Case Study: Content Marketing Helped Our Client Get Acquired

Case Study: Content Marketing Helped Our Client Get Acquired

I am often asked the question, what can Content Marketing achieve for a business? My response has always been that it will raise the profile of the business within their sector and generate leads and enquiries. This has been our experience working with clients from a number of sectors. However, we do have one case study with amazing results that were beyond our expectations.

Content Marketing Helped Our Client Get Acquired

This client operates in the Vertical Transportation sector; an industry focused on the installation and maintenance of elevators and escalators. When I started working with them they wanted to raise their profile in their niche and generate more leads. I have been blogging for them and managing their Social Media for two years. In September 2015, because of their raised profile and prominence within their niche a multi billion dollar company acquired my client. This was an ideal scenario for my client.

Does this mean that Content Marketing can help businesses be sold? Yes, in some cases it can. The business must be a solid and profitable business, though. No amount of well-executed Content Marketing will ‘paper over the cracks’ of a failing business.  You can read the full case study and read a testimonial from our client here . If you have liked this post you will also like, Content Hacks – Learning From Your Most Popular Post.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

Subscribe to our Youtube channel

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post number 345

Mike Pitt

Founder, Marketing Fundamentals Ltd

Affiliate Disclaimer: If you click through and purchase from the Bluehost link on this page we will receive a referral commission.

Follow us on Social Media
Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator