This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Get Wrong with Social Media

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.  Most businesses recognise that they need to harness the potential power of Social Media to attract more customers to their businesses. This leads to members of staff being tasked with the responsibility of building up Social Media followings on the company’s chosen Social Media platforms; it is at this point that most businesses start to make a fundamental error with Social Media. It is this error or what most get wrong that Mike discusses in this video, 

After you’ve watched the video, let me know your views in the comments section.

Take Action

Are you going to put more focus on the right KPIs with regard to your Social Media activities? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 527 and blog post number 648

The post What Most get Wrong About Social Media appeared first on Marketing Fundamentals.

This video is called, How to see who Unfollowed you on Instagram By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to see who Unfollowed you on Instagram.

This video will be of interest to  business owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Instagram Unfollowers

If you are a business owner who has taken time to build up a following on any social media platform it can be very frustrating when people follow and then unfollow you. This type of follow and unfollow behaviour is particularly prevalent on Instagram. These instagram unfollowers are not as easy to detect as on some other social meda but I have found a way.

In this video, I discuss one method that I have discovered to indentify instagram unfollowers which will enable you to unfollow them too. I also talk about my experience using the platform.

Take Action

Do you use Instagram to promote your business? Have instagram unfollowers prevented you from building your following on the platform? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

How should B2Bs Use Instagram?

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 399 and blog post number 582

The post How to see who Unfollowed you on Instagram appeared first on Marketing Fundamentals.

The conventional wisdom in marketing circles is that Influencer Marketing is a new spin on celebrity endorsements and celebrity endorsements are nothing new in the business world. One of the earliest ever celebrity endorsements was created by the pottery company, Wedgwood in the United Kingdom. The founder, Josiah Wedgwood used royal endorsements as a marketing device to show value in the company and promote its products in the 1760s.

One of the inherent problems with standard celebrity endorsements is that often the celebrity’s star status can mean that the focus becomes the celebrity rather than the product they are being paid to promote.  A good example of this is Michael Jordan’s endorsement deal with Rayovac batteries.

Influencer Marketing

When brands form strategic partnerships with individuals who have lots of online followers to promote their products or services, this is called Influencer Marketing.

These influencers with large online followings represents an improvement on standard sponsorships or celebrity endorsements because the introduction of Social Media means that they can now connect directly with their followers.

The emergence of influencers with audiences of their own on YouTube, Instagram, TikTok, LinkedIn, Twitter and Facebook has elevated them to similar potential earnings levels as ‘old school’ celebrities. Consider this, Kylie Jenner now earns $1.2 million per post on Instagram.

I know what you are thinking, this is all very interesting in a general sense but Influencer Marketing is for business to consumer audiences, isn’t it? Kylie Jenner isn’t going to help me sell a SaaS product to middle -aged business executives,  is she?

Micro Influencers

You are right. Kylie Jenner would not the most strategically sound choice in that scenario. First of all, you must identify your target audience and your objectives and then partner with a micro influencer who is relevant for your target audience. A micro influencer has a smaller online audience than an influencer but they are usually experts in their field and have a tight-knit community of followers who trust and respect them.

Micro influencers are accessible and their followers take their recommendations seriously and will act upon them. Consider individuals with 10 -20, 000 followers online rather than millions and assess their engagement levels on their websites and social channels. Micro influencers are perfect for B2B focused businesses and can dramatically increase your company and brand’s exposure, bringing new leads to your business.

Take Action

Have you considered using Micro-influencers for your B2B business? Is this a step that you will now consider after reading this post ? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

This is blog post number 574

References:

https://www.campaignindia.in/article/blog-raising-a-toast-to-250-years-of-celebrity-advertising/447282#:~:text=The%20first%20product%20that%20used,hi%2Dquality%20pottery%20and%20chinaware.

https://adage.com/article/news/mj-fails-give-rayovac-a-charge/15493

https://www.bbc.co.uk/newsround/49124484#:~:text=post%20on%20Instagram-,Kylie%20Jenner%20is%20paid%20around%20%241.2%20million%20(%C2%A3960%2C000)%20for,to%20scheduling%20tool%20Hopper%20HQ.

