During 2017 we created a lot of content for our clients’ blogs and also for our own blog, this is our blog post number 438 and is entitled, Our Top 5 Most Popular Posts of 2017. As is customary at this time of year I take a look back at our top 5 most popular posts over the last 12 months. We have followed the same methodology as in previous years, we review our Google Analytics report to reveal our top five most popular posts of 2017. For this top five list we have taken out of consideration any blog posts that were written before 2017. As an aside, it is great to see that our content is truly evergreen because web visitors are still reading blog posts written from 2010 all the way through to 2017.  Below is the list of our top five most popular posts of 2017.

Most Popular Posts of 2017

1. LinkedIn: Company Page Followers No Longer Viewable

Until recently it was possible to view a list of Company Page followers on LinkedIn. This was very useful information because Company Page followers are potentially very significant. They could be potential new clients, new employees or partners. Once you gain a new Company Page followers and are able to view their profile you can then communicate with them more effectively...read more

2. What’s the Difference Between Branded Content & Content Marketing?

I created this video and blog post after I saw on LinkedIn that a senior marketing professional was confusing Branded Content with Content Marketing. Although the terms are very similar their meanings are quite different. In this video I use two examples of branded Content…read more

3. LinkedIn Storytelling: How to Tell Stories on LinkedIn

If you’re a B2B business owner you will already know that you need to be on LinkedIn. However, the nature of what you need to do on LinkedIn to be noticed has changed. Most of the content that does well with the LinkedIn algorithm and therefore receives lots of likes, comments and exposure is now LinkedIn storytelling. …read more

4. What is Domain Authority?

Domain authority is a metric that many business owners are not aware of. Domain Authority is a score for the potential search rankings of a website. There are many variables that contribute to Domain Authority, the number of high quality backlinks is one as is the amount of Content on the site…read more

5. B2B Content: Are you Playing to Your Strengths?

In most B2B organisations there is not a role allocated for a B2B content marketing specialist. There will normally be roles designated as marketing manager or marketing executive. This is understandable given that some organisations only adopted Content Marketing in the last few years. …read more

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.  Thank  you for reading our blog posts from 2010-2017 and for watching our YouTube videos from 2011-2017. We really appreciate it! See you back here in 2018.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

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This is blog post post number 438.

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