The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:

Short Form Content

1. Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
2. Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
3. Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
4. Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.

Long Form Content

1. In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
2. Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
3. Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
4. Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.

Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.

My Verdict

I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:

a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.

b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.

c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.

d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.

e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.

Take Action

Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Connect with Mike on  LinkedIn

This is blog post number 661

Web Hosting Partner (From £2.05 per month)

The post Short Form Content or Long Form Content? Which is Better for Content Creators? appeared first on Marketing Fundamentals.

Take Action

Are you going to conduct your own experiment or test with live-streaming? It might help you to make direct connections with potential customers and build a community with your business. You should try it. Use the comments section to let me know how you get on.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Connect with Mike on  LinkedIn

This is video number 594  and blog post number 660

Web Hosting Partner (From £2.05 per month)

The post Why do TikTok Lives get so many more viewers than YouTube Lives? appeared first on Marketing Fundamentals.

Table of Contents:

• Understanding TikTok and its Impact on Google Search Results
• Optimizing Your Content for TikTok and Google Search Results
• Leveraging User-Generated Content to Boost SEO Performance
• Measuring the Impact of TikTok on SEO Performance
• Best Practices for Integrating TikTok into Your Digital Marketing Strategy
• FAQs in Relation to How Has TikTok Impacted Google Search Results
  • Does TikTok use my Google searches?
  • How has TikTok impacted the world?
  • Does TikTok help SEO?
  • Did TikTok overtake Google?
• Conclusion

Understanding TikTok and its Impact on Google Search Results

TikTok is a social media platform that has become increasingly popular in recent years. It allows users to create and share short videos, usually accompanied by music or sound effects. TikTok has quickly become one of the most-used platforms on the internet, with over 1 billion monthly active users worldwide.

The impact of TikTok on Google search results is significant due to its growing popularity and influence. When someone searches for a keyword related to your business or product, it’s likely that some of the top results will be from TikTok content creators who have already discussed your topic in their videos. This means that if you want to rank higher in Google search results, you need to optimise your content for both platforms – not just Google alone.

Using TikTok for SEO can provide several benefits for businesses looking to improve their online visibility and reach new audiences. For example, creating engaging video content on TikTok can help boost brand awareness as well as drive organic traffic back to your website through links included in posts or profile descriptions. Additionally, user-generated content (UGC) created by influencers or customers can help increase trustworthiness and credibility while also providing valuable insights into customer preferences and behaviours which could be used when crafting future marketing campaigns or strategies.

Optimising content for both platforms requires an understanding of how each works differently; what resonates with users on one may not work as well on the other, so it is important to tailor messages accordingly depending on where they are being shared. On TikTok specifically, using hashtags strategically is key since this helps categorise posts into relevant topics which makes them easier for people searching within those categories to find them more easily – something that does not happen with traditional Google searches but does occur within certain apps like Instagram and Twitter too. Additionally, optimising titles and descriptions should include keywords directly related to what people are searching so they appear higher up in search engine rankings when applicable. Lastly, leveraging UGC from influencers or customers can help build relationships between brands and potential customers while also driving more organic traffic back towards websites associated with those accounts – making it even easier for others to discover products/services offered by companies online.

Optimising Your Content for TikTok and Google Search Results

Optimising your content for both TikTok and Google search results is essential to reach the widest possible audience. To ensure your content reaches its full potential, it’s important to understand how each platform works and tailor your content accordingly.

How to Optimise Your Content for TikTok: When creating content for TikTok, it’s important to keep in mind that users are looking for entertaining videos that stand out from the crowd. To maximise engagement, use catchy music or sound effects, add relevant hashtags, create eye-catching visuals with bright colours and interesting fonts, and include captions that grab attention. Additionally, make sure you optimise video length according to the platform’s guidelines – typically 15 seconds or less – as longer videos tend not to perform as well on this platform.

