Social Media Platforms

Pinterest

A few years ago Pinterest was considered one of the ‘big five’ Social Media platforms. The others making up that list at that time were Facebook, Twitter, LinkedIn and Google +. A key metric for social media platforms is the number of monthly active users. In September 2015 Pinterest had 100 million monthly active users*. By September  2017 it had only grown to 200 million monthly active users. In contrast Instagram had reached 700 million monthly active users by September 2017. Pinterest had lost the battle to be the dominant photography based social media platform.

March 2018 Update  – I will create a new post on Pinterest. My opinion of the  platform has completely changed and I will explain why soon. 

Snapchat

From a B2B perspective Snapchat is not the right platform for our clients. We recognise that many people are strong advocates of the platform, Gary Vaynerchuk being perhaps the most famous in a business context. We have not and do not recommend Snapchat to our clients. My views on the platform are summarised in this post,  Snapchat Don’t Believe the Hype . We have not seen any evidence from our tracking of target audience behaviours to suggest that we need to reconsider. It is also worth noting that Instagram has been able to replicate most of the key features of Snapchat making it less distinctive. Even LinkedIn is experimenting with GeoFilters.

Many of you would also add Google + to this list but we still recommend it for the reasons articulated in this post, Do I still use Google+ ?

What are your thoughts, do you agree or disagree? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 434.

Sources

* https://www.statista.com/statistics/463353/pinterest-global-mau/

* https://www.statista.com/statistics/545967/snapchat-app-dau/

The post Which Social Media Platforms do we no Longer Use? appeared first on Marketing Fundamentals.

In most B2B organisations there is not a role allocated for a B2B content marketing specialist. There will normally be roles designated as marketing manager or marketing executive. This is understandable given that some organisations only adopted Content Marketing in the last few years. Unfortunately a lack of B2B content marketing specialists has often led to marketing managers being given the responsibility to plan and execute Content Marketing.

B2B Content

Content Marketing is a specialist discipline. Even though it is now broadly understood as a discipline for B2B sectors, executing a successful Content Marketing Plan is not straightforward. For example, if the quality of the blog writing drops or the headlines and images used become predictable it is not the strategy that is at fault but the execution. The impact will be fewer visits to the company website, a decrease in new leads and enquiries and less engagement on Social Media platforms.

This scenario is very common, busy marketing staff are asked to run the company’s Social Media platforms and create regular unique content for the company’s blog. This is usually a financially motivated decision designed to keep external costs down and rarely to leads to great content. The skill set required to be a competent marketing manager is very different to the skill set necessary to consistently create imaginative content that resonates with your prospective customers and increases leads and sales. Companies would not expect marketing managers to produce professional photography and yet they expect them to create good content.

How to Play to Your Strengths

In this context hiring a content marketing agency or specialist will allow you to play to your strengths. The designated agency or specialist will ensure that your content marketing plan is well executed and delivers results. Your staff will be able to focus on your core business.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.  We can help you play to your strengths.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 385.

The post B2B Content: Are you Playing to Your Strengths? appeared first on Marketing Fundamentals.