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This video is called, Why I Stopped Using LinkedIn Sales Navigator By Mike Pitt. You can Subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.
In this video, Mike Pitt explains why he stopped using LinkedIn Sales Navigator and he also explains how it compares to a Content led Inbound approach.
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing LinkedIn users will find this particularly useful.
LinkedIn Sales Navigator
Regular LinkedIn allows you to search for prospects for your business to a certain extent. The key benefit of LinkedIn Sales Navigator, which is a premium service for $64.99 per month, is that you can search with a great deal more specificity. I am in Sales Navigator now and you can see that I have set up my search filters. Geography – London, industries that I am targeting: architecture, business supplies, construction, information technology, professional services and coaching. Headcount 11-50, seniority and job roles. Using the filters that I have set up, Sales Navigator has thrown up many leads. This is excellent. I have no criticism of the searchability of leads and prospects within Sales Navigator. That’s not the issue. However…to hear more of my thoughts please watch the video.
If you’ve liked this post you will also like the following posts:
How to Increase LinkedIn Company Page Followers
How I Follow Up With LinkedIn Searchers
Google+ is Dead (You Must do This!)
LinkedIn: How to Approach Leads the Right Way
LinkedIn Storytelling: How to Tell Stories on LinkedIn
My Most Viewed Post on LinkedIn
LinkedIn: Company Page Followers No Longer Viewable
Professional Services: How Do You Fill Your Sales Funnel?
Professional Services: How Do You Build Trust in Your Company ? 5 ways
LinkedIn: Advice For B2B Businesses – Playlist
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via firstname.lastname@example.org
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
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This is video number 250 and blog post number 484.
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