The post Is Influencer Marketing Relevant for B2B Audiences? appeared first on Marketing Fundamentals.

Image Credit: Marketing Fundamentals Ltd

This video is called, Simple way to see who Unfollows on Instagram by Mike Pitt. This is video number 227 and blog post number 447. Subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this Mike Pitt discusses a simple way to find out who has unfollowed you on Instagram. This unfollows information is not provided by the platform.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their B2B business or organisation.

Unfollows on Instagram

Unlike some Social Media platforms, Instagram does not give users information about who has unfollowed them. A common behaviour on Instagram is to follow someone and then unfollow a few days later. This behaviour is predicated on the fact that it is not easy to see when someone unfollows you, which means they will more than likely continue to follow you. To find out who unfollows you on Instagram I recommend the app that I discuss in the video.

If you like this post you will also like, How should B2B Businesses Use Instagram?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Instagram

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 447.

The post Simple way to see who Unfollows on Instagram appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called ‘Conventional Social Media vs Steemit’ By Mike Pitt and is video number 215 & blog post 441. You can subscribe . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video,  Mike Pitt compares conventional social media platforms including Twitter, LinkedIn and Facebook with Steemit.  Steemit is a Social Network based on blockchain technology which means it has a distributed ledger system. Value can be transferred from point A to point B without an intermediary, usually this intermediary would be a bank or a company like PayPal.

This video will be of interest to content creators, business owners and  Content Marketing professionals.

Conventional Social Media vs Steemit

This is usually the pattern for content creators,  you post on a Social Network and hope that your audience recognises the value that you bring. You are then compensated in the form of new clients or customers for your business or organisation. Social networks and social media platforms do not compensate you directly for posting on their platform.

This is why Steemit is different; on Steemit you can be paid directly by the community for posting your content. Follow me on Steemit here.

If you like this post you will also like, The New Wave: 13 Social Media Platforms Powered By Blockchain

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post post number 441.

The post Conventional Social Media vs Steemit appeared first on Marketing Fundamentals.

This video is called, LinkedIn: LinkedIn to Launch GeoFilters By Mike Pitt. This is video number 209 and blog post number 425. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his thoughts on LinkedIn’s plan to Launch GeoFilters.

If you are a business owners, B2B marketing manager, Content Marketing professional or a Social Media Manager this video will be interesting to you. If you use LinkedIn to promote your business you will also find this video interesting.

LinkedIn to Launch GeoFilters

In the video Mike Pitt gives his reaction to LinkedIn’s plans to introduce GeoFilters. GeoFilters are a feature that was first seen on Snapchat and was then copied by Instagram. Instagram’s version is called GeoStickers. Now LinkedIn will be rolling out GeoFilters as a new feature for users when attending conferences and events. LinkedIn currently have a few specific events planned where attendees will be able to use GeoFilters. My reaction to this can be seen in the video. Have you liked this post? If so, you will also like this post, LinkedIn: How to Approach Leads the Right Way

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Would you like our help creating and executing a Content Marketing Plan for your business or organisation? If so, give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 425.

The post LinkedIn: LinkedIn to Launch GeoFilters appeared first on Marketing Fundamentals.

This video is called, How Should B2B Businesses Use Instagram? By Mike Pitt This is video number 207 and blog post number 423. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt answers the question, How Should B2B Businesses Use Instagram?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business, organisation or profile.

How Should B2B Businesses Use Instagram?

Instagram is not the most obvious choice of Social Media platform for B2B Businesses, but is now one that cannot be ignored. Figures released by Instagram in September 2017 have confirmed that Instagram now has over 800 million monthly active users. It’s growth in the last two years has been phenomenal. B2B businesses that embrace Instagram will gain a competitive advantage other those who stay on the sidelines. In the video Mike Pitt gives 5 pointers towards a successful strategy for B2B businesses on Instagram. If you have liked this post you also like this post, Can Trending Topics Help Promote Services Businesses on YouTube?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 423.

The post How Should B2B Businesses Use Instagram? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Hello everyone. Last time we reviewed Instagram we compared it to Vine and evaluated its merits. You can read what we thought here. That was March 2014. A lot has changed with Instagram since then since then but before we summarise the changes we should explain that this time we have Instagram in a head to head with Pinterest.

