Is Vine Dead? by Mike Pitt. Subscribe to our channel:
This is video number 148 and blog post number 357. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this video Mike Pitt answer the question, Is Vine Dead? He also discusses other video apps and platforms.
Is Vine Dead?
Hello everyone. Thanks for coming back to the channel. Recently I have noticed a trend that has caused me to ask, Is Vine Dead? Keep watching and I will give you my thoughts after the break. Top Viners King Bach with 15.7 million followers and Lele Pons with 11.1 million followers have started to promote their YouTube channels more. Lele Pons has 500K subsrcribers on YouTube and King Bach has 880K subscribers on YouTube.
The reason for this is that it is easier to achieve monetisation on YouTube than it is on Vine. On Vine once you are recognised as an influencer, as Bach and Lele are, you still need to broker sponsorship deals with brands. On YouTube Adsense revenue will come into to you dependent to the number of views and ads shown against those views. This is a clearer way to bring in revenue.
Also Vine has been in competition with other apps in the video app space. Vine has 200 million monthly active users but Instagram has 400 million monthly active users. Facebook, the Daddy of all of them, has 1.65 biillion monthly active users. YouTube has 1 billion monthy active users and Snapchat has 100 million daily active users and amasses 10 billion views per day, yes, daily! One of these video apps was going to get squeezed and it looks like Vine has been squeezed. Now it seems to be lagging behind Instagram, Facebook Live and Snapchat. YouTube is a more stable environment for revenue growth and for these top entertainers to monetise their audiences.
What does this mean for you as a Business to Business content creator? It probably means that you should focus or re-focus on YouTube. Instagram has a lot of buzz around it and so does Snapchat but there are not so many models and case studies of B2B businesses using them. YouTube is still the best video choice for you. It’s fine to experiment with Instagram and Snapchat but YouTube should be the basis of your video content strategy. This is very much the lesson from what the top Viners have done, they have changed their focus and frequency of uploads on Vine and are now focusing on YouTube.
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