This is Video No. 124 and blog post number 309.

Digital Marketing Intern London – Karla’s Vlog – Week 12 by Mike Pitt. This is the last of the series for now. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In Week 12 Episode 12 Karla gives her thoughts on her twelfth week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:
Follow Karla on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

This is blog post number 309.

The post Digital Marketing Intern London – Karla’s Vlog – Week 12 appeared first on Marketing Fundamentals.

This is Video No. 123 and blog post number 307.

Digital Marketing Intern London – Karla’s Vlog – Week 11 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In Week 11 Episode 11 Karla gives her thoughts on her eleventh week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:
Follow Karla on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

This is blog post number 307.

The post Digital Marketing Intern London – Karla’s Vlog – Week 11 appeared first on Marketing Fundamentals.

This is Video No. 120 and blog post number 303.

This post may contain affiliate links please read our disclosure for more info.

Digital Marketing Intern London – Karla’s Vlog – Week 10 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd.

Digital Marketing Intern

In Episode 10, Karla gives her thoughts on her tenth week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Follow Mike on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post number 303.

The post Digital Marketing Intern London – Karla’s Vlog – Week 10 appeared first on Marketing Fundamentals.

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Learning from what others are doing is a sound business strategy. To inspire you to refine your business’s  content marketing strategy, we’ve compiled three powerful B2B content marketing case studies which shed light on successful content tips. To ensure our own impartiality for this post we have not chosen any of our clients.

B2B Content Marketing Case Studies

Oracle Using SlideShare

Oracle, the world’s leading supplier of software for information management, puts SlideShare at the heart of its content marketing strategy. SlideShare is a slide hosting service used primarily by business professionals. The company was founded in 2006 and, after years of steady growth, was purchased by LinkedIn in 2012 for $118 million USD. You can read more about SlideShare and how it can help your business generate leads here.

Oracle makes effective use of this uniquely informative content driven platform by regularly sharing presentations, infographics, reports and videos for prospects to view, comment on, and share. Much of this content is repurposed from existing corporate PowerPoint presentations.

Content ranges from entire presentations that have been repurposed from PowerPoint to infographics which make use of existing graphs and charts. Amongst Oracle’s successful content is presentations like “Oracle Cloud: Strategy,” which outlines the product’s USPs. Far from being flashy; this simple and straightforward presentation has been viewed over 1200 times.

Oracle has published over 160 SlideShare presentations and over 100 videos to date. Those pieces of content that achieve high visibility find themselves featured in SlideShare’s “Technology” stream, which shares the company’s content with an even broader audience. With an estimated 58 million unique visitors to the site each month, SlideShare is a great platform for B2B businesses to demonstrate their expertise in their niche and increase their brand visibility with a primarily professional audience.

Lesson: Oracle’s strategy is effective because their content provides relevant information to B2B researchers about their products and services, which helps sway the buyer’s purchasing decisions and ultimately generate sales.

GE Using Pinterest

GE uses Pinterest, the social media platform which allows users to ‘pin’ visual images to virtual pinboards, to great effect. It does so by regularly sharing content with its followers relating to its corporate values, sources of inspiration, and history, among others.

These boards help differentiate GE from its competitors by revealing aspects of the company’s personality and giving it a desirable ‘human’ quality.  Boards like “Hey Girl,” which riff off of a popular feminist meme that originated on Tumblr, collate images of Thomas Edison with humorous scientific puns or pick-up lines. While lighthearted in nature, this board effectively reenforces GE’s commitment to women’s place within the science and tech industries by creating content specifically marketed at young female scientists.

GE’s content marketing strategy  on Pinterest is particularly powerful when one considers the platform’s active millennial user base. According to recent findings from Google, nearly half of all B2B researchers influencing deals of over $10, 000 USD or more are now millennials. By including light-hearted content into their content rota like the “Hey Girl” images, GE are able to cultivate positive brand associations amongst key influencers.

Lesson: Revealing a sense of your company’s personality and values through your content, like GE does so successfully, will help ensure that your target audience can meaningfully connect with your brand. This ultimately increases sales because it means that buyers will be helped further down your sales funnel by engaging with this content, rendering them more likely to choose your business over your competitors when they are next in the market for your product or services.

Therefore, a diversity of content is key. To outperform your competitors, it is not sufficient to relay messages that relate only to your core brand message. Although GE uses Pinterest as its primary platform to engage with influencers, not all B2B businesses need to be using this platform. This strategy can be implemented using more conventional platforms, such as Twitter and LinkedIn, if done effectively. If you want to read more about whether Pinterest is right for your business, you can read our relevant article here.