Pinterest Background & Profile

Ben Silbermann, Evan Sharp and Paul Sciarra founded Pinterest in March 2010. When it first launched there was a feeling  that it would be great for visual industries and e-commerce. The common consensus was that if you were a photographer or an interior designer it would help you to showcase your portfolio, highlight locations and attract leads and customers. In the early years Pinterest had a reputation that it was a Social Media platform with heavy female usage. This is borne out by recent statistics indicating that 85% of its 100 million monthly active users are women. Pinterest is being used as an aspirational wishlist of perfect places and locations; it has become a place to create online mood boards around a particular theme or place.

Instagram Background & Profile

Instagram was founded by Kevin Systrom and Mike Krieger and launched 7 months after Pinterest in October 2010 as a free mobile app. The photo-sharing app  grew rapidly and had reached 100 million active by  April 2012. That was the month that it was acquired by Facebook for $1 billion. Since April 2012 Instagram has continued to grow its user base. The platform has introduced new advertiser friendly features making it easier for brands and companies to promotes themselves.

The two platforms do have clear differences but are worthy of comparison because they both allow users to upload photos and videos. Pinterest places emphasis on the creation of pin boards whereas Instagram encourages its users to take a reportage-style approach and reflect what they are actually doing rather than what they aspire to do. For medium sized professional services business neither Instagram or Pinterest are obvious choices for Content Marketing activity. This is exactly why there is an opportunity for a companies willing to use them.  Below I have evaluated both platforms using five significant criteria.

1. Monthly Active Users ( MAU) 

Instagram now has 400 million monthly active users which is four times the amount that Pinterest has with their monthly active users at the 100 million mark. Instagram now has over 75 million daily users. The 400 million figure is even more impressive when you consider that Instagram was launched after Pinterest and that it has also surpassed Twitter that was launched in March 2006. Twitter has 300 million monthly active users.

Verdict – Instagram. Instagram has more traction and all things being equal you will be able to reach more of your audience there.

2. Messaging 

On Pinterest, pinning and re-pinning, liking and creating new boards are all very simple functions to perform. Messaging was introduced to Pinterest in August 2014 but does not seem to have caught on.  Users receive email notification when messages have been received and is easy to send a message but this message functionality has not really caught on in the way that it is integral to other social media platforms. On Instagram communicating with someone is intuitive, you can reply publicly to one of their posts and @ mention them to ensure that they see your comment or you can send them a direct message and they will receive a notification on their home page that they have received a new message. In more technical terms, the user experience around messaging and therefore communication is better on Instagram.

Verdict – Instagram is better for communicating with your followers and others on Instagram.

3. Influencers & Building a Following

There are now many companies and individuals who have built up huge followings on Instagram because of the type of content they share and products or services they supply. Some of these companies and individuals like The Body Coach you will have heard of. Whole Foods is a great example of how a retailer should run a successful Instagram account.  There are also great examples from professional services too, Zaha Hadid Architects are here  and KPMG accountants are here.  By contrast the most influential Pinners on Pinterest are virtually anonymous and were given their huge audiences by Pinterest themselves. In a bid to increase take up in it’s early years Pinterest featured many of today’s most influential winners as ‘people to follow’ and their followings grew exponentially as a result. Bekka Palmer one of Pinterest’s top pinners went from 30,000 followers to 9 million in 6 months.

Verdict – It is easier to build a following from scratch on Instagram than it is on Pinterest.

 4. Advertising Opportunities

There may be occasions when you wish to promote your content. Instagram has opened up the platform for companies to advertise. Brands can create sponsored posts that appear in users newsfeed. It is not as clear on Pinterest how to advertise or promote your products. The top Pinners are able negotiate brand deals with companies but promoted pins are reserved as a service for Pinterest to sell to users in a similar way to how Google Adwords works. There is a lack of clarity as to how the top Pinners are allowed to monetise their pinning activities. It’s almost as if Pinterest hasn’t worked this out yet.

Verdict – Instagram is a far more business friendly platform for a Professional Services firm.

