This video is about Snapchat: Don’t Believe the Hype by Mike Pitt. This is video number 163 and blog post number 380. You can subscribe to our channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses Snapchat: Don’t Believe the Hype. This video will be of interest to B2B marketers considering using Snapchat.
I don’t think that Snapchat will be a breakout platform in the way that Facebook was or even to the extent that Twitter was and here are the reasons why I think that. For the majority of B2B businesses that we work with Snapchat is not an easy fit. There is a disconnect between the way they promote themselves to their customers and the core audience of Snapchat. Snapchat has a much younger age profile. There is also the concern that as Snapchat approaches an IPO valuing it at $25 billion it has done little to really justify that figure. In addition, there is one other major consideration that I discuss in the video. You can watch the video here.
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This is blog post post number 380.