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The future of the workforce lies with millennials. By 2025 there will be over 75 million tech-saavy young persons from Generation Y looking to begin their careers. As such, business owners don’t need a crystal ball to recognise that the future of their companies relies heavily on millennial talent.

Millennial Candidates

For some this is a scary prospect. Millennials often come across as self-referrant techies, motivated by values divergent from their predecessors. While this is not an entirely false characterisation, statements like these can be said of each upcoming generation. If you take the time to understand what drives Generation Y, it will make assessing their track records easy. Before you know it, you’ll be one step closer to finding the perfect millennial candidate to incorporate into your team.

1. Broaden Your Search Beyond ‘Elite’ Institutions

One of the most important tactics that recruiters can use for finding young talent is thinking outside the ‘elite’ box, says Steven Rothbury, President and Founder of College Recruiter. “It’s first helpful to define what a top candidate is. Many employers think that a top candidate is an elite student at an elite school. That’s true for a very small number of employers.” Attending a top institution is undoubtedly a great achievement, but a graduate’s commitment to their extracurricular pursuits and work experience remains a clearer indicator that they’ll succeed in your workplace. A graduate with commitments that they’ve maintained for more than one or two years indicates someone that is passionate about the projects they undertake and is not shy of long-term commitment. This is key to hiring someone who will not burn out after the initial ‘honeymoon’ phase of working in a new environment wears off.

2. Recognise that Millennials Value Social Responsibility and Entrepreneurial Culture

Attracting the best talent means gaining an awareness of what millennials value and look for in a company. Lisa Orrell, a Generations Relations Expert at The Orrell Group, says recruiters should be aware that millennials look for job opportunities that offer two things: mentorship opportunities and a sense of corporate social responsibility.

Social consciousness is a trait which is heavily engrained in Generation Y. If you wish to know more about why this is the case, you can do so here.

Equally important to millennials is that their employers have an entrepreneurial spirit. Millennials want to know that their great ideas can be heard and implemented. This is particularly important for large companies who traditionally don’t have outlets for such an attitude within their established structures. If you want to stand out to millennials, Orell suggests you ask whether your company has “a culture as a whole, and within each department, that fosters and encourages an entrepreneurial spirit.”

Making use of an idea management and crowdsourcing solution for businesses, such as Sideways 6 or Conceptboard, is an easy way to foster a sense of entrepreneurial culture.

3. Allow Workflow Flexibility

Flexibility in the workplace is important to Generation Y. For graduates who are used to completing their tasks from home or in cafes using their personal devices on their own time, flexibility is not only desired but engrained in their work ethic. Allowing summer Friday afternoons off or days worked from home will not be an option for all companies, but each employer can make the effort to provide good work-life balance. A fun company culture can be achieved easily by hosting regular team-buidling days and events.

Furthermore, a social media survey from The Globe and Mail revealed that when asked which life milestones were most important to millennials, 30% stated getting married while roughly only 26% said starting their career. This demonstrates that millennials are eager to dive into their careers, but it is important for them that this does not come at the expense of their personal lives.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

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Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

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The post 3 Tips For Hiring The Right Millennial Candidate appeared first on Marketing Fundamentals.

Quotes for Life – 2 Hiring – Peter Schutz by Mike Pitt. In this new series Mike Pitt, Founder of Marketing Fundamentals Ltd recites his favourite quotes and explains the what the impact of the quote has been on his life. The format is therefore, here’s the quote and what does / did it mean to Mike personally. The quote featured in this episode is from Peter Schutz, Former CEO of Porsche and is about hiring for your company.

Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and uses Social Media to generates leads and prospects for professional services firms. Mike Pitt is the Founder of Marketing Fundamentals Ltd. For more marketing and business advice visit https://www.marketingfundamentals.com/blog/

To discuss your Content Marketing and Social Media needs give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com

On this channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

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Improving Productivity – 4 ways through sports participation

1. Maximise Your Potential
It’s no surprise that many of the most successful entrepreneurs invest in having a healthy body and mind. They know that being fit and active puts us in optimal shape to make the best possible decisions. It is through sport that we challenge ourselves to grow and develop, training ourselves to maximise our potential.

2. Explore Comfort Zones
When hiring, entrepreneurs look for employees who have taken part, and particularly excelled, in any given sport. Why? It is when we push ourselves outside of our comfort zones to overcome obstacles in the pursuit of our goals that we achieve greatness. In sport, there are regular obstacles to overcome; you might get knocked down, lose the game, experience fatigue or be caught in adverse weather conditions. Sport provides a perfect arena to practice the skills we need for business.

3. Drive, Focus, Commitment
Any sport whether undertaken as part of a team or solo requires commitment. To improve in sports, we need to apply focus and motivation to train hard. When it comes to training, consistency is key and consistency requires commitment. Who wouldn’t want a driven focused and committed person on their team? When these qualities are applied to business – the results will speak for themselves.

4. Boosts Activity
A sporty person is an active person. Someone who enjoys being active will find ways to indulge this desire by finding more to do at work. They won’t be happy with sitting still, in either the physical or the metaphorical sense. If you hire a graduate who was captain of the football team at University, he’ll be knocking on your door asking for more work.

Need help for improving productivity? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. This guest post was written by Sophie Radcliffe of Challengesophie.com . We are a leading Marketing Agency in London.

Best regards,

Marketing Fundamentals Team

The post Business owners – How will participation in sport increase productivity? – 4 ways – Guestpost appeared first on Marketing Fundamentals.