Mentoring Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/mentoring/ B2B Content Marketing Agency London Sat, 24 Jun 2023 11:57:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 Mentoring Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/mentoring/ 32 32 120255946 How to maintain corporate culture when your team works remotely (WFH) https://www.marketingfundamentals.com/how-to-maintain-corporate-culture-when-your-team-works-remotely-wfh/ Fri, 23 Jun 2023 11:54:18 +0000 https://www.marketingfundamentals.com/?p=19552 Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely: Maintaining Corporate Culture Clearly define your company’s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company’s mission and […]

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Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely:

Maintaining Corporate Culture

  1. Clearly define your company’s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company’s mission and purpose to foster a sense of belonging and direction.
  2. Establish regular communication channels: Encourage open and frequent communication among team members. Utilise tools like video conferencing, chat platforms, and project management software to facilitate collaboration and maintain a sense of connection.
  3. Encourage virtual social interactions: Foster opportunities for team members to engage in non-work-related conversations and build relationships. Consider virtual coffee breaks, team-building activities, or virtual happy hours to recreate the social interactions that would typically occur in an office environment.
  4. Lead by example: Demonstrate the desired corporate culture through your own actions and behaviours. Be transparent, approachable, and supportive. Encourage a positive work-life balance by respecting boundaries and promoting well-being.
  5. Establish team rituals and traditions: Create virtual rituals that strengthen team bonds. This could include weekly team meetings, virtual celebrations for achievements or milestones, or virtual recognition programs to acknowledge outstanding performance.
  6. Provide opportunities for professional development: Offer remote training, workshops, or webinars to help employees grow professionally. Encourage learning and skill development to foster a culture of continuous improvement.
  7. Foster collaboration and teamwork: Encourage cross-functional collaboration and provide opportunities for team members to work together on projects. Utilise collaborative tools and platforms to facilitate teamwork and ensure everyone feels included and valued.
  8. Recognise and reward achievements: Acknowledge and celebrate individual and team accomplishments. Implement a recognition program or use virtual platforms to publicly appreciate and reward employees for their hard work and contributions.
  9. Seek feedback and act on it: Regularly gather feedback from your remote team members to understand their challenges, needs, and suggestions. Act on the feedback received and communicate how it is being addressed, demonstrating that their opinions are valued.
  10. Create a sense of belonging: Take steps to create a virtual work environment where every team member feels included and valued. Encourage diversity and inclusivity by promoting equal opportunities, fostering respectful communication, and providing support to team members when needed.

Remember that maintaining corporate culture in a remote setting requires ongoing effort and adaptability. Regularly assess the effectiveness of your strategies and make adjustments as needed to ensure your team remains connected and aligned with your company’s values and goals.

Take Action

Do you agree with me? What steps have you taken to maintain corporate culture with remote workers? Let me know your thoughts below.

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]]> 19552 A Course that teaches you how to create a Course https://www.marketingfundamentals.com/a-course-that-teaches-you-how-to-create-a-course/ Thu, 29 Apr 2021 14:08:04 +0000 https://www.marketingfundamentals.com/?p=18869 This video is called, A Course that teaches you how to create a Course (Recommendation ) By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. […]

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This video is called, A Course that teaches you how to create a Course (Recommendation ) By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, A Course that teaches you how to create a Course (Recommendation )

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who want to create online courses.

How to Make a Course

One question that I am asked on a regular basis is which course will teach me how to make a course? It is very understandable that coaches and consultants want to be able to create successful online courses. An online course can become an additional revenue stream and reduce the dependence on one-to one client work or in person consultations. Online education is a growing sector and the current global pandemic has increased the pace of that growth. According to a research report produced by Facts and Factors in December 2020, the Global E-learning Market will reach $374.3 Billion USD by 2026.

There are lots of self styled  ‘experts’ or gurs in the business course marketplace selling highly priced courses teaching others how to create courses. In this video, I review When you have studied this course you will be well equipped to create your own course and launch it into the marketplace.

Take Action

Are you going to take the course that I recommend? Are you thinking about creating online courses? Let me know in the comments section below. Also, let me know if you would like my help.

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How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

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LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

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]]> 18869 How to Make Video With Your Mobile Ft Judie Russell https://www.marketingfundamentals.com/how-to-make-video-with-your-mobile-ft-judie-russell/ Thu, 08 Oct 2020 10:28:49 +0000 https://www.marketingfundamentals.com/?p=18495  This video is called, How to Make Video With Your Mobile Ft Judie Russell By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In […]

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This video is called, How to Make Video With Your Mobile Ft Judie Russell By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make Video With Your Mobile Ft Judie Russell.

