This video is called, How to use Twitter Bookmarks (and why you should) By Mike Pitt. If you want to subscribe to our YouTube channel, you can  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, How to use Twitter Bookmarks (and why you should) This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Twitter

Twitter is a platform with an ever-changing news feed, according to Moz.com the average lifespan of a tweet is just 18 minutes. It is very easy for a tweet that you are interested in to disappear from your news feed if you don’t make a point of reacting to it the first time that you see it. Your reaction could be to like, retweet or reply to the tweet. In addition, there is another option, you could use Twitter bookmarks to save the tweet. In the video, I demonstrate how to bookmark a tweet.

Twiter Bookmarks

Bookmarking tweets for later use is a good strategy for a number of reasons. Your target audience may not be at the most responsive when the tweet first appears. Use Twitter bookmarks and retweet later in the day. Alternatively, you could be collecting tweets relating to a particular topic with intention of retweeting them all in quick succession. In these instances, bookmarking tweets is a great approach.

Take Action

Are you currently using Twitter bookmarks to promote your B2B business? After watching the video, are you going to give Twitter bookmarks a try? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn Messaging: How to be More Effective – Part 1

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Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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The post How to use Twitter Bookmarks (and why you should) appeared first on Marketing Fundamentals.

Vine vs Instagram

1. Longevity

Whilst this is admittedly a minor issue as far as Internet technology is concerned and is less important than user numbers, it does have some relevance to potential advertisers. Vine, launched on January 24th 2013 has the edge here. Although Instagram has been around since October 2010, it has only been possible to post videos on the platform since June 20th 2013. This means that Vine users are more familiar with the format and may therefore be more receptive to short creative marketing videos.

2. User numbers

Instagram is the clear winner in this category, with over 150 million active users although most of these users were acquired before video was introduced and owe more to its origins as a photo sharing platform. Vine has 40 million users.

3. Activity

Things begin to look a little worse for Vine in this category. Whilst you would naturally expect more active users to translate into more activity, it is not a linear function as far as tweets are concerned. Instagram has a 6 to 1 lead over Vine in terms of tweets, compared to a user number ratio of roughly 3.75. However, these figures do not tell the whole story as outlined in the next section.

4. Functionality

Vine videos are more visible in the Twitter community owing to the fact that they are previewed in the iPhone and Android Twitter apps. This means that all users need to do to view the content is to tap on the Vine video preview in Twitter. Whilst Instagram content can be tweeted, the lack of a visual preview means that it has less immediate impact.

5. Format

Vine videos are limited to 6 seconds whereas Instagram ones can be up to 15 seconds in length. There is no clear winner in this category but the different lengths mean that one platform may be more suitable than the other for different marketing techniques. If, for example, you wish to create a more conventional advertisement for distribution online, Instagram’s longer format will probably be the best choice. On the other hand, the 6-second format that Vine employs has encouraged advertisers to be more creative and there are many excellent examples of how it can be used to great effect.

6. Making a choice

Now you know a little more about what each platform has to offer, you should be in a better position to make an informed decision when planning new online video marketing campaigns. It is important to remember that whichever platform you choose, you need to have a team in place to answer the consumer enquiries that your promotional clip generates.

The following summary may be of some help if you need a quick reference when making a final decision.

Winners

• Longevity – Vine
• User numbers – Instagram
• Activity – Instagram
• Functionality – Vine
• Format – a draw

Whilst I have attempted to remain objective throughout this review, please bear in mind that personal preferences always influence one’s opinions and your experiences with these platforms are unlikely to be identical to mine. In closing, I firmly believe that both are useful weapons to keep in your marketing arsenal.

This guest post was written by Juliet Martin who is an Instagram user by preference. She also writes on behalf of Regus, a global provider of flexible office spaces and business solutions.

Do you want to incorporate Vine or Instagram into your Content Marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. You may also like this, Is it time to Vine?  and Which Brands are Winning on Vine? – 5 Brands that ‘Do it For The Vine’

Best regards,

Marketing Fundamentals Team

The post Vine versus Instagram Video – Which should you use and why? Guest post appeared first on Marketing Fundamentals.

How do you build a community? – 6 tips

1. Content & Rules

You will need to create Content for your community on a regular basis and let your desired community members know the reasons for the community. Explain how the community can interact with you the hosts and with each other. Decide how it will be moderated and what are the best uses of the community.

2. Location

Be very clear where this community is based – is it a dedicated portal with login? Is it a publicly hosted forum. Is it hosted on a third party platform: LinkedIn or Facebook being obvious examples. Note – It is preferable to have a dedicated portal that you control. Are there any offline aspects to the community? A regular meeting place for events, for example.

