This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Difference will Video Make to your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.

Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.

This is a big mistake in my opinion. In this video, I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 528 and blog post number 651

The post What Difference will Video Make to your Business? appeared first on Marketing Fundamentals.

This video is called, Ten Video Ideas for Business YouTube Channels By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Ten Video Ideas for Business YouTube Channel.

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who want to create online courses.

Video Ideas

When it comes to the practical steps necessary to create a successful B2B content strategy, one area where lots of companies struggle is in the creation of videos. How do you create a succession of strategic and relevant videos that will attract leads and prospects to your business? In this video, I discuss ten practical videos ideas that you can use for your business. Watch the video and then make the videos for your business YouTube channel. I have realised that being a content strategist does not come easily to most people so I am happy to help you. If you’d like more help please email me via mike@marketingfundamentals.com to request marketing retainers services or set up a  Zoom consultation.

Take Action

Now that you have watched my video, are you going to commit to video marketing for your business? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

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YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 450 and blog post number 612

The post Ten Video Ideas for Business YouTube Channels appeared first on Marketing Fundamentals.

This video is called, How to be Consistent with Content Marketing By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to be Consistent with Content Marketing.

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Marketing

In 2021 many companies have now bought into Content Marketing and understand the benefits of a cohesive Content Marketing strategy. The difficulties are not conceptual, they are practical. How to create a new blog post at least every week or how to record, edit and upload a new video every week. To overcome this challenge of maintaining consistency there are a few steps that you can take.

The first of these steps is to schedule in content marketing planning sessions each week or each month with your team if you have one. During these sessions you can plan content and create outlines for each piece of content.  In this video, I discuss what really delivers results for Content Marketing.

Take Action

Are you going to take the necessary steps to be consistent with your Content Marketing?  Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

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LinkedIn Storytelling: How to Tell Stories on LinkedIn

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YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 449 and blog post number 609

The post How to be Consistent with Content Marketing appeared first on Marketing Fundamentals.

This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Creation

In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.

Content Curation

In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.

Take Action

Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

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LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 407 and blog post number 586

The post Content Creation versus Content Curation: Which is Better? appeared first on Marketing Fundamentals.

Vine vs Instagram

1. Longevity

Whilst this is admittedly a minor issue as far as Internet technology is concerned and is less important than user numbers, it does have some relevance to potential advertisers. Vine, launched on January 24th 2013 has the edge here. Although Instagram has been around since October 2010, it has only been possible to post videos on the platform since June 20th 2013. This means that Vine users are more familiar with the format and may therefore be more receptive to short creative marketing videos.

2. User numbers

Instagram is the clear winner in this category, with over 150 million active users although most of these users were acquired before video was introduced and owe more to its origins as a photo sharing platform. Vine has 40 million users.

3. Activity

Things begin to look a little worse for Vine in this category. Whilst you would naturally expect more active users to translate into more activity, it is not a linear function as far as tweets are concerned. Instagram has a 6 to 1 lead over Vine in terms of tweets, compared to a user number ratio of roughly 3.75. However, these figures do not tell the whole story as outlined in the next section.

4. Functionality

Vine videos are more visible in the Twitter community owing to the fact that they are previewed in the iPhone and Android Twitter apps. This means that all users need to do to view the content is to tap on the Vine video preview in Twitter. Whilst Instagram content can be tweeted, the lack of a visual preview means that it has less immediate impact.

5. Format

Vine videos are limited to 6 seconds whereas Instagram ones can be up to 15 seconds in length. There is no clear winner in this category but the different lengths mean that one platform may be more suitable than the other for different marketing techniques. If, for example, you wish to create a more conventional advertisement for distribution online, Instagram’s longer format will probably be the best choice. On the other hand, the 6-second format that Vine employs has encouraged advertisers to be more creative and there are many excellent examples of how it can be used to great effect.

6. Making a choice

Now you know a little more about what each platform has to offer, you should be in a better position to make an informed decision when planning new online video marketing campaigns. It is important to remember that whichever platform you choose, you need to have a team in place to answer the consumer enquiries that your promotional clip generates.

The following summary may be of some help if you need a quick reference when making a final decision.

Winners

• Longevity – Vine
• User numbers – Instagram
• Activity – Instagram
• Functionality – Vine
• Format – a draw

Whilst I have attempted to remain objective throughout this review, please bear in mind that personal preferences always influence one’s opinions and your experiences with these platforms are unlikely to be identical to mine. In closing, I firmly believe that both are useful weapons to keep in your marketing arsenal.

This guest post was written by Juliet Martin who is an Instagram user by preference. She also writes on behalf of Regus, a global provider of flexible office spaces and business solutions.

Do you want to incorporate Vine or Instagram into your Content Marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. You may also like this, Is it time to Vine?  and Which Brands are Winning on Vine? – 5 Brands that ‘Do it For The Vine’

Best regards,

Marketing Fundamentals Team

The post Vine versus Instagram Video – Which should you use and why? Guest post appeared first on Marketing Fundamentals.