This video will be of interest to  business owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use video content to promote their businesses.

Video Marketing

Video marketing is becoming an esssential requirement for B2B businesses all around the world, there is now a great opportunity for you to  take action to ensure that you or a team member have the necessary skills to create video marketing for your business. Due to the health related events of this year the consumption of online video content has reached new heights. If you want to move your business forward, you need to create video content.

In this video, I interview Judie Russell, the founder of Vidacademy.  Judie shares practical tips for creating professional video using only your mobile phone. If you are planning to make more use of video in your marketing activities you should definitely listen to the interview in its entirety.

Take Action

What plans do you make more use of video in your marketing activties? Have you created native video for Social Media platforms including LinkedIn? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

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LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

 

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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This is video number 394 and blog post number 579

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]]> 18495 B2B: Can You Use AngelList For Business Development? https://www.marketingfundamentals.com/b2b-can-you-use-angellist-for-business-development/ Thu, 04 May 2017 11:31:48 +0000 https://www.marketingfundamentals.com/?p=15201 When I first heard of AngelList a few years ago I  understood it to be online platform that matched Tech startups with Angel investors. As a concept this was interesting although it was not directly relevant to me as a founder of a services based business. I had not yet reached the position where I could operate as an Angel investor […]

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]]> When I first heard of AngelList a few years ago I  understood it to be online platform that matched Tech startups with Angel investors. As a concept this was interesting although it was not directly relevant to me as a founder of a services based business. I had not yet reached the position where I could operate as an Angel investor and I was not running a tech startup. Recently I had another look and discovered that AngelList had broadened its capabilities. It now helps companies find business expertise and new contacts. This means it is possible to use AngelList for business development. When I realised this I created a profile and requested some connections. AngelList has the potential to become another source of leads and sales. Well funded startups often need specialist resource to help them deliver on their vision.

AngelList for Business Development

AngelList can be used for business development and here is how. There is now a broader range of activities included on the platform.  Now you could be looking for a job at a startup, intent on networking or advising or offering your services. You can see some of the options in the picture below.

AngelList Options

The options that I have selected are offering my services and meeting people. Clearly there is an opportunity to build a network on AngelList and the platform offers the Social Media integrations that you would expect including LinkedIn, Twitter and Facebook. It is a very easy process to transfer contacts from your Social Media networks into AngelList.  Over the coming months I will track any leads generated from AngelList and my activities that led to those leads. I will share my findings in a future video on my YouTube channel. I would be happy to welcome you into my AngelList network. You can connect with me here.

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This is blog post post number 403.

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]]> 15201 Mentoring for Young Entrepreneurs : Do you Want a Mentor? https://www.marketingfundamentals.com/mentoring-for-young-entrepreneurs/ Thu, 26 May 2016 10:26:08 +0000 https://www.marketingfundamentals.com/?p=14344 Image credit: startups.co.uk Recently I have received 3 requests from young business owners asking if I would be their mentor.  As a consequence I have decided to devote some time to mentoring for young entrepreneurs. This will be in addition to  the work that I do for our clients.  This new mentoring programme will see me mentor no more than […]

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Recently I have received 3 requests from young business owners asking if I would be their mentor.  As a consequence I have decided to devote some time to mentoring for young entrepreneurs. This will be in addition to  the work that I do for our clients.  This new mentoring programme will see me mentor no more than five young business owners for a period of 12 months. I have been a Start Up Loans mentor since 2013 but this new mentoring programme will be different because unfortunately I cannot mentor five people for free. There is a cost attached to this programme. To find out more about mentoring, Read this post  Mentoring is only for startups, right? Wrong! – 5 billionaires who have mentors 

Mentoring for Young Entrepreneurs

What will be Included in the Programme? 

  • Monthly face to face meeting or Skype call
  • Unlimited phone calls
  • Unlimited emails

Who Will Benefit Most From the Programme? 

  • Young business owners / entrepreneurs who are running a business now.

How Long is the Programme?

The minimum term is 6 months but 12 months is recommended. During the mentoring sessions I will give you guidance and offer you practical advice to benefit your business. You will be expected to follow up and take action, of course. Before we get started we can have an introductory conversation to assess whether we are a good match for each other.

If you are interested in becoming one of my mentees, please connect with me on LinkedIn and send me a message or email me.

I look forward to hearing from you.

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We can help you create and execute a successful local Content Marketing Strategy for your business, feel free to give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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This is blog post number 352.

