I am often asked the question, what can Content Marketing achieve for a business? My response has always been that it will raise the profile of the business within their sector and generate leads and enquiries. This has been our experience working with clients from a number of sectors. However, we do have one case study with amazing results that were beyond our expectations.
Content Marketing Helped Our Client Get Acquired
This client operates in the Vertical Transportation sector; an industry focused on the installation and maintenance of elevators and escalators. When I started working with them they wanted to raise their profile in their niche and generate more leads. I have been blogging for them and managing their Social Media for two years. In September 2015, because of their raised profile and prominence within their niche a multi billion dollar company acquired my client. This was an ideal scenario for my client.
Does this mean that Content Marketing can help businesses be sold? Yes, in some cases it can. The business must be a solid and profitable business, though. No amount of well-executed Content Marketing will ‘paper over the cracks’ of a failing business. You can read the full case study and read a testimonial from our client here . If you have liked this post you will also like, Content Hacks – Learning From Your Most Popular Post.
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
I hope you find this information useful.
Best wishes,
Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd
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This is blog post number 345
Mike Pitt
Founder, Marketing Fundamentals Ltd
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