Snapchat Archives - Marketing Fundamentals

Which Social Media Platforms do we no Longer Use?

Mike Pitt — Mon, 18 Dec 2017 08:53:16 +0000

The social media landscape changes frequently. Social Media platforms come and go. Some of you reading this post will remember Vine the 6 second video app and there will be others who have no knowledge of it. We regularly assess social media platforms in terms of return on investment to ensure that we are using those that are most beneficial to our B2B clients. In today’s post I have listed xx Social Media platforms that we no longer use.

Social Media Platforms

Pinterest

A few years ago Pinterest was considered one of the ‘big five’ Social Media platforms. The others making up that list at that time were Facebook, Twitter, LinkedIn and Google +. A key metric for social media platforms is the number of monthly active users. In September 2015 Pinterest had 100 million monthly active users*. By September 2017 it had only grown to 200 million monthly active users. In contrast Instagram had reached 700 million monthly active users by September 2017. Pinterest had lost the battle to be the dominant photography based social media platform.

March 2018 Update – I will create a new post on Pinterest. My opinion of the platform has completely changed and I will explain why soon.

Snapchat

From a B2B perspective Snapchat is not the right platform for our clients. We recognise that many people are strong advocates of the platform, Gary Vaynerchuk being perhaps the most famous in a business context. We have not and do not recommend Snapchat to our clients. My views on the platform are summarised in this post, Snapchat Don’t Believe the Hype . We have not seen any evidence from our tracking of target audience behaviours to suggest that we need to reconsider. It is also worth noting that Instagram has been able to replicate most of the key features of Snapchat making it less distinctive. Even LinkedIn is experimenting with GeoFilters.

Many of you would also add Google + to this list but we still recommend it for the reasons articulated in this post, Do I still use Google+ ?

What are your thoughts, do you agree or disagree? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Mike Pitt

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This is blog post post number 434.

Sources

* https://www.statista.com/statistics/463353/pinterest-global-mau/

* https://www.statista.com/statistics/545967/snapchat-app-dau/

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LinkedIn: LinkedIn to Launch GeoFilters

Mike Pitt — Thu, 19 Oct 2017 06:32:45 +0000

This video is called, LinkedIn: LinkedIn to Launch GeoFilters By Mike Pitt. This is video number 209 and blog post number 425. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his thoughts on LinkedIn’s plan to Launch GeoFilters.

If you are a business owners, B2B marketing manager, Content Marketing professional or a Social Media Manager this video will be interesting to you. If you use LinkedIn to promote your business you will also find this video interesting.

LinkedIn to Launch GeoFilters

In the video Mike Pitt gives his reaction to LinkedIn’s plans to introduce GeoFilters. GeoFilters are a feature that was first seen on Snapchat and was then copied by Instagram. Instagram’s version is called GeoStickers. Now LinkedIn will be rolling out GeoFilters as a new feature for users when attending conferences and events. LinkedIn currently have a few specific events planned where attendees will be able to use GeoFilters. My reaction to this can be seen in the video. Have you liked this post? If so, you will also like this post, LinkedIn: How to Approach Leads the Right Way

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Would you like our help creating and executing a Content Marketing Plan for your business or organisation? If so, give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 425.

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Snapchat: Don’t Believe the Hype

Mike Pitt — Thu, 01 Dec 2016 17:08:24 +0000

This video is about Snapchat: Don’t Believe the Hype by Mike Pitt. This is video number 163 and blog post number 380. You can subscribe to our channel Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses Snapchat: Don’t Believe the Hype. This video will be of interest to B2B marketers considering using Snapchat.

Snapchat Hype

I don’t think that Snapchat will be a breakout platform in the way that Facebook was or even to the extent that Twitter was and here are the reasons why I think that. For the majority of B2B businesses that we work with Snapchat is not an easy fit. There is a disconnect between the way they promote themselves to their customers and the core audience of Snapchat. Snapchat has a much younger age profile. There is also the concern that as Snapchat approaches an IPO valuing it at $25 billion it has done little to really justify that figure. In addition, there is one other major consideration that I discuss in the video. You can watch the video here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 380.

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In Your Experience, Which Social Network is the Most Engaged?

Mike Pitt — Tue, 22 Mar 2016 10:12:22 +0000

Image credit: Marketing Fundamentals Ltd

This is blog post 343. This blog post is an answer I gave on Quora to the question, In your experience, which Social Network is the most engaged? I decided to share it here because I believe it will help those of you who work in B2B marketing.

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Hello.

Which Social Network is the Most Engaged?