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]]> 14344 Awaken the Giant Within – Book Review by Mike Pitt https://www.marketingfundamentals.com/awaken-the-giant-within-book-review-by-mike-pitt/ Thu, 07 Jan 2016 21:00:51 +0000 https://www.marketingfundamentals.com/?p=14017 Subscribe to our Youtube channel: http://bit.ly/1BuKsoM This is video No. 137 and blog post 331. Awaken the Giant Within – Book Review By Mike Pitt. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In this video Mike gives his opinion of Awaken the Giant Within By Tony Robbins and recommends that you should read it and explains why. The link […]

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Subscribe to our Youtube channel: http://bit.ly/1BuKsoM This is video No. 137 and blog post 331. Awaken the Giant Within – Book Review By Mike Pitt. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In this video Mike gives his opinion of Awaken the Giant Within By Tony Robbins and recommends that you should read it and explains why. The link below will take you to Tony Robbins’ sales page for the book.

http://www.amazon.co.uk/Awaken-The-Giant-Within-Immediate/dp/0743409388

Other Book Reviews

If you like this book review you may also like the following two videos too.

How to Win Friends and Influence People by Dale Carnegie – Book Review by Mike Pitt

Good to Great by Jim Collins – Book Review. Review by Mike Pitt

 

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Mike

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]]> 14017 Udemy London – Instructors Meet Up https://www.marketingfundamentals.com/udemy-london-instructors-meet-up/ Fri, 27 Mar 2015 09:02:02 +0000 https://www.marketingfundamentals.com/?p=12638 Udemy London – Instructors Meet Up (Video) By Mike Pitt. Since 2013 I have been a Udemy Instructor and I currently have the following courses available on the platform. How to TurboCharge Your Business with a Blog Twitter: TurboCharge Your Twitter Presence On March 18th 2015 I hosted the inaugural Udemy London – Instructors Meet Up at The Crown and […]

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]]> Udemy London – Instructors Meet Up (Video) By Mike Pitt.

Since 2013 I have been a Udemy Instructor and I currently have the following courses available on the platform.

How to TurboCharge Your Business with a Blog
Twitter: TurboCharge Your Twitter Presence

On March 18th 2015 I hosted the inaugural Udemy London – Instructors Meet Up at The Crown and Anchor in London’s Covent Garden. The event was attended by Fawzy Mawy, Adrienne Marks, Victoria Olubi, Bridget Hunt, Barry Mapp and Mike Pitt. To find out more about Udemy visit Udemy.

For more marketing and business advice email us via mail@marketingfundamentals.com / or give us a call on 0845 2264 247 during normal work hours 9 am.- 5.30pm GMT. Monday to Friday. Also check out our informational products. Links are on our YouTube About page.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

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Marketing Fundamentals Team

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]]> 12638 Marketing Surgery – What is your biggest problem now? https://www.marketingfundamentals.com/marketing-surgery-what-is-your-biggest-problem-now/ Thu, 20 Mar 2014 08:45:49 +0000 https://www.marketingfundamentals.com/?p=4612 Marketing Fundamentals Ltd is a commercial organisation that creates Content Marketing to promote our clients. We also hold workshops to train business owners to create their own Content and run one on one coaching sessions. From the outset one of our stated aims has also been to help the new up and coming business owners or those struggling along the […]

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]]> Marketing Fundamentals Ltd is a commercial organisation that creates Content Marketing to promote our clients. We also hold workshops to train business owners to create their own Content and run one on one coaching sessions. From the outset one of our stated aims has also been to help the new up and coming business owners or those struggling along the way. We want to deliver value to everyone not just our clients. This is why we have such an extensive Content Library in the form of blog posts and a high number of videos on our YouTube channel. Today, we want to hear what your biggest marketing problem is now.

Send us your current biggest marketing problem via mail@marketingfundamentals.com and we will give you some advice. You can also leave your problem in the comments section below.

We receive a lot of requests for ‘advice meetings’ each week and cannot accept them. This is our way of giving you the opportunity to ask for our help. This offer of advice is open for one week from today – that is until the 27th March 2014.

We hope you have found this information useful and look forward to hearing from you.