3. Customer Service

Deliver excellent customer service to your community but also to all of your customers and those who make enquiries. For more details on how to do this read this post – SME Owners – 10 ways to excel at customer service

4. Ability to Surprise

A good community has the ability to surprise and delight its members. This community should not be a platform used only for promotional offers. Your objective must be to deliver value to your members and to interact with them.

5. Interaction & Engagement

A key feature of any community is the amount of interaction and engagement – not just with the host but also with each other within the community. Build in flexibility to accommodate user generated features and you will reap the rewards. I was recently contacted by Quora asking me for my suggestions in this respect and it is clear this is one of the ways they are developing their platform.

6. Above and Beyond

Start with the mindset that you will go above and beyond the norm in an approach that both Napoleon Hill and Zig Ziglar famously referred to as ‘going the extra mile’ and you will give your community every chance of future success.

We hope you have found this information useful. We would be happy to discuss how creating a community around your products or services could work for you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – How do you build a community? – 6 tips appeared first on Marketing Fundamentals.

Local Sponsorship Opportunities

1. The Arts

There are few demographics that don’t agree that the arts are an integral component of a thriving community. And patrons of the arts tend to have the sort of free capital that buys them purchasing power. These patrons also tend to be interested in philanthropy and are more likely to spend their money at companies that champion humanitarian causes. Investing in the arts represents an opportunity to demonstrate your company’s investment in the betterment of the community.

• Make a significant donation to the arts organization of your choice. This will get your name on the donor list, and oftentimes includes complimentary ad placement in programs, brochures, or newsletters.

• Event sponsorship—hosting an annual concert series, for example—can put your business in the good graces of the community.

• Commission a work of art to be displayed in a prominent public space.

2. Benefit Races

There is no shortage of races that raise money for great causes by asking participants to secure sponsors who provide financial backing. As a rule, these events are well-publicized, well-received, and well-attended. Participating in one way or another associates your company with issues that matter.

• Sponsor a group of participants or build a team to run the race (assuming you’ve got personnel who are willing to sweat for the greater good).

• Sponsor the race itself. Charities will partner with your company to organize and promote the race.

• Set up booths on the day of the event where you can offer promotional items like t-shirts, water bottles, balloons, and custom pens to participants and spectators.

3. Environmental Restoration

Many people automatically equate corporations with ecological damage, even if the evidence to support that association is lacking. One way to dispel this type of misconception is to host an environmental restoration project. Like benefit races, they provide a way to forge relationships with community members while working together towards a common goal.

• Organize stream clean-ups or tree plantings.

• Sponsor a local conservation organization’s research or special projects.

We are a leading marketing agency in London.Want to incorporate local sponsorship into your marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. This guest post was written by Alice Jenkins. Alice Jenkins is a graphic designer and hopeless perfectionist. She writes for PensXpress

Best regards,

Marketing Fundamentals Team

The post How do you use local sponsorship to enhance your reputation & drive leads? appeared first on Marketing Fundamentals.

Local Sponsorship Opportunities

1. The Arts

There are few demographics that don’t agree that the arts are an integral component of a thriving community. And patrons of the arts tend to have the sort of free capital that buys them purchasing power. These patrons also tend to be interested in philanthropy and are more likely to spend their money at companies that champion humanitarian causes. Investing in the arts represents an opportunity to demonstrate your company’s investment in the betterment of the community.

• Make a significant donation to the arts organization of your choice. This will get your name on the donor list, and oftentimes includes complimentary ad placement in programs, brochures, or newsletters.

• Event sponsorship—hosting an annual concert series, for example—can put your business in the good graces of the community.

• Commission a work of art to be displayed in a prominent public space.

2. Benefit Races

There is no shortage of races that raise money for great causes by asking participants to secure sponsors who provide financial backing. As a rule, these events are well-publicized, well-received, and well-attended. Participating in one way or another associates your company with issues that matter.

• Sponsor a group of participants or build a team to run the race (assuming you’ve got personnel who are willing to sweat for the greater good).

• Sponsor the race itself. Charities will partner with your company to organize and promote the race.

• Set up booths on the day of the event where you can offer promotional items like t-shirts, water bottles, balloons, and custom pens to participants and spectators.

3. Environmental Restoration

Many people automatically equate corporations with ecological damage, even if the evidence to support that association is lacking. One way to dispel this type of misconception is to host an environmental restoration project. Like benefit races, they provide a way to forge relationships with community members while working together towards a common goal.

• Organize stream clean-ups or tree plantings.

• Sponsor a local conservation organization’s research or special projects.

