This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, What is the Rule of Seven?
This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.
Rule of Seven
In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books. The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.
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* Make Money Marketing by Dr Jeffrey Lant
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