5. Geo- Tagging

When activated Geo- Tagging allows a business or individual to attach a location to a post. It gives your exact location. This is a great way for many businesses to raise their local profile and for customers and potential partners to find you. It is a also a great feature if you are have international locations or attend conferences and exhibitions. Geo-Tagging is available on Instagram but is not available on Pinterest. As an aside, if you are parents of children who use Instagram you definitely want to ensure that Geo- Tagging is switched off because the tags are publicly accessible information.

Verdict – Only Instagram offers Geo-Tagging

Conclusion 

This comparison of Instagram versus Pinterest weighs down heavily in favour of Instagram but you must assess each platform in the context of your Content Marketing Plan which will most likely also include Twitter, LinkedIn and YouTube. You should consider your audience, your objectives and the type of visual content will you be creating.  ‘Behind-the-scenes’ insights will work best on Instagram whereas infographics will be better placed on Pinterest, for example. Pinterest is still an effective platform for businesses and in this video I demonstrate How to Drive Traffic from Pinterest to Your Services Business Website. 

2018 Update

If you have liked this post you should read, How Should B2B Businesses Use Instagram?

Also, this one too Traffic Tips: The Power of Pinterest 

Bluehost

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business that includes Instagram or Pinterest give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Thanks for reading and watching!

Best regards,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn
Buy our book!
Follow Mike on Twitter

This is blog post number 325.

The post Instagram versus Pinterest: Which is Better for Professional Services Firms? appeared first on Marketing Fundamentals.

Spreading your company’s name doesn’t just happen with a magical snap of the fingers, but it can happen overnight. With social media now able to spread content like forest fires across the Internet, it is now quite possible to get instant fame, overnight. Social media has become so important in today’s world that President Obama used it as a political tool to bring in over 47 million digital supporters. While Facebook and Twitter have become the big names of the social media arenas, there are a lot of other platforms that can bring in just as much, if not more, traction than the big names. The most underrated platform? Instagram.

Instagram Instaguru

With 200 million users worldwide, 60 million daily photo uploads, and 1.6 daily photo likes, Instagram cannot be neglected as a crucial source for spreading information about your company. It’s easy to use, it relies entirely on photos, and it’s accessible on every smartphone, which is where 90% of users get their Instagram information from.

In today’s world of online marketing, with blog posts and brand ads saturating consumers’ attention, visual content is far more on the radar than ever before. Instagram is all about the visual. It allows companies and individuals to showcase their products creatively, establish an online identity through that image, and create a #hashtag campaign to boost followers. Using a combination of high resolution, eye-grabbing photos and carefully thought out hashtags, you can create the perfect narrative for your company. Instagram allows you to do more than just market – it allows you to create an online persona. But remember, if you are establishing a personality, you have to know your following.

Hashtags and Engagement

Instagram #hashtags allow you to weed out your followers until you’ve found the right niche. Followers who are attracted to your brand or products will then, unknowingly, begin to market for you – the more likes you get, the more likely you are to get followed. Make sure that when you post photos with tag lines, you are engaging successfully with your audience. Edit your photos with a third-party editing app before posting them, and keep in mind that the most appealing photos have the subject of the photo in only two-thirds of the picture. Don’t be too redundant in your photo posts – aim for about 2-3 a week.

The easiest way to engage with your followers on Instagram is by liking and commenting on photos. Try the 5/3/1 formula as a rule of thumb: like five photos, comment on 3 photos, and you will earn one new follower. Get your followers to start campaigns for you, like Ben & Jerry’s #CapturingEuphoria campaign that got their 366,000 followers to take pictures of themselves enjoying Ben & Jerry’s ice cream. Don’t be afraid to start a dialogue with your followers, but make sure you sell softly, don’t harass too much, and be witty and wise with your words…or photos, that is.

Editor’s note: In the UK a great example is provided by Joe Wicks who is an online nutrition coach, personal trainer and creator of  The Body Coach Instagram account. Instagram has been his main social media platform and he has now built a successful business.

This guest post was written by Ivan Serrano for Marketing Fundamentals Ltd. Ivan is a tech writer and photographer based in San Francisco.

If you have liked this post you will also like the following posts:

Instagram versus Pinterest: Which is Better for Professional Services Firms?