We are a leading marketing agency in London.Want to incorporate local sponsorship into your marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. This guest post was written by Alice Jenkins. Alice Jenkins is a graphic designer and hopeless perfectionist. She writes for PensXpress

Best regards,

Marketing Fundamentals Team

The post How do you use local sponsorship to enhance your reputation & drive leads? appeared first on Marketing Fundamentals.

How can Marketing Fundamentals Ltd Help you?

1. Content Marketing consultancy – We create blog & Social Media Content and implement it for you leaving you to focus on your core business. There are a number of different packages available and we can create a bespoke package too.

2. Video Content – We create video Content to promote your business and for use on YouTube / Vimeo etc.

3. Social Media Consultancy – We devise a Social Media Strategy and implement it for you. Watch a testimonial here

4. Blog Post Writing – We create a number of posts for you and supply to you for you to upload to your site. Thirty posts is a popular number because when you have created thirty blog post traffic to your site increases by up to 30% Source: Social Media Examiner.

5. Blog Mentoring – Regular face to face sessions instructing business owners and entrepreneurs how to blog to promote their business and organisations. Booked as 12 weekly sessions and can be delivered via Skype if distance prevents face to face meetings. Note – There is homework in between each session.

6. Email Copywriting – You’ve built a mailing list but don’t really know what to say to maintain momentum? We can do this for you.

7. Company Workshops – Content Marketing & Social Media 1 day Workshops delivered at your company’s premises. Watch a testimonial here.

8. Online Blogging Course – Learn on Demand by registering for our our Udemy course How to TurboCharge Your Business with a Blog’

9. Book – Buy our ‘How to TurboCharge Your Business with a Blog’ paperback book from Amazon. There is also a Kindle version available.

10. App – Buy our SME Marketing App on App Store and Android platforms

11. Blog – Read our Marketing Fundamentals Ltd blog.

12. YouTube – Watch Marketing Fundamentals Ltd videos on our You Tube Channel.

13. Twitter   Twitter: TurboCharge Your Twitter Presence Course

We hope you have found this information useful and we look forward to hearing from you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post How can Marketing Fundamentals Ltd help you? – 13 ways appeared first on Marketing Fundamentals.

The post Business owners – Is it time to Vine? appeared first on Marketing Fundamentals.

5 reasons why business storytelling will lead to greater engagement with your Target Audience

1. Emotional and not rational connection – Storytelling will build an emotional rather than a rational connection with your audience. Stories connect people – Ideally you will have both a rational and an emotional connection over time but connecting with your audience emotionally is a major plus.

2. Broader appeal – A well told story will have a broader appeal than a product demonstration or list of product benefits. Film-making is storytelling.

3. Memorable – People remember stories and the connection to your product/services rather than product claims.

4. Ideas/ themes – Stories can contain ideas and themes that are bigger than products.

5. Cultural relevance – Storytelling is part of the human experience and developed along side speech and language.

Parents of young children know very well the power of the bed-time story and its importance to their children’s development. Once you are able to harness storytelling in your content you will create a stronger relationship with your customers and prospects.

Need help creating stories for your business? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – Once upon a time – 5 reasons why storytelling will lead to greater engagement appeared first on Marketing Fundamentals.

1. What has worked well this year?

2. What did not work well this year?

3. What new challenges do you expect next year?

4. What trends have you identified in sales of your products and services?

5. What are the trends in your sector or niche?

6. What would represent a massive achievement were you to achieve it next year?

7. Are you using the much vaunted Social Media platforms effectively?

8. Do you have a Content Strategy?

9. How successful do you feel your email activity has been?

10. Is it easy for you to identify the ‘raving fans’ of your business? Do you have a specific strategy for them?

11. What is your growth or scaling strategy?

12. Are you to busy to think about this because you are working in the business?

These are just a few of the many considerations for next year – we would be happy to help you create a plan for next year and introduced our Strategy Days for this specific purpose. We work with you to construct a plan for your business. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to set up your strategy day or you could just fill out this form

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – How is 2014 looking for you? 12 considerations for your marketing plan appeared first on Marketing Fundamentals.

Recently I was interviewed on Kent Business Radio for their Business Bunker show. The show was a lot of fun as you can see from the picture. On the show I discussed blogging and how to use the appropriate Social Media platforms to promote your business or organisation.

You can listen to the whole show here.

Note – if you want to start with my interview segment start playback at around 45 minutes.

Once you’ve listened to the audio leave your thoughts in the comments section below.

We can help you achieve success for your business with blogging as part of a Content Marketing strategy. Feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We are a leading B2B Content Marketing agency in London.

We hope you have found this information inspirational.

Best regards,

Mike Pitt
Founder & CEO of Marketing Fundamentals Ltd

The post What did Mike Pitt say on Kent Business Radio? appeared first on Marketing Fundamentals.