Best regards,

Marketing Fundamentals Team

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]]> 4612 Mentoring is only for startups, right? Wrong! – 5 billionaires who have mentors https://www.marketingfundamentals.com/top-billionaires-with-mentors/ https://www.marketingfundamentals.com/top-billionaires-with-mentors/#comments Tue, 04 Mar 2014 07:58:29 +0000 https://www.marketingfundamentals.com/?p=4569 Image credit: https://blogs.wsj.com This post may contain affiliate links please read our disclosure for more info. If your objective is to grow your business or just to improve the way that your business functions, you should find yourself a mentor. Mentoring offers business owners the chance to learn from seasoned business owners or entrepreneurs on a regular basis. There is a popular misconception […]

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This post may contain affiliate links please read our disclosure for more info.

If your objective is to grow your business or just to improve the way that your business functions, you should find yourself a mentor. Mentoring offers business owners the chance to learn from seasoned business owners or entrepreneurs on a regular basis. There is a popular misconception that mentors are only for young, inexperienced business people or startups. It is no coincidence that most top billionaires with high performing businesses have mentors. I have listed below 5 very successful people who currently have or have had mentors.

Top Billionaires with Mentors

1. Bill Gates

The co- founder and former CEO of Microsoft, the world’s largest personal computer software company has Warren Buffett as his mentor. Warren Buffet* is one of most successful stock market investors in history.

2. Oprah Winfrey

The former host of the Oprah Winfrey Show, CEO of Harpo Productions, CEO of the Oprah Winfrey Network, noted philanthropist and currently North America’s only black billionaire has a mentor. Her mentor is Maya Angelou, the author and poet.

3. Sir Richard Branson

The founder of the Virgin Group that has now grown to over 400 companies, one of the UK’s richest citizens, humanitarian and philanthropist had a mentor. His mentor was the late Sir Freddie Laker, CEO of Laker Airways.

4. Mark Zuckerberg

The co-founder of Facebook, the largest social networking website and current CEO was mentored by Steve Jobs* who advised him to build high-quality teams and maintain a sharp focus on Facebook’s products.

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5. Sara Blakely

The founder of Spanx, a multi million dollar underwear garment company and currently the world’s youngest self-made female billionaire has a mentor. Her mentor is Sir Richard Branson. Bill Gates is also advising Sara on philanthropy after she joined the Giving Pledge.

There is a direct correlation between these billionaires having a mentor or having had a mentor in the cases of Sir Richard Branson & Mark Zuckerberg and then going onto achieve amazing levels of success. Even if you don’t aspire to be a billionaire it is very likely that you would benefit from having a mentor. If you don’t have one it is our recommendation that you look for one within your network. You could also try here.

If you like this post you will also like, Mentoring for Young Entrepreneurs : Do you Want a Mentor?

Also, you should read this post, 10 Golden Rules For Entrepreneurs  

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

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Marketing Fundamentals Team

* Warren Buffett also had a mentor. His mentor was Ben Graham who was an economist.

* Steve Jobs himself had many mentors. More on that here. 

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]]> https://www.marketingfundamentals.com/top-billionaires-with-mentors/feed/ 3 4569 Entrepreneurs – Would you like to ‘give back’ with Working Knowledge? https://www.marketingfundamentals.com/entrepreneurs-would-you-like-to-give-back-with-working-knowledge/ Fri, 16 Nov 2012 17:42:28 +0000 https://www.marketingfundamentals.com/?p=3022 This week as part of Global Entrepreneurship Week and at the request of an organisation called Working Knowledge I was fortunate enough to spend a day in the company of students at Hackney College. During the day students were tasked with developing a business idea completely from scratch, consulting with industry experts and then the day culminated in ‘Dragons Den’ […]

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]]> This week as part of Global Entrepreneurship Week and at the request of an organisation called Working Knowledge I was fortunate enough to spend a day in the company of students at Hackney College. During the day students were tasked with developing a business idea completely from scratch, consulting with industry experts and then the day culminated in ‘Dragons Den’ style presentations to the industry experts and the award of prizes to the winners.

It was a great experience for both experts and students – personally I was very impressed by their enthusiasm and also by how much their concepts and grasp of business fundamentals improved during the day.

If you have read any of my posts prior to this one you will know that I am a man of action so while I am happy to tell you about my experience inspiring students I would be much happier if you were to take action and make contact with Working Knowledge because there is likely to be a similar event in your area that you can get involved in. Here’s your quick ‘get involved’ action plan:

1. Visit the Working Knowledge website

2, Find the closest participating educational institution to you.

3. Contact Working Knowledge via their website and express an interest in volunteering a day of your time as business expert – you’ll be glad that you did.

We hope you find this information inspirational and that you contact Working Knowledge and register as a business expert.

Best regards,

Mike Pitt
Founder & CEO – Marketing Fundamentals Ltd

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