Tips for Optimising Your Content for Google Search Results: For SEO purposes on Google search results pages (SERPs), focus on optimising titles and meta descriptions with keywords related to your topic of discussion. Additionally, make sure you include internal links throughout the post so readers can easily navigate between different sections of your website without having to leave the page they’re currently viewing. Lastly, ensure all images have descriptive alt text associated with them so they can be indexed by search engines like Google properly.

Utilising paid ads is one way to maximise visibility across both platforms quickly and effectively. Other strategies include influencer partnerships, which can help build trust among potential customers who may not be familiar with your brand yet but could become loyal followers if given the chance. Additionally, consider using social media scheduling tools such as Hootsuite or Buffer to schedule posts ahead of time so they go live when most people are online, increasing the chances of being seen by more people.

Leveraging User-Generated Content to Boost SEO Performance

User-generated content (UGC) is any type of content created by users, such as reviews, comments, and photos. UGC can be a powerful tool for boosting SEO performance because it helps to create an engaged community around your brand or product. It also gives search engines more information about your website and its relevance to certain topics.

How Can UGC Help Improve SEO Performance? UGC provides valuable insights into what people are saying about your brand or product online. This can help you identify potential keywords that could improve the visibility of your website in search engine results pages (SERPs). Additionally, user-generated content can help build trust with potential customers by providing social proof that other people have had positive experiences with your business. Finally, UGC allows you to connect with influencers who may be willing to promote your products or services on their own channels.

To ensure that user-generated content drives traffic and conversions, it is important to make sure it is engaging and shareable. Start by creating campaigns that encourage users to post their own stories related to your brand or product using relevant hashtags; this will make them easier for others to find when searching on social media platforms such as TikTok or Instagram. Additionally, consider incentivising users who post high quality content related to your business by offering discounts or freebies; this will encourage them not only to post but also share their posts across multiple channels, further boosting engagement levels around the campaign itself.

Measuring the Impact of TikTok on SEO Performance

Measuring the impact of TikTok on SEO performance is essential for businesses that want to stay ahead of their competition. By understanding how your content performs on TikTok, you can identify opportunities to improve your overall SEO strategy and maximise visibility across both platforms.

Key Metrics to Monitor When Evaluating SEO Performance: There are several key metrics that should be monitored when evaluating the impact of TikTok on SEO performance. These include organic traffic, page views, bounce rate, time spent on page, and conversions. Additionally, tracking keyword rankings in Google search results can help determine if content created for TikTok is helping boost visibility in search engine results pages (SERPs).

Analysing the Impact of TikTok on Organic Traffic and Rankings: Analysing organic traffic from both Google and TikTok can provide valuable insights into which types of content are resonating with users. This data can then be used to refine existing strategies or create new ones based on what’s working best for each platform. Additionally, tracking keyword rankings in SERPs will give an indication as to whether content created specifically for TikTok is having a positive effect on overall visibility in search engine results pages (SERPs).

Once you have collected data from both platforms, it is important to analyse it thoroughly in order to identify areas where improvements could be made. For example, if certain keywords are not ranking well despite creating relevant content around them, further research may need to be done into why this might be happening and what changes can be implemented going forward. Additionally, analysing user engagement levels such as likes/dislikes or comments/shares will help indicate which type of content works best with audiences so that future campaigns can focus more heavily on those topics or formats instead.

Best Practices for Integrating TikTok into Your Digital Marketing Strategy

As businesses look to expand their digital marketing strategies, TikTok has become an increasingly popular platform for reaching new audiences. With its unique combination of short-form video content and user engagement features, it’s no surprise that more and more companies are turning to TikTok as a way to reach potential customers. However, integrating this platform into your existing digital marketing strategy can be challenging if you don’t know the best practices for doing so.

Developing a Comprehensive Digital Marketing Strategy That Includes TikTok: When developing your overall digital marketing strategy, it’s important to consider how each component will work together in order to maximise results. This includes understanding how different platforms such as Google Ads or Facebook Ads can be used in conjunction with organic social media posts on platforms like Instagram or Twitter. It also means incorporating newer channels such as TikTok into the mix. To do this effectively, start by researching what type of content performs well on the platform and then create a plan for creating engaging videos that fit within your brand identity while still resonating with users on the app.

