B2B lead generation Archives - Marketing Fundamentals

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Mike Pitt

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Your Content & Social Media Questions Answered (Popular Uploads)

This is video number 524 and blog post number 647

The post What were our best 3 B2B Lead Sources in 2021? appeared first on Marketing Fundamentals.

Do you have enough Social Proof for your Business?

Mike Pitt — Thu, 10 Feb 2022 13:50:57 +0000

This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 512 and blog post number 641

The post Do you have enough Social Proof for your Business? appeared first on Marketing Fundamentals.

What is a LinkedIn Shadow Ban?

Mike Pitt — Thu, 03 Feb 2022 10:53:32 +0000

This video is called, What is a LinkedIn Shadow Ban? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is a LinkedIn Shadow Ban?

LinkedIn Shadow Ban

In this video, Mike Pitt discusses, What is a LinkedIn Shadow Ban? LinkedIn is the social media platform of choice for B2B marketers. It now has over 740 million users worldwide and most of them are oblivious to the fact that it is possible to be ‘shadow banned’ on LinkedIn. In this video, Mike Pitt explains what a Linked Shadow Ban is, why someone may get ‘shadow banned’ and what is likely to happen after someone has been ‘shadow banned’.

After you’ve watched the video, please consider whether you need help with LinkedIn marketing or video marketing.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 510 and blog post number 640

The post What is a LinkedIn Shadow Ban? appeared first on Marketing Fundamentals.

LinkedIn Automation: What is the Best Approach?

Mike Pitt — Thu, 20 Jan 2022 19:25:20 +0000

This video is called, LinkedIn Automation: What is the best Approach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, LinkedIn Automation: What is the best Approach?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Automation

In this video, Mike Pitt discusses, LinkedIn Automation: What is the best Approach? Many B2B marketers seem to be unaware that using LinkedIn automation sfotware to send messages and connection requests is banned on LinkedIn and contravenes LinkedIn’s user agreement. In this video, Mike Pitt discusses the possible consequences of using automation software on LinkedIn and suggest an alternative approach. Mike Pitt starts the video by stating that he has been contacted twice on the day of recording by companies offering LinkedIn automation.

After you’ve watched the video, please consider whether you need help with social media marketing or video marketing.

Take Action

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install VIDIQ for free today.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 504 and blog post number 638

The post LinkedIn Automation: What is the Best Approach? appeared first on Marketing Fundamentals.

Have LinkedIn Stories Been a Success?

Mike Pitt — Thu, 06 Jan 2022 09:50:14 +0000

This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success?

LinkedIn Stories

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success? In September 2020 LinkedIn rolled out a new feature called LinkedIn Stories. LinkedIn Stories was a straightforward copy of the Instagram stories feature. When the development of the new feature was first muted in March 2020 I speculated that the Stories feature would not be widely used in the B2B community. In this video, Mike Pitt reviews the reception to and take up of the LinkedIn Stories feature eleven months after its release. I also discuss the results of a poll I conducted on LinkedIn about the topic.*

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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* LinkedIn Stories were discontinued/ abandoned by LinkedIn in September 2021.

This is video number 502 and blog post number 635

The post Have LinkedIn Stories Been a Success? appeared first on Marketing Fundamentals.

How to get Brand Deals as a Small Channel

Mike Pitt — Thu, 23 Dec 2021 10:43:13 +0000

This video is called, Has LinkedIn Limited Organic Reach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel

Brand Deals

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel. It is widely known that Influencers with millions of followers and subscribers are regularly approached by brands who want to offer them brand deals. For the brand it is an opportunity to access the influencer’s huge audience and for the influencer it is a chance to monetize their audience. Less well known are the opportunities available for micro-influencers and those with smaller YouTube channels. In this video, Mike Pitt discusses three ways YouTubers with small channels can secure brand deals.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or with video marketing. It is not too late to start.

Take Action

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 499 and blog post number 633

The post How to get Brand Deals as a Small Channel appeared first on Marketing Fundamentals.

What is the Rule of Seven?

Mike Pitt — Thu, 16 Dec 2021 10:16:07 +0000

This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is the Rule of Seven?

Rule of Seven

In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books. The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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* Make Money Marketing by Dr Jeffrey Lant

This is video number 497 and blog post number 634

The post What is the Rule of Seven? appeared first on Marketing Fundamentals.

Why Who is Watching is More Important than how Many

Mike Pitt — Thu, 02 Dec 2021 10:07:54 +0000

This video is called, Why Who is Watching is More Important than how Many By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why Who is Watching is More Important than how Many

Who is Watching?

In this video, Mike Pitt discusses Why Who is Watching is More Important than how Many. This video is for you if you have a business channel on YouTube. When you are uploading to YouTube on a regular basis it is easy to compare yourself to the most successful creators on the platform and look at their millions of views. However, it is important to remember that you have a different business model to them, their primary objective is often to earn YouTube Adsense revenue. For you, who is watching is more important than how many are watching. Ideally decision makers who could become your clients are watching your videos, your valuable content will encourage them to get in touch. In this video, Mike Pitt discusses YouTube’s importance in generating leads for your B2B business.

After you’ve watched the video, please consider whether you need help with establishing your business’ presence on YouTube. It is not too late to start.

Take Action

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 495 and blog post number 633

The post Why Who is Watching is More Important than how Many appeared first on Marketing Fundamentals.

What is B2B Social Media Marketing?

Mike Pitt — Thu, 04 Nov 2021 10:58:00 +0000

This video is called, What is B2B Social Media Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is B2B Social Media Marketing?

B2B Social Media Marketing

In this video, Mike Pitt answers the question, what is B2B Social Media Marketing? First of all, he explains that Social Media Marketing must be part of an overall Content Marketing Strategy and warns against simply starting to post on any Social Media platform without a strategy. Unfortunately this is a very common mistake made by many on Social Media. Mike Pitt then discusses the most efficacious Social Media platforms for B2B businesses.

After you’ve watched the video, please consider whether you need help creating Social Media Marketing for your business. It is not too late to start.

Take Action

Do you want to get started with Social Media Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 485 and blog post number 629

The post What is B2B Social Media Marketing? appeared first on Marketing Fundamentals.

B2B Content Marketing: What is it?

Mike Pitt — Thu, 28 Oct 2021 08:16:50 +0000

This video is called, B2B Content Marketing: What is it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, B2B Content Marketing: What is it?

B2B Content Marketing

In this video, Mike Pitt explains what Content Marketing is and then what B2B Content Marketing is. He also gives examples of businesses that use B2B Content Marketing to find new customers and how Content Marketing works in practice. This will be a very helpful video for those readers and viewers who are new to B2B Content Marketing or are looking for a comparison with B2C Content Marketing. Content Marketing is our area of expertise at Marketing Fundamentals Ltd.

After you’ve watched the video, please consider whether you need help creating effective Content video marketing for your business. It is not too late to start.

Take Action

Do you want to get started with Content Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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