American Express and Open Forum

To extend its reach into the small business market, American Express launched Open Forum (OPEN) back in 2007. OPEN is an online initiative designed to assist small business owners grow their business by providing both insights and resources online. Useful blog content is created by a mix of in-house writing staff, users, and publishers like Mashable or Inc. Magazine; making it a hybrid of guest blogging and in-house editorial operation. Content covers a wide array of topics, including advice for small businesses on leadership, marketing, finances, and several other business issues. Open Forum attracts over 16 million unique users per month.

American Express’ success with this content marketing initiative has enabled it to expand into an untapped market and ultimately grow its customer base. Mary Ann Fitzmaurice Reilly, SVP of Partnerships & Business Development for American Express OPEN, said, “We already have a large part of the pie so our biggest opportunity is with small business growth—if they grow, we grow.”

Lesson: Open Forum demonstrates how easy content marketing can be for a B2B company when it provides value-added content, rather than merely pushing product. The communal aspect of the initiative incentivises its users to return to the website and be of assistance to their peers. This year, there were one-quarter of a million link back referrals on the site. This staggering number demonstrates that content marketing strategies are at their best when they invite comment and feedback from your target audience.

Luckily, you don’t need to be American Express to create this sense of community amongst your prospects. Inviting your audience to engage with your business by asking for feedback and/or suggestions at the end of each blog post is a great and easy way to begin executing this strategy.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 299.

The post 3 Powerful B2B Content Marketing Case Studies appeared first on Marketing Fundamentals.

This is Video No. 118 and blog post number 298.

Digital Marketing Intern London – Karla’s Vlog – Week 9 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In Week 9 Episode 9 Karla gives her thoughts on her ninth week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call

on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:
Follow Karla on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

This is blog post number 298.

The post Digital Marketing Intern London – Karla’s Vlog – Week 9 appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Marketing to a millennial audience should be a key priority for every Professional Services firm. This is true regardless of whether Gen Y – born between the early 1980s and the mid 1990s – is your target market, or beyond it. The reason is that, more and more, millennials are assuming roles at B2B companies where they influence purchasing decisions. In 2014, nearly half of all B2B researchers influencing deals of $10, 000 USD or more were millennials, according to this report from Google. This figure is up 70% since 2012, which indicates a changing tide for B2B marketers.

Understanding what influences millennials when they make purchasing decisions and adjusting your marketing strategy accordingly will ensure that your firm isn’t missing sales opportunities to vendors deemed ‘a better fit’ for their company by Gen Y researchers.

How Professional Services Firms can Market Themselves to Millennials

Know How Millennials Differ from Their Older Colleagues

There are many workplace stereotypes that exist about millennials; they’re lazy, they’re technologically addicted, they’re job hoppers, they lack initiative and need hand-holding on projects, and so on. Although several of these claims are founded on reasonable observations – that millennials are generally more technologically savvy than their older colleagues, for instance – these stereotypes tend to be taken to unfair extremes. Extrapolating from Gen Y’s comparatively high usage of tech products that they are digitally ‘addicted’ and dismissing them as such is a damaging stance for employers to take because it hurts sales. Here’s why.

Millennials grew up in a digital Renaissance which saw them using a wide array of devices in their youth. This familiarity from a young age partially explains why they are generally more competent at adapting to new technologies than their older colleagues. However, the ‘social’ facet of technology is an equally significant explanatory factor. To put it bluntly, a craving for social validation has played a major role in millennials’ mastery of tech. And regardless of whether this social behaviour is empathised with by older colleagues or not, the fact of the matter is that millennials have a long history of using technology and continue to use their smartphones, tablets and laptops interchangeably each day. This behaviour has important practical implications for Professional Services firms.

With millennials’ varied use of devices comes a natural preference towards companies that offer a seamless customer experience across all channels. This is why B2C companies have made significant, targeted efforts over the past few years to provide seamless omnichannel customer experiences. In an Executive Report released by IBM in 2014, it was found that millennials’ high standards for consumer brands are impacting their expectations for B2B companies and influencing their purchasing decisions.

