This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.
In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.
In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.
Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.
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