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This video is called What’s the Difference Between Branded Content & Content Marketing By Mike Pitt. This is video number 196 and blog post 415. You can subscribe to our channel here . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt explains the difference between Branded Content & Content Marketing. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone marketing to a B2B audience.
Branded Content and Content Marketing
I created this video and blog post after I saw on LinkedIn that a senior marketing professional was confusing Branded Content with Content Marketing. Although the terms are very similar their meanings are quite different. In this video I use two examples of branded Content, the Red Bull Air Race and the Nike Academy to demonstrate what Branded Content is in practice. I then use the work that we do at Marketing Fundamentals Ltd to explain what Content Marketing is. I also summarise the scenarios in which both are usually used. If you have enjoyed this post you will also enjoy, UK B2B: Which is the Most Effective Content Marketing Channel?
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via firstname.lastname@example.org
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