This video is called, What is B2B Digital Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, What is B2B Digital Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Digital Marketing

In this video, I discuss what B2B Digital Marketing is and how it is used to promote businesses and generate leads and sales for B2B businesses. Digital Marketing includes: online advertising, Content Marketing, Search Engine Optimization, Social Media Marketing  and of course video marketing. In the video, I go into some detail about the efficacy of various digital marketing strategies.

After you have  watched the video, please consider whether you need help creating content marketing for your business. It is not too late to start.

Take Action

Do you need help with B2B Digital Marketing ? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This video is called, How to Send Large Files by Email By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Send Large Files by Email. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Send Large Files

We are all doing more business working from home now due to the global coronavirus pandemic. For some, this has been a dramatic change to their work environment and conditions. If this includes you, I’m sure that you will appreciate the website that I demonstrate in the video.  It is an excellent way to send large files to your colleagues and business partners for free. The website mentioned is an excellent resource for business owners , content creators and employees.

Take Action

Do you need to send more large files via email due to the current situation? Will you try the website that I mentioned in the video? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is video number 358 and blog post number 557

The post How to Send Large Files Via Email appeared first on Marketing Fundamentals.

Lessons for Entrepreneurs from Manchester City Football Club

1. Never give up
Business owners will face a number of challenges and failures along their journey and the easiest thing to do it to quit. That is what most people do when faced with uncomfortable situations. It requires more heart and courage to keep on giving your all when all is seemingly lost or at least the success you crave appears impossible. Most successful entrepreneurs have experienced a large number of failures but they did not quit.

2. Don’t worry about your competitors
Ultimately you cannot control what your competitors do. They are free to plan and execute their strategy to the best of their ability as you are too. Focus on your core strengths and you will perform at your best just as a successful team must do.

3. Give everyone on your team a chance to shine
You may think that you know who your company’s star performers are but will be surprised. Once your company is performing at its optimum level you will see the equivalent of your Edin Dzeko, Martín Demichelis and Fernando Luiz Roza (Fernandinho) rise to the occasion.

4. Focus on building a legacy
While the achievement of your next milestone should be celebrated it is not the end goal. You should be on a path towards creating an entity that can continue without your direct involvement. To do this you will need the right strategy and focus as well as the team to get you there.

5. Deliver Social Impact
There is justifiably a lot of discussion around the need to deliver good business or business that does good as well as creating a profit. There are over 70, 000 social enterprises in the UK. You should participate in initiatives where your company can create positive social impact within the community that you are located. Manchester City achieve this via their City in the Community scheme. The scheme delivers a wide range of programmes across 5 main themes: Skills and Enterprise, Health and Activity, Football and multi sports, Disability Sports and Community Cohesion. You can read more about it here http://www.mcfc.co.uk/Community/Manchester-programmes

We hope you have found this information useful.Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com if you’d like us to discuss Content Marketing and how best to use Social Media to promote your business or enterprise.

Best regards,

Marketing Fundamentals Team

The post 5 lessons for entrepreneurs from Manchester City Football Club. appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

If your objective is to grow your business or just to improve the way that your business functions, you should find yourself a mentor. Mentoring offers business owners the chance to learn from seasoned business owners or entrepreneurs on a regular basis. There is a popular misconception that mentors are only for young, inexperienced business people or startups. It is no coincidence that most top billionaires with high performing businesses have mentors. I have listed below 5 very successful people who currently have or have had mentors.

Top Billionaires with Mentors

1. Bill Gates

The co- founder and former CEO of Microsoft, the world’s largest personal computer software company has Warren Buffett as his mentor. Warren Buffet* is one of most successful stock market investors in history.

2. Oprah Winfrey

The former host of the Oprah Winfrey Show, CEO of Harpo Productions, CEO of the Oprah Winfrey Network, noted philanthropist and currently North America’s only black billionaire has a mentor. Her mentor is Maya Angelou, the author and poet.

3. Sir Richard Branson

The founder of the Virgin Group that has now grown to over 400 companies, one of the UK’s richest citizens, humanitarian and philanthropist had a mentor. His mentor was the late Sir Freddie Laker, CEO of Laker Airways.

4. Mark Zuckerberg

The co-founder of Facebook, the largest social networking website and current CEO was mentored by Steve Jobs* who advised him to build high-quality teams and maintain a sharp focus on Facebook’s products.

5. Sara Blakely

The founder of Spanx, a multi million dollar underwear garment company and currently the world’s youngest self-made female billionaire has a mentor. Her mentor is Sir Richard Branson. Bill Gates is also advising Sara on philanthropy after she joined the Giving Pledge.

There is a direct correlation between these billionaires having a mentor or having had a mentor in the cases of Sir Richard Branson & Mark Zuckerberg and then going onto achieve amazing levels of success. Even if you don’t aspire to be a billionaire it is very likely that you would benefit from having a mentor. If you don’t have one it is our recommendation that you look for one within your network. You could also try here.

If you like this post you will also like, Mentoring for Young Entrepreneurs : Do you Want a Mentor?

Also, you should read this post, 10 Golden Rules For Entrepreneurs  

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

* Warren Buffett also had a mentor. His mentor was Ben Graham who was an economist.

* Steve Jobs himself had many mentors. More on that here. 

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Negotiation Tactics – Top 5 from Self-made Millionaires

1. Knock out the competition
Steve Jobs was a genius, and his negotiation strategy is probably the most unbelievable of them all. His tactic was to come up with offers that no other competitor could render. That’s exactly what happened when he wanted Lala (the future iTunes). Nokia offered $11 million for the startup, so Jobs took a piece of paper, gave it to the CEO, and the deal was closed. The amount was $80 million.