Utilising Paid Ads and Influencer Partnerships To Reach New Audiences On TikTok: Paid ads are one of the most effective ways to quickly reach large numbers of people who may not already be familiar with your brand or product offering. Additionally, partnering with influencers is another great way to tap into their existing audience base while leveraging their expertise in creating engaging content that resonates with viewers on the app. Before investing money in either option though, make sure you have clear goals set out ahead of time so you can measure success accurately afterwards when evaluating ROI from these campaigns.

Creating compelling content is key when trying to capture attention on any social media platform, but especially so when using shorter form video formats like those found on TikTok. Users expect quick entertainment value from every post they watch before moving onto something else entirely different seconds later. As such, focus less on pushing sales messages directly and instead aim at providing entertaining yet informative snippets about topics related back indirectly towards whatever product or service being offered. Doing this successfully requires careful planning and testing various approaches over time until finding what works best given specific circumstances.

FAQs in Relation to How Has TikTok Impacted Google Search Results

Does TikTok use my Google searches?

No, TikTok does not use your Google searches. It is a separate platform with its own search engine and algorithms that determine what content you see. Your Google searches are used by Google to provide personalised results based on your past activity, but they do not influence the content you see on TikTok.

How has TikTok impacted the world?

TikTok has had a huge impact on the world, particularly in terms of marketing. It’s become an incredibly popular platform for brands to reach their target audiences and engage with them in creative ways. TikTok allows users to create short-form videos that can be shared across multiple platforms, giving businesses the opportunity to increase their visibility and reach new customers. Additionally, it provides an interactive way for companies to showcase their products or services through user-generated content, allowing them to build relationships with potential customers. Finally, its algorithm makes it easier than ever before for marketers to track engagement metrics and optimise campaigns accordingly.

Does TikTok help SEO?

Yes, TikTok can help with SEO. It is a powerful tool for increasing visibility and driving organic traffic to your website. When used correctly, it can increase brand awareness and engagement, leading to higher rankings in search engine results pages (SERPs). Additionally, when users share content from your page on TikTok, they are helping spread the word about your business which increases its reach and authority online. Ultimately, this leads to better SEO performance.

Did TikTok overtake Google?

No, TikTok has not overtaken Google. Despite its rapid growth in recent years, it is still far behind Google when it comes to total users and usage. According to Statista, as of April 2022, Google had 2.6 billion monthly active users while TikTok had 689 million monthly active users worldwide. Additionally, the majority of digital advertising spending still goes towards Google’s platforms such as YouTube and Adwords rather than TikTok’s ad platform which launched only recently in 2022.

Conclusion

In conclusion, TikTok has become a major player in the digital marketing landscape. It is essential for businesses to understand how it impacts their SEO performance and take advantage of its potential. By optimising content for both Google search results and TikTok, leveraging user-generated content, measuring the impact of TikTok on SEO performance, and integrating it into your overall digital marketing strategy, you can ensure that your business has a competitive edge in today’s market. Ultimately, understanding how has TikTok impacted google search results will help you stay ahead of the competition and maximise your ROI from digital marketing efforts.

Are you looking for solutions to maximise your Google search results?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Follow us on LinkedIn

This is blog post number 659

Web Hosting Partner (From £2.05 per month)

The post Uncovering How TikTok Has Impacted Google Search Results appeared first on Marketing Fundamentals.

This video is called, What happens when you Increase your Online Presence? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Online Presence

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence? On the whole, business owners have embraced online marketing on various platforms.  In this video, Mike Pitt demonstrates what happens when you increase your online presence by breaking down the process and the benefits. He also compares someone who has a good online presense with someone who has little or no online presence.

After you’ve watched the video, you will have a thorough understanding of how to improve your online presence and what the true benefits will be for your business.