The Importance of a Great Omnichannel Experience

According to the report, when researching B2B vendors the first priority for millennial researchers is the ease of doing business. In practical terms, this amounts to vendors being easily contactable via social media and having live chat and/or instant messaging features to answer any initial questions prospects have about the firm’s products and services. This priority is seconded by the vendor’s ease of access to relevant data and statistics. Millennials want easy access to detailed information about brands and this needs to be readily available across all platforms. On average, according to the aforementioned report from Google, B2B researchers from this age group do 12 generic searches prior to engaging with a specific brand. Importantly, they are using multiple devices to conduct these searches. When a millennial researcher is checking a vendor’s data against its competitors, a firm can therefore fall out of the race if it has failed to optimise its blog and site for mobile. In other words, providing a great omnichannel customer experience is essential for bringing prospects deeper down your sales funnel and ultimately convert them into paying customers.

How does this approach differ from Gen X or Baby Boomer buyers? Well, these generations rate the ease of doing business and use of latest technologies as the least important factors influencing their deals. This makes them notably different from millennial buyers. Instead, these generations prioritise a vendor’s ability to deliver products and services to their satisfaction and their ability to respond quickly above all else. This corresponds with the traditional marketing approach for Professional Services firms which primarily focuses on promoting products and services at  trade shows or industry events.

While there remains a place for these types of in-person events in a Professional Services marketing strategy, it is important for firms to recognise that these ways of reaching buyers are more important further down your sales funnel.

The Importance of Family and Friend Recommendations

Perhaps most surprisingly, IBM’s global study showed that when millennial researchers are ready to act they cite recommendations from family or friends outside their organisation as an equally significant influencer in their purchasing decisions as data analysis and customer experience. For Professional Services firms, this means that individuals outside of your target market are influencing the buyer’s purchasing decisions. This is the point in the customer purchasing journey where a good content marketing strategy becomes essential.

To ensure that your firm is reaching all your influencers (not just your target market), firms need to take steps to ensure their brand has a strong voice in their influencers’ digital communities. The most effective way of achieving this is by having an active blog and effective social media distribution strategy. Video content is also greatly beneficial to B2B companies, since nearly half of all millennial researchers admit to viewing 30 minutes or more of B2B-related videos during their research, according to Google. You can read more about how to win with video content and the different forms of content that attract viewers here. By using social listening tools and analytics, you can determine if your influencers are getting the right exposure to your brand with your content marketing strategy.

From these findings it is clear that abiding by a marketing model that aims its content strictly at senior-level prospects with in-person events is outdated. Professional Services firms should take away from these findings that millennials are influenced by the quality of customer experience they receive in a way in which their older colleagues are not. It is not sufficient anymore for B2Bs to simply provide great product or service satisfaction; they must provide a seamless customer experience and immersive digital experience as well.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to 

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer 

This is blog post number 297.

The post Should Professional Services Firms Take a Different Approach When Marketing to Millennials? appeared first on Marketing Fundamentals.

This is Video No. 117 and blog post number 296.

Digital Marketing Intern London – Karla’s Vlog – Week 8 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In Week 8 Episode 8 Karla gives her thoughts on her eighth week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call

on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:
Follow Karla on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

This is blog post number 296.

The post Digital Marketing Intern London – Karla’s Vlog – Week 8 appeared first on Marketing Fundamentals.

Image credit: Marketing Fundamentals Ltd

Many B2B businesses anchor their content strategies around three major platforms: Twitter, LinkedIn and YouTube. This approach is understandable considering that these platforms are trusted by marketers to provide a strong ROI. However, as every good content marketer knows – diversity of content is key. Businesses should consistently be on the lookout for new platforms to incorporate into their  content distribution strategies as a means of increasing their online presence and ultimately generating more leads. With 58 million unique visitors each month, SlideShare is a great visual platform for B2B businesses looking to diversify their content rota.

What is SlideShare? 

SlideShare is a slide hosting service used primarily by business professionals. The company was founded in 2006 by Rashmi Sinha and Jonathan Boutelle, who wanted to create an online community where employees could share visual presentations with their colleagues quickly and easily. “As with video, where early entrepreneurs recognized that asynchronous sharing on the web could work, we realized with presentations that it was time to move beyond in-person presentations and that you could share slides on the web. Others could comment, favorite, download and build on this,” Sinha explains. SlideShare has steadily gained traction in the professional world since it was founded in 2006, leading to its acquisition by LinkedIn in 2012 for roughly $118 million USD.

SlideShare currently attracts an estimated 58 million unique users each month. And with approximately 16 million registered users, including the White House, NASA, HP, IBM and Arianna Huffington, SlideShare has become a powerful platform for sharing PowerPoints, PDFs, infographics and webinars. Its CEO and co-founder Rashmi Sinha has been named amongst the top 10 Women Influencers in Web 2.0 by FastCompany.

