Entrepreneurs – How well branded are you? 5 ways to improve

Mike Pitt — Thu, 13 Sep 2012 10:20:17 +0000

As an entrepreneur or business owner you may be working hard, delivering beyond expectations for your customers and appreciated by them but that does not mean that you are necessarily well branded. This is a challenge that all businesses face, irrespective of their size or market sector. The reality is that you are probably not that well known or branded beyond your immediate network. It is branding that will prompt customers to come to you and propel your business forward. So how do you improve your branding? We have highlighted five methods below. None of these are easy to do but the degree of difficulty should not put you off as they are very effective.

How to brand your business? 5 Effective ways

1. Appear on a Relevant TV show

In the UK, a new series of ‘Dragon’s Den’ started on the 9th September on BBC 2 and ‘Be Your Own Boss’ on BBC3 started on the 12th September. Both shows are excellent opportunities to brand your business and become known beyond your current circle of contacts.

2. Create a Truly Innovative Product

There is a company in the UK that created a new material for cycle shorts/ hot pants – this material actually aids weight loss and they have thousands of customer testimonials. The company is called the company is called Zaggora and their success and level of branding is due to their product.

3. Write a Book

Are you a coach, mentor, property developer or even a marketing consultant? Well, I have news for you – there are thousands upon thousands of you out there so your work alone will not brand you. However, if you write an authoritative book on an aspect of your work you will become known for the topic of your book. Check out our blog how to make your business stand out for more details.

4. PR Coverage

Most business owners and entrepreneurs want more positive PR for their businesses and it is not an easy task to achieve given the level of competition and often lack of interest from journalists. Your objective should be to establish relationships with press contacts over time which will in turn yield opportunities. If you have already completed one of the first three steps on this list it will really help!

5. Product or Services Ritual

You could be become well branded by creating a particular product or service ritual attached to your business. In the UK, if I mention a national chain of supermarkets called Asda most consumers above a certain age will now be thinking of an action that accompanies that brand. Mo Farah with help from Clare Balding has recently created another known as the Mobot. It is possible for you to do the same for your business.

While building your brand you must monitor your online reputation. If your reputation has been damaged, the services offered here will help you recover.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Marketing Fundamentals Team

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What can entrepreneurs learn from one guy named Mo?

Mike Pitt — Mon, 13 Aug 2012 16:14:19 +0000

Wow! What a feeling! If you have been in London over the last couple of weeks you will know exactly what I talking about. What can entrepreneurs learn from the last couple of weeks in general and the actions of one guy named Mo in particular? Admittedly, you probably don’t have the ability or training to be able to kick twice in a tense final lap and race home to glory but there are still clear business lessons to be learned from Mo.

Business Learning from one guy named Mo

1. It’s about the journey too – The journey or story of your business is as important as the place that you have arrived at be it a market leadership position or top of the podium. Be sure to communicate your journey because this will resonate with your customers and prospects.

2. Sacrifice is hard but worth it – To upgrade your business from good to great you will have to make sacrifices and this may involve pivoting your business or a change of location. Assess the changes required and implement.

3. There is no substitute for a strong work ethic – No amount of technological advancements or social media platforms will build your business for you. You will have to put in the hard graft.

4. Be distinctive – Other than the two men in the picture who else in athletics has a recognisable winning celebration ritual? How is your company distinctive? If you don’t have an answer – start to work in this now.

5. Be humble – Build humility into your company’s core values and don’t let success change that. The days when consumers blindly followed companies without examining their values are over.

6. Be about more than the pursuit of profit – Of course you want to be commercial but over and above that think about how you can help the wider community – this could be with corporate social responsibility or mentoring programmes. Find a way to give back as Mo has done.

We hope you have found this information inspirational and that you follow up on it. If you would like our help implementing what Mo has taught you give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com and we will set up a meeting. We are a leading Marketing Agency in London.