Take Action

Are you ready to improve your online presence? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 515 and blog post number 644

The post What happens when you increase your Online Presence? appeared first on Marketing Fundamentals.

This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Stories

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success? In September 2020 LinkedIn rolled out a new feature called LinkedIn Stories. LinkedIn Stories was a straightforward copy of the Instagram stories feature. When the development of the new feature was first muted in March 2020 I speculated that the Stories feature would not be widely used in the B2B community. In this video, Mike Pitt reviews the reception to and take up of the LinkedIn Stories feature eleven months after its release. I also discuss the results of a poll I conducted on LinkedIn about the topic.*

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

* LinkedIn Stories were discontinued/ abandoned by LinkedIn in September 2021.

This is video number 502 and blog post number 635

The post Have LinkedIn Stories Been a Success? appeared first on Marketing Fundamentals.

This video is called, Has LinkedIn Limited Organic Reach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Brand Deals

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel. It is widely known that Influencers with millions of followers and subscribers are regularly approached by brands who want to offer them brand deals. For the brand it is an opportunity to access the influencer’s huge audience and for the influencer it is a chance to monetize their audience. Less well known are the opportunities available for micro-influencers and those with smaller YouTube channels. In this video, Mike Pitt discusses three ways YouTubers with small channels can secure brand deals.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or with video marketing. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 499 and blog post number 633

The post How to get Brand Deals as a Small Channel appeared first on Marketing Fundamentals.

This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is the Rule of Seven?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Rule of Seven

In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books.  The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

* Make Money Marketing by Dr Jeffrey Lant

This is video number 497 and blog post number 634

The post What is the Rule of Seven? appeared first on Marketing Fundamentals.

This video is called, Why Who is Watching is More Important than how Many By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why Who is Watching is More Important than how Many

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Who is Watching?

In this video, Mike Pitt discusses Why Who is Watching is More Important than how Many. This video is for you if you have a business channel on YouTube. When you are uploading to YouTube on a regular basis it is easy to compare yourself to the most successful creators on the platform and look at their millions of views. However, it is important to remember that you have a different business model to them, their primary objective is often to earn YouTube Adsense revenue. For you, who is watching is more important than how many are watching. Ideally decision makers who could become your clients are watching your videos, your valuable content will encourage them to get in touch. In this video, Mike Pitt discusses YouTube’s importance in generating leads for your B2B business.

After you’ve watched the video, please consider whether you need help with establishing your business’ presence on YouTube. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 495 and blog post number 633

The post Why Who is Watching is More Important than how Many appeared first on Marketing Fundamentals.

This video is called, What is B2B Social Media Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is B2B Social Media Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Social Media Marketing

In this video, Mike Pitt answers the question, what is B2B Social Media Marketing? First of all, he explains that Social Media Marketing must be part of an overall Content Marketing Strategy and warns against simply starting to post on any Social Media platform without a strategy. Unfortunately this is a very common mistake made by many on Social Media. Mike Pitt then discusses the most efficacious Social Media platforms for B2B businesses.

After you’ve watched the video, please consider whether you need help creating Social Media Marketing for your  business. It is not too late to start.

Take Action

Do you want to get started with Social Media Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 485 and blog post number 629

The post What is B2B Social Media Marketing? appeared first on Marketing Fundamentals.

This video is called, B2B Marketing Strategies: What are They? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, B2B Marketing Strategies: What are They?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Marketing Strategies

In this video, Mike Pitt explains what B2B marketing strategies are for those new to the niche. He also gives examples of effective marketing strategies and popular Social Media platforms for B2B companies. He also explains the difference between a strategy and objectives and gives a definition of a marketing plan. This will be very useful for those who are not marketing experts, business owners of small to medium sized enterprises will benefit from watching this video.

After you’ve watched the video, please consider whether you need help creating video marketing for your business. It is not too late to start.

Take Action

Do youneed help creating B2B Marketing?  You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt .  Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 481 and blog post number 627

The post B2B Marketing Strategies: What are They? appeared first on Marketing Fundamentals.