This video is called, Are you Starting an E-commerce Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, Are you Starting an E-commerce Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

E-commerce

In this video, Mike Pitt discusses, Are you Starting an E-commerce Business? Mike lists his three key considerations for a successful e-commerce business.

During the global pandemic many people launched E-commerce businesses, if you want to follow in their footsteps this video will be very useful for you. It is amazing to think that Amazon was once a small e-commerce business and has grown to become a global business that generated $$469.822B in 2021*. It is important to create the right foundations for your e-commerce business to prosper.  After you’ve watched the video, let me know your views in the comments section.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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* Source – https://www.macrotrends.net/stocks/charts/AMZN/amazon/revenue#:~:text=Amazon%20annual%20revenue%20for%202021,a%2020.45%25%20increase%20from%202018.

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In simple words, retailers cannot stay offline, otherwise, they will lose valuable customers easily. Thanks to e-commerce websites because they empower the customers to acquire a unique user experience of shopping online. So if you want to start an e-commerce business, the basic idea will be, begin with, a stellar-looking website. You can either choose to build one yourself or hire a web developer. Here, we will shed light on how you can build a good e-commerce website:

1. Consider the E-Commerce Platform

For your information, there are three different kinds of e-commerce platforms, open-source, SaaS, and headless commerce. Starting with the first one, open-source allows you to code freely without paying. This means it is free to install and can easily be customized according to your needs. However, it entails having advanced knowledge of coding to work on it. 

On the other hand, Software as a service is a platform that allows you to create a website by investing your money. Lastly, headless commerce provides you with a shopping cart and an additional layer of e-commerce sites for references. 

There are also lots of companies that allow you to create your website in a number of clicks. Check out Shopify, WordPress or Wix.  Depending on how complex you want your website to be, any of these are really good options. Some platforms focus only on e-commerce and they will probably be the easiest to manage your online store.  Some websites like buyv2ecigs.com, decided to use Bigcommerce which specialized in e-commerce. If you want something that is only for e-commerce, then check out Bigcommerce or Shopify. 

2. Website Performance

If your website takes too long to load or fails to load for first-time visitors, they won’t bother coming to your platform again. Now that there are hundreds of e-commerce websites out there, choosing the right one can be very daunting for the customer. However, a positive website experience is beneficial for ensuring the customer makes their purchase. 

In addition, your website should have the capacity to cater to the current traffic needs. You would not want a situation where your website crashes because too many people visited and your hosting package was not large enough.  

3. Website Should be Optimized For Mobile

A large number of online shoppers look for products and services from their phones, so if your website fails to load on their mobiles or is too slow, you will eventually lose a lot of customers. Look for different ways your website can be operated from mobile without any obstacles. 

This way, customers can easily find you, if your store is near their house. Also, don’t forget to offer secure payment modes to your customers.

4. Create an Interesting Domain Name

Always choose a domain name that resonates with your customers. Simply put, it shouldn’t be that hard to spell or type. Make it easy for your customers to remember you or to mention to their friends.  

Avoid generic names that have already been taken and try to stand out with your choice. Take your time and look for a brand-able name that can easily be recognized by the customers. Remember that your domain name will be a representation of your brand in the international market, so you need to be wise enough when choosing one. 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Why do we Recommend Shopify?

Affordability

Shopify is an affordable e-commerce solution, the entry level package which enables you to sell with a Buy Button for Facebook is only $9 USD per month. This level does not give you a full store, the basic plan for a store is $29 per month. The cheapest option on another platform comes from Big Cartel in the form of its most basic Gold package which offers  (5 products, 1 image per product, basic stats, basic customization and no discount code functionality) for free. Despite this free offer from Big Cartel Shopify still represents great value.

Ease of Use

Shopify is very easy for the non techy individual to use. There are e-commerce  platforms available that require a reasonably high level of technical proficiency, Magento is a good example. Shopify is not like that. An e-commerce newbie can set up a store on Shopify in around 30 minutes.

Design and Apps

If you are intending to sell online then aesthetics are important. Shopify has the best range of themes and customizeable apps in the marketplace. Themes range from free to $180.00 USD and there are also over 1000 customizeable apps that include many free and paid options.

Versatility

Imagine choosing a cheap e-commerce solution and then realising that it does not have the bandwidth to scale up quickly if you find that you have category leading best selling items. That would be immensely frustrating. Fortunately Shopify is very versatile and can cope with surges in web traffic and demand. You really can start off small and grow quickly. Here’s a great example of that from a company called Mama & Little, click here to read their story.

Popularity

There are currently over 370,000 Shopify stores and while we would never suggest that you blindly follow the crowd this level of popularity is significant. This makes it the most popular consumer e-commerce solution. When you launch your e-commerce store on Shopify many consumers are reassured. It is a great foundation on which to build your online store.

You can sign up for a free 14 day trial on Shopify here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this offer useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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