period […]

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]]> We don’t expect you to have a crystal ball or a time machine but it is incumbent on you as entrepreneurs and business owners to create and update your business objectives and strategy for the next 12 months. Traditionally large blue chip companies will complete a detailed brand planning process in Q3 or Q4. This would be an intensive period of planning and evaluation of the effectiveness of completed marketing activities.

We have created a programme that achieves the same for small businesses and entrepreneurs with nascent businesses. Please contact us for further details. The key focus being what are your objectives and how do you intend to achieve them?

Failing to plan is the equivalent of starting to drive without knowing where you are going.

Here are some suggestions that you may want to incorporate into your marketing plan for next year.

1. M Commerce – Depending on your industry sector you may need to do more to accommodate growing levels of M-Commerce. Ultimately the benefit is convenience for your customers.

2. Better database communications – The monthly newsletter is dead – long live more segmented communications delivering more value.

3. Private social networks – Look for opportunities to join private social networks that offer the opportunity to achieve more traction with potential partners and customers than their more famous counterparts.

4. New products and services – Don’t expect to achieve success or stay successful with exactly the same products and services that you had last year. Regularly evaluate customer needs through market research & feedback and innovate for success.

5. Get more PR – Good PR coverage has been the passport to growth for many companies. Do everything you can to establish relationships with the appropriate journalists directly or through an agent.

Food for thought? If you would like our help planning your marketing for 2013 please give us a call on
+44 845 2264247 or drop us an email via mail@marketingfundamentals.com

We hope you find this information useful.

Kind regards,

Marketing Fundamentals Team

Contact us for further details

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