Let’s pretend that all social networks are equally relevant for your audience and/ or community. Of course they are not but let’s pretend. Which Social Network is the most engaged? I would say that right now Snapchat is the most engaged social network.

Snapchat User Engagement

In January of this year Snapchat announced that Snapchat users were watching 7 billion video views per day. This figure has now risen to 8 billion. This figure is impressive in itself but even more so when it is considered that it comes from a base of 100 million users. Facebook views are comparable but from a base of over 1 billion users. You Tube also has comparable daily view numbers but from a base of 1.3 billion active users.

Snapchat is different to other social networks in a few ways. For example, it is not easy to work out with any certainty how many followers someone has on the platform. It has not yet been monetized by marketing people (I am guilty of being one) but has a highly engaged youthful audience.

I am a passive user on the platform and I am currently exploring the new Geo Filters functionality. I think Snapchat will grow significantly over the next 12-18 months. If you want to follow me on Snapchat my username is TheMikePitt. I look forward to seing you there.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

SnapChat: Username – TheMikePitt

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This is blog post number 343.

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Is Snapchat Right for B2B Content Marketing?

Mike Pitt — Tue, 09 Jun 2015 08:36:24 +0000

Image: Marketing Fundamentals Ltd

With 30 million monthly active users, Snapchat is a social media platform that has recently gained a lot of traction. Major consumer brands, stars and athletes have all flocked to the new platform to share behind-the-scenes content and offer promotions and deals to their followers to great success, but is it worth incorporating into your content marketing strategy if you’re a B2B company?

What is SnapChat?

Snapchat is a photo- and video-messaging app which launched in 2011. It was created by a group of Stanford students who wanted a more secure way of sharing photos and memories in real-time with their friends. The uniqueness of Snapchat is that each photo and video that is sent only lasts about five or ten seconds before they disappear forever. It’s hugely popular amongst millennials and the temporariness of its content makes it an attractive and ‘safe’ platform for users to exchange racy or explicit photos. However, the way that users behave on Snapchat has changed as a result of the addition of ‘Stories.’

Snapchat Stories

Launched in 2013, stories is a feature which enables users to save multiple snaps taken within a 24 period and create a ‘Story’ of that day which can then be shared with all their friends. These stories function as a visual, virtual journal of that user’s day that can be viewed by their followers at any point before the day’s end when the story disappears. Major B2C companies have taken advantage of this tool to give their followers access to special moments in real time, such as the clothing brand Rebecca Minkoff who joined Snapchat to debut its Spring 2014 collection just moments before it appeared on the runway at New York Fashion week.

Stories offer brands a chance at a longer conversation than the usual 10 second restriction allows. Minkoff’s CEO told Mashable that: “We believe in a different approach. We believe the consumer is part of [Fashion Week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can’t attend the show.”

Other major brands including Taco Bell and 16 Handles have successfully taken to the platform to offer flash deals and show-to-claim coupon snaps that suit the platform’s ephemeral format. Using these strategies B2C companies have been able to cultivate brand loyalty through the real-time interaction with consumers that Snapchat allows. However, the presence of B2B companies has remained almost non-existent on the platform. Why is this?

3 Reasons Why B2B Companies Aren’t on Snapchat

Young User Base – The typical Snapchat users are females between the ages of 13 and 25. For most B2B companies, this is not their target audience. Why waste your time learning to use the platform and updating it on a regular basis when prospective clients won’t see your content?

Return on Investment – Currently, it’s difficult for brands to effectively track their engagement on the platform. This is due to the hard limits on the type of content you can post. For marketing execs and CFOs who want to see a proven return on investment, this is a major red flag.

Explicit Content – Many users use the platform as a way to send and exchange racy photos. This has led to problems for companies, including Lynx, who receive ‘sexts’ from their fans in response to new content and stories they share. While Lynx has handled this problem with a hint of humour – they regularly respond to ‘sexts’ with images of their new Deep Space shower gel and tell users to clean up their act – not everyone will have the patience to respond to these fans in this way, especially when they can’t track how valuable their time on Snapchat has actually been.

Based on these findings, Snapchat is currently not a viable marketing channel for B2B companies. If it’s user base begins to change, then it may be a platform to keep an eye on in the future. In the meantime, I suggest not spreading yourself too thin with your content marketing strategy and instead focus your energies on maintaining your existing key platforms, including Twitter, to engage with your followers which provide proven results.

If you need help planning and implementing your content marketing and social media activity, give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers or supporters.

Best regards,

Karla McDougall
Digital Marketing Intern

Marketing Fundamentals Ltd

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