Snapchat Archives - Marketing Fundamentals

Which Social Media Platforms do we no Longer Use?

Mike Pitt — Mon, 18 Dec 2017 08:53:16 +0000

The social media landscape changes frequently. Social Media platforms come and go. Some of you reading this post will remember Vine the 6 second video app and there will be others who have no knowledge of it. We regularly assess social media platforms in terms of return on investment to ensure that we are using those that are most beneficial to our B2B clients. In today’s post I have listed xx Social Media platforms that we no longer use.

Social Media Platforms

Pinterest

A few years ago Pinterest was considered one of the ‘big five’ Social Media platforms. The others making up that list at that time were Facebook, Twitter, LinkedIn and Google +. A key metric for social media platforms is the number of monthly active users. In September 2015 Pinterest had 100 million monthly active users*. By September 2017 it had only grown to 200 million monthly active users. In contrast Instagram had reached 700 million monthly active users by September 2017. Pinterest had lost the battle to be the dominant photography based social media platform.

March 2018 Update – I will create a new post on Pinterest. My opinion of the platform has completely changed and I will explain why soon.

Snapchat

From a B2B perspective Snapchat is not the right platform for our clients. We recognise that many people are strong advocates of the platform, Gary Vaynerchuk being perhaps the most famous in a business context. We have not and do not recommend Snapchat to our clients. My views on the platform are summarised in this post, Snapchat Don’t Believe the Hype . We have not seen any evidence from our tracking of target audience behaviours to suggest that we need to reconsider. It is also worth noting that Instagram has been able to replicate most of the key features of Snapchat making it less distinctive. Even LinkedIn is experimenting with GeoFilters.

Many of you would also add Google + to this list but we still recommend it for the reasons articulated in this post, Do I still use Google+ ?

What are your thoughts, do you agree or disagree? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 434.

Sources

* https://www.statista.com/statistics/463353/pinterest-global-mau/

* https://www.statista.com/statistics/545967/snapchat-app-dau/

The post Which Social Media Platforms do we no Longer Use? appeared first on Marketing Fundamentals.

Snapchat: Don’t Believe the Hype

Mike Pitt — Thu, 01 Dec 2016 17:08:24 +0000

This video is about Snapchat: Don’t Believe the Hype by Mike Pitt. This is video number 163 and blog post number 380. You can subscribe to our channel Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses Snapchat: Don’t Believe the Hype. This video will be of interest to B2B marketers considering using Snapchat.

Snapchat Hype

I don’t think that Snapchat will be a breakout platform in the way that Facebook was or even to the extent that Twitter was and here are the reasons why I think that. For the majority of B2B businesses that we work with Snapchat is not an easy fit. There is a disconnect between the way they promote themselves to their customers and the core audience of Snapchat. Snapchat has a much younger age profile. There is also the concern that as Snapchat approaches an IPO valuing it at $25 billion it has done little to really justify that figure. In addition, there is one other major consideration that I discuss in the video. You can watch the video here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 380.

The post Snapchat: Don’t Believe the Hype appeared first on Marketing Fundamentals.

Is Vine Dead?

Mike Pitt — Thu, 30 Jun 2016 13:28:45 +0000

Is Vine Dead? by Mike Pitt. :
This is video number 148 and blog post number 357. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this video Mike Pitt answer the question, Is Vine Dead? He also discusses other video apps and platforms.

Is Vine Dead?

Hello everyone. Thanks for coming back to the channel. Recently I have noticed a trend that has caused me to ask, Is Vine Dead? Keep watching and I will give you my thoughts after the break. Top Viners King Bach with 15.7 million followers and Lele Pons with 11.1 million followers have started to promote their YouTube channels more. Lele Pons has 500K subsrcribers on YouTube and King Bach has 880K subscribers on YouTube.

The reason for this is that it is easier to achieve monetisation on YouTube than it is on Vine. On Vine once you are recognised as an influencer, as Bach and Lele are, you still need to broker sponsorship deals with brands. On YouTube Adsense revenue will come into to you dependent to the number of views and ads shown against those views. This is a clearer way to bring in revenue.

Video Content

Also Vine has been in competition with other apps in the video app space. Vine has 200 million monthly active users but Instagram has 400 million monthly active users. Facebook, the Daddy of all of them, has 1.65 biillion monthly active users. YouTube has 1 billion monthy active users and Snapchat has 100 million daily active users and amasses 10 billion views per day, yes, daily! One of these video apps was going to get squeezed and it looks like Vine has been squeezed. Now it seems to be lagging behind Instagram, Facebook Live and Snapchat. YouTube is a more stable environment for revenue growth and for these top entertainers to monetise their audiences.

What does this mean for you as a Business to Business content creator? It probably means that you should focus or re-focus on YouTube. Instagram has a lot of buzz around it and so does Snapchat but there are not so many models and case studies of B2B businesses using them. YouTube is still the best video choice for you. It’s fine to experiment with Instagram and Snapchat but YouTube should be the basis of your video content strategy. This is very much the lesson from what the top Viners have done, they have changed their focus and frequency of uploads on Vine and are now focusing on YouTube.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

We hope you find this information useful.

Best wishes,

Marketing Fundamentals Team

Subscribe to

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 357.

The post Is Vine Dead? appeared first on Marketing Fundamentals.

In Your Experience, Which Social Network is the Most Engaged?

Mike Pitt — Tue, 22 Mar 2016 10:12:22 +0000

Image credit: Marketing Fundamentals Ltd

This is blog post 343. This blog post is an answer I gave on Quora to the question, In your experience, which Social Network is the most engaged? I decided to share it here because I believe it will help those of you who work in B2B marketing.

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Hello.

Which Social Network is the Most Engaged?

Let’s pretend that all social networks are equally relevant for your audience and/ or community. Of course they are not but let’s pretend. Which Social Network is the most engaged? I would say that right now Snapchat is the most engaged social network.

Snapchat User Engagement

In January of this year Snapchat announced that Snapchat users were watching 7 billion video views per day. This figure has now risen to 8 billion. This figure is impressive in itself but even more so when it is considered that it comes from a base of 100 million users. Facebook views are comparable but from a base of over 1 billion users. You Tube also has comparable daily view numbers but from a base of 1.3 billion active users.

Snapchat is different to other social networks in a few ways. For example, it is not easy to work out with any certainty how many followers someone has on the platform. It has not yet been monetized by marketing people (I am guilty of being one) but has a highly engaged youthful audience.

I am a passive user on the platform and I am currently exploring the new Geo Filters functionality. I think Snapchat will grow significantly over the next 12-18 months. If you want to follow me on Snapchat my username is TheMikePitt. I look forward to seing you there.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

SnapChat: Username – TheMikePitt

Follow Mike on Quora

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This is blog post number 343.

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