2. Play mind games
When Donald Trump chooses to take someone’s business, he arms himself with a couple of really good tricks prior to entering a negotiation. He knows all about playing mind games, so he spends hours chatting in the friendliest way possible. His counterparts will assume he’s just being a nice guy, but his goal is to find a weak spot and have the upper hand.

3. Leaving investors and lawyers at the door
Facebook CEO and multi-millionaire Mark Zuckerberg likes to acquire a start-up without consulting with his advisors. In 2012, Facebook agreed to a deal with Instagram worth $1 billion. He didn’t want to consult with his lawyers, and he closed the deal while eating ice cream with Kevin Systrom, CEO of Instagram. The deal was signed in a day and nobody knew anything about it.

4. If there’s no cooperation, end the whole thing
The moment Dick Costolo became Twitter’s CEO he had to deal with a dysfunctional board of directors, among numerous other things. Rather than accept unprofessional people on his team, he leveraged his power and fired everyone. He managed to demonstrate that Twitter was his company, and that the people who can’t play by his rules should go home.

5. Don’t forget that you have something they don’t
Jeremy Stoppelman, CEO and founder of Yelp, managed to stay very calm when Yahoo and Google mentioned they want to buy his review business. He told Fast Company that the negotiation didn’t live up to his expectations, and that both Yahoo and Google only wanted to know the worth of his company. So he turned them down.

Negotiations are challenging even for the richest people on the planet. However, they’re done differently as money is not the only incentive a seller wants from a buyer. Their negotiation tactics are all about maintaining their names on the floating line.

Need help with your negotiation strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation. We are a leading Marketing Agency in London.

We hope you have found this information inspirational.This guest post was written by Jason Philips of The Gap Partnership .

Best regards,

Marketing Fundamentals Team

The post How do you negotiate like a self-made millionaire? 5 examples – Guest post appeared first on Marketing Fundamentals.

Female Billionaires

CHU LAM YIU – Hong Kong

NET WORTH: $2.6BN (£1.6BN)

Mrs Chu was born and raised in Sichuan and studied as a college student in Beijing and while there she became interested in flavours and fragrances. Rather than follow the traditional route of good job and benefits she became interested in business and trade straight away and followed her passion to found her flavourings and fragrance business aged 27. Since renamed Huabao International Holdings, the company makes tobacco flavourings for China’s top cigarette makers. It also produces fragrances and food flavourings for use in detergents, beverages, dairy products and cosmetics. Chu Lam Yiu was the world’s youngest female entrepreneur who became a self made  billionaire until Sarah Blakely came along.

Lesson – Find your true passions and follow your own path.

CHEN LIHUA

NET WORTH: $4BN (£2.5BN)

Chen was born in 1941 in the Summer Palace of Beijing, China. She is a descendant of a noble Manchu family of the Yellow Banner Clan but at the time of her birth, the Manchu imperial family had collapsed and her family was very poor. Poverty forced Chan to leave high school and started her own furniture repair business. In the early 1980s, Chan moved to Hong Kong and continue her business of buying and re-selling furniture. Her business in Hong Kong was successful enough that she accumulated enough money to buy 12 villas and she pivoted into property. In the 1990s this  founded Fuwah International and now has diversified her business interests .Today this female entrepreneur holds much elevated position in the list of successful women in business.

Lesson – Your economic circumstances are temporary – do not allow your dreams or vision to be limited

ROSALIA MERA

NET WORTH: $3.5BN (£2.2BN)

Now 69 Rosalia Mera dropped out of school at 11 to work as a seamstress and opened her first store in 1975 under the Zara brand name with her former husband Amanacio Ortega. In 1985 she founded Inditex, the parent company of Zara retail stores. Since that time the company has acquired and created a number of subsidiaries worldwide and employs close to 100,000 staff across its stores. Today this female entrepreneur is known as ‘The Richest Woman in Spain’ for good reason.

Lesson – You do not need to reach a certain age before pursuing your dreams

SARA BLAKELY

NET WORTH: $1.BN (£0.73BN)

Now 42 Sara Blakely is an American businesswoman and founder of Spanx, a multi-million dollar undergarment company. This female entrepreneur is the world’s youngest self-made billionaire. Sara Blakely’s business empire began when she started to solve a problem for herself – getting ready to go to a party she couldn’t find the right undergarment to wear under white pants. She quickly customised a pair of pantyhose for the party and focused on a more permanent solution for her business. Spanx revenues for 2011 were estimated at just under $250 million, according to independent research by Forbes Magazine.

Lesson – ‘Believe in your idea 100%, don’t let anyone stop you! Not being afraid to fail is a key part of the success of Spanx.’ – Sara Blakely

OPRAH WINFREY

NET WORTH: $2.7BN (£1.7BN)

Now 57, Oprah was born to a single teenage mother and grew up on grandmother’s farm in Mississippi and was subjected to child abuse. Easily the most recognisable name on this list Oprah is one of the richest self-made women in the world and one of the most influential too. Crucially she created her own production company to create her eponymously titled show. She gave considerable donations to the Barack Obama presidential campaign of 2008 and is also a noted philanthropist. Her $2.7bn (£1.7bn) wealth saw her become the world’s first ever black female entrepreneur to became billionaire, and the only black billionaire between 2004 – 2006.

Lesson – Own everything that you do.

We cannot promise to make all women female billionaires but we can help you realise your business dreams so give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you find this information useful.

Mike Pitt
Founder, Marketing Fundamentals Ltd

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* China in particular has a high concentration of female self-made billionaires.
Sources – Various Forbes Rich lists, Wikipedia and corporate websites

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