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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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This is video number 576 and blog post number 656

The post Instagram Influencer Marketing Tool 2023 – InstaJet Review appeared first on Marketing Fundamentals.

Should all Social Media Platforms pay Content Creators?

Mike Pitt — Thu, 22 Jul 2021 10:53:56 +0000

This video is called, Should all Social Media Platforms pay Content Creators? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Should all Social Media Platforms pay Content Creators?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who want to create online courses.

Pay Content Creators

With the YouTube Partner Program YouTube has created a very clear method of compensating content creators on its platform. Once a new content creator reaches the milestones of 1000 subscribers and 4000 hours of Watch time within a 12 month period, they are able to apply to join the YouTube Partner Program. YouTube has recognised that without content creators it would not have a business model. Are other platforms about to copy YouTube’s model and pay content creators? In this video, I discuss what steps other Social Media platforms have taken to pay content creators and whether they should follow YouTube’s lead. Yes, I am aware that technically YouTube is a video hosting platform rather than social media. However, it does have a lot of similarities with social media platforms.

I cover a lot of platforms in the video it is definitely woth watching it here.

Take Action

Would you be more likely to post more regularly on a Social Media platform if you knew you could be paid for doing so? If so, which platform would be your preference? Let me know in the comments section below. Also, let me know if you would like my help.

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If you’ve liked this post you will also like the following posts:

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Mike Pitt

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This is video number 452 and blog post number 614

The post Should all Social Media Platforms pay Content Creators? appeared first on Marketing Fundamentals.

How to get Brand Deals as a Micro Influencer

Mike Pitt — Thu, 22 Oct 2020 11:04:01 +0000

This video is called, How to get Brand Deals as a Micro Influencer By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to get Brand Deals as a Micro Influencer

This video will be of interest to business owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Brand Deals

It is fairly easy for most of us to understand how Social Media influencers with huge followings can attract regular offers of brand deals from companies because of their online profile. Influencers including Kylie Jenner and Cristiano Ronaldo are approached regularly by brands who’d like to be associated with them.

However, the situation is very different for micro influencers with much smaller followers. Brands do not always know where to go to find micro influencers which is a shame because often they can be perfect for campaigns. In this video, I discuss one platform that brings together brands and micro influencers. I also talk about my experience using the platform.

Take Action

Are you a micro influencer? Would you like to secure more brand deals ? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Web Hosting Special Offer

Subscribe to

This is video number 398 and blog post number 581

The post How to get Brand Deals as a Micro Influencer appeared first on Marketing Fundamentals.

Is Influencer Marketing Relevant for B2B Audiences?

Mike Pitt — Thu, 03 Sep 2020 11:15:02 +0000

Image credit – pexels.com

The conventional wisdom in marketing circles is that Influencer Marketing is a new spin on celebrity endorsements and celebrity endorsements are nothing new in the business world. One of the earliest ever celebrity endorsements was created by the pottery company, Wedgwood in the United Kingdom. The founder, Josiah Wedgwood used royal endorsements as a marketing device to show value in the company and promote its products in the 1760s.

One of the inherent problems with standard celebrity endorsements is that often the celebrity’s star status can mean that the focus becomes the celebrity rather than the product they are being paid to promote. A good example of this is Michael Jordan’s endorsement deal with Rayovac batteries.

Influencer Marketing

When brands form strategic partnerships with individuals who have lots of online followers to promote their products or services, this is called Influencer Marketing.

These influencers with large online followings represents an improvement on standard sponsorships or celebrity endorsements because the introduction of Social Media means that they can now connect directly with their followers.

The emergence of influencers with audiences of their own on YouTube, Instagram, TikTok, LinkedIn, Twitter and Facebook has elevated them to similar potential earnings levels as ‘old school’ celebrities. Consider this, Kylie Jenner now earns $1.2 million per post on Instagram.

I know what you are thinking, this is all very interesting in a general sense but Influencer Marketing is for business to consumer audiences, isn’t it? Kylie Jenner isn’t going to help me sell a SaaS product to middle -aged business executives, is she?

Micro Influencers

You are right. Kylie Jenner would not the most strategically sound choice in that scenario. First of all, you must identify your target audience and your objectives and then partner with a micro influencer who is relevant for your target audience. A micro influencer has a smaller online audience than an influencer but they are usually experts in their field and have a tight-knit community of followers who trust and respect them.

Micro influencers are accessible and their followers take their recommendations seriously and will act upon them. Consider individuals with 10 -20, 000 followers online rather than millions and assess their engagement levels on their websites and social channels. Micro influencers are perfect for B2B focused businesses and can dramatically increase your company and brand’s exposure, bringing new leads to your business.

Take Action

Have you considered using Micro-influencers for your B2B business? Is this a step that you will now consider after reading this post ? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

Is Steemit Dead?

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd