content marketing plan Archives - Marketing Fundamentals

Is Your Content Marketing Plan Out of Date?

Mike Pitt — Tue, 26 Apr 2016 12:46:33 +0000

Recently I was approached by someone who wanted me to value his LinkedIn Groups. Initially I referred him onto people who were operational in his sector but when he asked me specifically to value his groups I had to give him my opinion. I did not feel that his LinkedIn Groups, like the majority ofl LinkedIn Groups out there, had had any value at all. This started me thinking about a much broader issue, how many businesses are implementing a Content Marketing Plan that is out of date?

Is Your Content Marketing Plan Out of Date?

If your plan is predicated on deriving great ROI from LinkedIn Groups yours is likely to be out of date too. As an alternative to LinkedIn Groups you might want to consider this option. As with all aspects of your Content Marketing Plan you should take time to interpret the data accessible to you. For many B2B audiences LinkedIn can still be effective overall but LinkedIn Groups are often not effective.

Twitter

If you follow my profile on Twitter you will know that I am still very active on the platform. I have made significant changes in our Twitter strategy both for our clients and our own Twitter accounts. We regularly assess engagment levels on Twitter and we know that Twitter 2016 is not as effective in lead generation as it was in 2012, for example. If you are following the same Twitter strategy that you were 4 years ago it is very likely that your Content Marketing Plan is out of date.

Algorithmic Changes to Social Media Platforms

Algorithmic changes to Facebook’s newfeed were widely documented when they they were introduced . There have been a lot of them as the linked article explains. More recently Instagram, Twitter and Pinterest have also made changes to their algorithm. Each time a Social Media Platform makes a change this is likely to have a knock on effect for your Content Marketing Plan’s effectiveness. Changes will need to be made if these platforms are part of your plan.

Has Anything Remained Constant?

Yes. The need for engaging original content; written, video and visual is still there. Focus on consistently creating this content and engaging with your audience across owned media. Your company blog and You Tube channels are examples of owned media. Evaluate engagement data to assess which Social Media platforms you should use. Do this and you will maintain a good ROI from your time invested in Content and Social Media.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & ceo

Marketing Fundamentals Ltd

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This is blog post number 348.

The post Is Your Content Marketing Plan Out of Date? appeared first on Marketing Fundamentals.

How much time should I spend on Content Marketing each week? Some pointers

Mike Pitt — Thu, 01 May 2014 07:00:00 +0000

Hello everyone. Each week we are meeting more business owners and entrepreneurs who recognise the benefits of Content Marketing. This is great news for our business as you can imagine because we specialise in Content Marketing and have done since 2010. The next question is usually how much time do we need to spend creating Content Marketing for it to be effective? To help those of you considering Content Marketing Plan we have listed some guidelines below. There will be some variations depending on your specific industry or niche but these are good benchmarks for business to business (B2B) companies.

Content Marketing Plan for B2B businesses

1. Blog writing – You should publish one post per week and should allow time for research and also adding keywords and metatags on your website. The best way to ensure that this gets done is to schedule it into your work diary as a recurring meeting. Time estimation 1- 2.5 hours weekly

2. Social Media – Depending on your sector there will be preferred Social Media platforms. Often for companies with a B2B focus Twitter and LinkedIn are great platforms to use – as is YouTube. On your daily task list should be some time spent each day engaging and interacting with your audience. Please note – you should not be constantly logged in to these platforms but should focus on bursts of activity when your audience is most receptive. Time estimation – 30 mins – 1 hour daily.

3. Video – When your have written a few blog posts and uploaded them you may then feel confident to begin creating video content too. Please note – it is not essential in the early stages unless of course that is the sector in which you are operational. For most businesses the addition of the occasional short video adds variety to their Content Marketing and enables them to create more impact and engagement. Time estimation – 1 – 2 hours weekly.

We hope you have found this information useful.

We are Content Marketing specialists and can help you plan and implement an effective Content Marketing strategy. We have a number of service options available which include training and managed service options: We can train you to implement Content Marketing for your business via training days or we can deliver Content and distribute via the most relevant Social Media platforms as a managed service . Give us a call on +44 845 2264 247 or email me via mail@marketingfundamentals.com to start the conversation.

We also have information products created to help you How to TurboCharge Your Business with a Blog and here.

Best regards,

The Marketing Fundamentals Team

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Entrepreneurs – Five content marketing mistakes to avoid

Mike Pitt — Mon, 10 Jun 2013 16:24:52 +0000

As a business owner or entrepreneur I am sure you have heard about Content Marketing. Content Marketing is using the creation of unique value added content; blog posts, social media posts, white papers, e-books etc to promote the goods & services that your company provides.In case you are new to the concept check out our latest blog Importance of Content Marketing for more details.

It is the core focus of Marketing Fundamentals Ltd – this is what we do for our clients. We are excited to see many companies embracing Content Marketing but want to warn you about five mistakes that you should avoid. Please review the list below and ensure that you and your team are not making these mistakes while preparing a content marketing plan.

Content Marketing Plan – 5 Common Mistakes

1. Replicated content across all platforms – Believe it or not there are people who recommend that you should do this because it is more efficient but it does not take into account the nuances of each platform.

2. ‘The Everest factor’ – Jumping onto a platform because it is there. A firm of lawyers or accountants on Pinterest – Why?

3. No clear strategy or objectives – What are you trying to achieve? What are your goals? How does all the content you are creating move you closer to achieving these goals? Have you remained on strategy?

4. Not interacting enough – You put yourself out there – well done! Now you need to engage and interact consistently. This will help you build your reputation among potential customers and prospects. You cannot be half- hearted with this because it is easy to tell if you are.

5. Being hierarchical – Failure to treat every conversation equally is a mistake – don’t roll out the social media red carpet for people you perceive to be important and then treat others as a lower grade. The truth is you don’t really know who is going to be of greater importance or whom you can help the most – so stay open.

Do you need help planning or implementing your content marketing strategy? We hope this information has been useful to you. If you’d like to talk to us about creating effective B2B Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com.We are a leading B2B Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

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