Benefits for B2b Businesses

Access a Wider Audience – A key aspect of content marketing is accommodating for the fact that not all prospects are active on all platforms. Beyond that, not all prospects will engage with content in the same way. That is why it is important for content marketers to distribute their content on as many platforms as is practical to attract more leads. For B2B companies, this means being on platforms that have primarily a professional audience, such as SlideShare. The site’s professional user base and use by an array of multinational companies and key industry players gives it a distinct advantage over its competitors, such as Scribd or edocr.com.

Sharability – Creating a SlideShare presentation automatically gives you access to the platform’s native user base, which means that – with a captivating title and strong imagery – your SlideShares could attract hundreds of views from SlideShare alone and even end up on the homepage reel. But perhaps more importantly, in addition to your presentation being viewable on the platform itself, the tool also gives you the option to easily share your slides on your social media accounts and/or embed them onto your site.

This is beneficial for B2B businesses whose inbound marketing strategy centres around driving traffic to their site. Warming prospects to your content via third-party platforms such as LinkedIn or SlideShare is great for nurturing those that are at the top of your funnel. But, to convert prospects into paying customers it is vital to drive them to spend time on your site where they can subscribe to your mailing list, access further resources and e-book, and read deeper about your company’s services.

The post Should You Include SlideShare in your B2B Content Strategy? appeared first on Marketing Fundamentals.

This is Video No. 115 and blog post number 293.

Digital Marketing Intern London – Karla’s Vlog – Week 7 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In Week 7 Episode 7 Karla gives her thoughts on her seventh week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call

on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our 
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:
Follow Karla on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

This is blog post number 293.

The post Digital Marketing Intern London – Karla’s Vlog – Week 7 appeared first on Marketing Fundamentals.

A failure to have an online video presence means that prospects who use YouTube as their primary social platform will be unable to engage with your business there. Video definitely needs to be part of your Content Strategy to promote your B2B business. So how can B2Bs win with video content marketing? There are 3 pointers below.

Give Your Content a Human Quality – An advantage that creating video content has for B2Bs over other more traditional formats is that it adds a highly desirable human quality to your content. Giving your content more personality is greatly beneficial for B2Bs who are looking to nurture relationships with their prospective clients. Imagine your prospects were diners who had just stepped out for an evening meal. For their meal to be truly memorable, it is not enough for the food to be excellent; the energy, passion and attentiveness of the waitstaff is equally important. They want a sense of ambience and to feel a part of the community, not strictly a great meal. The same applies to content marketing.

Prospects are more likely to remember your content and turn to you when they are in the market for your products or services if they are able to attach a face to your business. By publishing videos of you speaking about your area of expertise, you are able to personify your business and start building a rapport with your prospects.

Create Evergreen Video Content – Video is peerless when it comes to increasing your reach. YouTube receives more than one billion unique visitors each month, which is more than any other channel apart from Facebook. And with one in three Brits viewing at least one online video each week – that’s a weekly audience of nearly 20 million people in the UK alone.

Most B2B businesses utilise evergreen content. Evergreen content, which remains relevant over time to your prospects, is an effective way of driving traffic to your site and generating leads. Still, most B2Bs are reluctant to commit to online video in their content strategy. Usually this reluctance is due to cost, not having video expertise or fear of not knowing what video content to produce. B2B business owners need to get over this reluctance. Depending on your area of business, YouTube, Instagram, Vine, Meerkat, Periscope and a free screen sharing tool, such as CamStudio offer businesses a plethora of opportunities to dip their toes into video content marketing. ‘How-to’ posts rank consistently high amongst types of posts to drive engagement and these can be easily made in video format. Downloading any of these tools is an easy way to make your first video (and means you don’t have to worry about lighting or backdrop).

Nurture Your Target Audience Deeper Down Your Sales Funnel – With inbound marketing being the new strategy norm, it is important to cast as wide a net as is practical at the tip of your  funnel. Diversity of content is key. You want to make it easy for your prospects to find and engage with your content. With online video consumption figures on the rise, this means including video into your content marketing strategy. Using a strategy that combines evergreen ‘How-To’ content alongside video series that discuss issues in episodes (rather than one-off videos) will ensure you are attracting new visitors to your account as well as drawing in returning ones.

B2B Content Marketing Agency London

If you want to discuss how to successfully incorporate video into your Content Strategy or need help planning and implementing content marketing and social media activity, give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers.

Best regards,

Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

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This is blog post number 291.

The post How can B2Bs Win with Video Content Marketing? – 3 Pointers appeared first on Marketing Fundamentals.