How Often Are Your Team Trained to Use Social Media?

Mike Pitt — Tue, 04 Sep 2018 15:20:55 +0000

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Social Media has been a part of how we communicate with each other as individuals and as organisations for a long time now. Many people think of the creation of Facebook as the start of the Social Media revolution but as this timeline shows there were many social media platforms before Facebook. The Social Media landscape is a fast moving one, change is constant.

In business generally, companies come and go and in Social Media, platforms come and go. Relatively few people are using My Space now ( yes, it still exists) or Friends Reunited. In this context, it is surprising that many companies go to the trouble of giving their staff some Social Media training but then do not keep these skills updated by re-training their staff. As someone who uses Social Media for business on a daily basis, I am aware of many of the changes made to Social Media platforms and I make a conscious attempt to keep myself updated.

Social Media Training

The first time your team were trained on Social Media, you probably included all the basic functionality aspects including, how to tweet and how to use the LinkedIn Publishing platform etc. Fortunately, when you re-train your staff or create training updates you do not have to revisit functionality, in most cases basic functionality remains the same. This allows for more focused sessions highlighting changes to a particular platform or a new feature that has potential for your business.

A great example of this is provided by IGTV. On June 2oth 2018, Instagram launched IGTV, this has given all Instagram users the ability to upload long form vertical video content; significantly this content can be uploaded from a desktop as well as your phone. IGTV is similar to the early days of YouTube, but with vertical video rather than horizontal. This is a great opportunity for those businesses and organisations prepared to embrace it. Most businesses that I have spoken to either were not aware of IGTV or do not yet have a strategic response to the opportunity.

How Can We Help You?

I have delivered Content Marketing & Social Media Training Days and Social Media Training Updates to businesses and I could do the same for your team, either in person or via a live-stream. To read more about training that I have delivered in the past please click here.

Here’s what people have said about the workshops and training days.

Client Testimonials

If you would like to book a Social Media Training Day, please email me via mike@marketingfundamentals.com

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 476.

The post How Often Are Your Team Trained to Use Social Media? appeared first on Marketing Fundamentals.

Do Your Staff Need Content Marketing & Social Media Training?

Mike Pitt — Thu, 07 Jul 2016 07:51:12 +0000

Hello everyone. Training is an investment in your staff and ultimately an investment in your company’s future. Unfortunately in a time of uncertainty when business confidence is low training is one of the first activities to get cut. This is a mistake because in challenging times you will need your workforce to contribute more to your company’s bottom line; a better trained workforce can do this for you. Content Marketing and Social Media Training will give your staff the skills to build relationships and grow your business.

Content Marketing & Social Media Training

We have had conversations with businesse people who have been told by their respective board of directors to cut back on external expenditure because of business uncertainty. If you are asking your existing marketing staff to take full responsibility for Content Marketing & Social Media the best thing you can do is to ensure that they are trained to do so.

I run Content Marketing & Social Media Training Days for businesses. The benefits for your staff are as follows:

Benefits of Training

Staff will be able to plan and write their own content

Staff will have a thorough understanding of the merits of all of the key Social Media platforms (Twitter, LinkedIn, Facebook, Instagram, Pinterest)

The training day includes practical exercises and tasks for your staff to complete

Overview of key video platforms: YouTube, Instagram, Snapchat, Vine

After the Training Day your staff will have access to my online training materials.

Here’s what people have said about the workshops and training days.

Client Testimonials

A training day starts at 10 am and finishes at 4.30pm and can be held at your offices or our offices at Somerset House.

The cost for the Content & Social Media Training Day is £280 per person. To book a training day email me here .

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO Marketing Fundamentals Ltd

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This is blog post post number 358.

The post Do Your Staff Need Content Marketing & Social Media Training? appeared first on Marketing Fundamentals.

Social Media Training Archives - Marketing Fundamentals

How Often Are Your Team Trained to Use Social Media?

Social Media Training

How Can We Help You?

B2B Content Marketing Agency London

Do Your Staff Need Content Marketing & Social Media Training?

Content Marketing & Social Media Training

Benefits of Training

B2B Content Marketing Agency London