This video is called, How does our Video Marketing Service work? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How does our Video Marketing Service work?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, How does our Video Marketing Service work? We work with many businesses planning, filming editing and uploading videos for them. In this video, Mike Pitt explains how our video marketing process works and the deliverables i.e. weekly videos uploaded to YouTube.

A cohesive video marketing strategy will prove a more effective differentiator than posting on LinkedIn and Twitter. Both LinkedIn and Twitter are full of similar businesses to you implementing the same strategy as you. Most businesses have not yet adopted video marketing as a core element of their marketing strategy, that is why video marketing is still a great opportunity for your business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

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Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Follow us on LinkedIn

This is video number 556 and blog post number 652

The post How does our Video Marketing Service work? appeared first on Marketing Fundamentals.

This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Difference will Video Make to your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.

Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.

This is a big mistake in my opinion. In this video, I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Follow us on LinkedIn

This is video number 528 and blog post number 651

The post What Difference will Video Make to your Business? appeared first on Marketing Fundamentals.

A failure to have an online video presence means that prospects who use YouTube as their primary social platform will be unable to engage with your business there. Video definitely needs to be part of your Content Strategy to promote your B2B business. So how can B2Bs win with video content marketing? There are 3 pointers below.

Give Your Content a Human Quality – An advantage that creating video content has for B2Bs over other more traditional formats is that it adds a highly desirable human quality to your content. Giving your content more personality is greatly beneficial for B2Bs who are looking to nurture relationships with their prospective clients. Imagine your prospects were diners who had just stepped out for an evening meal. For their meal to be truly memorable, it is not enough for the food to be excellent; the energy, passion and attentiveness of the waitstaff is equally important. They want a sense of ambience and to feel a part of the community, not strictly a great meal. The same applies to content marketing.

Prospects are more likely to remember your content and turn to you when they are in the market for your products or services if they are able to attach a face to your business. By publishing videos of you speaking about your area of expertise, you are able to personify your business and start building a rapport with your prospects.

Create Evergreen Video Content – Video is peerless when it comes to increasing your reach. YouTube receives more than one billion unique visitors each month, which is more than any other channel apart from Facebook. And with one in three Brits viewing at least one online video each week – that’s a weekly audience of nearly 20 million people in the UK alone.

Most B2B businesses utilise evergreen content. Evergreen content, which remains relevant over time to your prospects, is an effective way of driving traffic to your site and generating leads. Still, most B2Bs are reluctant to commit to online video in their content strategy. Usually this reluctance is due to cost, not having video expertise or fear of not knowing what video content to produce. B2B business owners need to get over this reluctance. Depending on your area of business, YouTube, Instagram, Vine, Meerkat, Periscope and a free screen sharing tool, such as CamStudio offer businesses a plethora of opportunities to dip their toes into video content marketing. ‘How-to’ posts rank consistently high amongst types of posts to drive engagement and these can be easily made in video format. Downloading any of these tools is an easy way to make your first video (and means you don’t have to worry about lighting or backdrop).

Nurture Your Target Audience Deeper Down Your Sales Funnel – With inbound marketing being the new strategy norm, it is important to cast as wide a net as is practical at the tip of your  funnel. Diversity of content is key. You want to make it easy for your prospects to find and engage with your content. With online video consumption figures on the rise, this means including video into your content marketing strategy. Using a strategy that combines evergreen ‘How-To’ content alongside video series that discuss issues in episodes (rather than one-off videos) will ensure you are attracting new visitors to your account as well as drawing in returning ones.

B2B Content Marketing Agency London

If you want to discuss how to successfully incorporate video into your Content Strategy or need help planning and implementing content marketing and social media activity, give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers.

Best regards,

Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

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This is blog post number 291.

The post How can B2Bs Win with Video Content Marketing? – 3 Pointers appeared first on Marketing Fundamentals.