topical marketing Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/topical-marketing/ B2B Content Marketing Agency London Thu, 16 May 2024 10:56:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 topical marketing Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/topical-marketing/ 32 32 120255946 Are Chatbots now Essential for B2B Marketing? https://www.marketingfundamentals.com/are-chatbots-now-essential-for-b2b-marketing/ Thu, 16 May 2024 10:52:24 +0000 https://www.marketingfundamentals.com/?p=19612 It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B […]

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It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B marketing.

Chatbots for B2B Marketing

Here’s why they’re considered essential:

  1. 24/7 Availability: Chatbots provide round-the-clock availability, ensuring that potential clients can get information and assistance whenever they need it, regardless of time zones or business hours.
  2. Instant Response: Customers expect quick responses, and chatbots deliver just that. They can instantly answer common queries, provide product information, or direct users to relevant resources.
  3. Lead Generation: Chatbots can be programmed to qualify leads by asking relevant questions and gathering contact information. This helps in identifying potential customers and nurturing them through the sales funnel.
  4. Personalisation: Advanced chatbots can offer personalised recommendations based on user preferences and browsing history. This personalised approach increases engagement and improves the overall customer experience.
  5. Cost-Effective: Chatbots are often more cost-effective than maintaining large customer support teams. They can handle numerous inquiries simultaneously, reducing the need for human intervention in routine tasks.
  6. Data Collection and Analysis: Chatbots collect valuable data on customer interactions, which can be analyzed to understand user behaviour, preferences, and pain points. This data can then be used to optimise marketing strategies and improve products or services.
  7. Scalability: As businesses grow, managing customer inquiries becomes increasingly challenging. Chatbots can scale with the business, handling a growing number of inquiries without a proportional increase in costs.
  8. Improving Customer Experience: By providing instant, personalised responses, chatbots enhance the overall customer experience. They can guide customers through the buying process, offer troubleshooting assistance, and provide support after the sale.

However, while chatbots offer many benefits, they shouldn’t replace human interaction entirely. Human touch is still essential for handling complex inquiries, building relationships, and providing empathy. The best approach is often a combination of chatbots for efficiency and humans for personalised assistance when needed.

Take Action

Have this give you food for thought?  Are you now shifting your focus towards deploying a Chatbot on your website? At Marketing Fundamentals Ltd we are planning to deploy a site wide Chatbot in the near future. Share your thoughts in the comments below. Also, let me know if you would like my help with anything else.

If you’ve liked this post you will also like the following posts:

Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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]]> 19612 Is Artificial Intelligence Already out of Control? https://www.marketingfundamentals.com/is-artificial-intelligence-already-out-of-control/ Wed, 08 Nov 2023 09:31:46 +0000 https://www.marketingfundamentals.com/?p=19575 Artificial Intelligence What is Artificial Intelligence? Artificial Intelligence can be defined as the simulation of human intelligence processes by machines. In many Western societies Artificial Intelligence (AI) is ubiquitous, AI suggests videos for you to watch on YouTube and may respond to your online customer service enquiries as a ChatBot. Significantly the scope of AI is much wider than marketing […]

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]]> Artificial Intelligence
What is Artificial Intelligence? Artificial Intelligence can be defined as the simulation of human intelligence processes by machines. In many Western societies Artificial Intelligence (AI) is ubiquitous, AI suggests videos for you to watch on YouTube and may respond to your online customer service enquiries as a ChatBot. Significantly the scope of AI is much wider than marketing and business scenarios.
The inherent dangers of AI are clear for most to comprehend, the primary one being what if AI starts to think for itself and decides to take over? This has been the premise for many science fiction movies including I Robot and the Terminator films.
Have we reached this stage already? Is AI already out of control?

Is Artificial Intelligence Out of Control?

We should next define what ‘ out of control’ means in this context. For AI this would mean that AI had become  self-aware or had gained the ability to act independently of human programming and control. In my opinion, we have not reached this stage yet. However, there are ongoing discussions and concerns about the ethical, societal, and safety implications of AI development, deployment, and potential misuse. Here are some key points to consider:

  1. Narrow AI vs. General AI: Most AI systems in use today are narrow or weak AI, which means they are designed for specific tasks and do not possess general intelligence or autonomy. General AI, sometimes referred to as artificial general intelligence (AGI), is a more advanced form of AI that is capable of human-like reasoning across a wide range of tasks. AGI, if and when it is developed, could raise concerns about control and ethics.
  2. Ethical Concerns: There are concerns about AI systems being used in ways that could infringe on privacy, reinforce biases, or cause harm. Efforts are being made to develop ethical guidelines and regulations for AI.
  3. Safety Measures: Researchers and organisations are actively working on designing and implementing safety mechanisms for AI systems to ensure they operate within predefined boundaries. This includes research on AI alignment and value alignment to ensure that AI systems behave in ways that align with human values.
  4. Autonomous Systems: There are discussions about AI in autonomous systems, such as self-driving cars and military applications. Concerns about safety and accountability in these contexts were being addressed.
  5. Regulation and Governance: Governments and international organisations are starting to develop regulations and guidelines for AI technology. The aim is to ensure responsible and safe development and use of AI.

AI development and its impact on society are ongoing, and it’s important for researchers, policymakers, and the public to remain informed and engaged in discussions about its future and control.

Take Action

Are you concerned about how fast AI is advancing? Visit Artificial Intelligence Newsto stay up to date with AI developments.  Also feel free to let me know your thoughts below.  Also, let me know if you would like my help with anything else.

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Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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]]> 19575 $8 Twitter verification: Is it worth it? https://www.marketingfundamentals.com/8-twitter-verification-is-it-worth-it/ Thu, 17 Nov 2022 10:38:11 +0000 https://www.marketingfundamentals.com/?p=19503 This video is called, $8 Twitter verification: Is it worth it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt […]

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This video is called, $8 Twitter verification: Is it worth it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, $8 Twitter verification: Is it worth it?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Instagram for marketing their business.

Twitter Verification

In this video, Mike Pitt discusses, $8 Twitter verification: Is it worth it?

It will not have escaped your attention that Elon Musk, the richest man in the world, has now purchased Twitter for $44 billion dollars. One of the forthcoming changes he has announced is an $8 per month charge for Twitter verification. Previously there was a slow process of individual application and assessment for Twitter verification. Only selected accounts, usually famous people or organisations were ever verified. Now the Twitter verification process and verification tick is open to all who are willing to pay the monthly fee.

In this video, Mike Pitt discusses this new change and whether it is worth it.  After you’ve watched the video, let me know your views in the comments section below.

Take Action

Are you going to apply for Twitter verification? Let me know below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

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Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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]]> 19503 Have LinkedIn Stories Been a Success? https://www.marketingfundamentals.com/have-linkedin-stories-been-a-success/ Thu, 06 Jan 2022 09:50:14 +0000 https://www.marketingfundamentals.com/?p=19234 This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt discusses, […]

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This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Stories

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success? In September 2020 LinkedIn rolled out a new feature called LinkedIn Stories. LinkedIn Stories was a straightforward copy of the Instagram stories feature. When the development of the new feature was first muted in March 2020 I speculated that the Stories feature would not be widely used in the B2B community. In this video, Mike Pitt reviews the reception to and take up of the LinkedIn Stories feature eleven months after its release. I also discuss the results of a poll I conducted on LinkedIn about the topic.*

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

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LinkedIn: Advice For B2B Businesses – Playlist

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On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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* LinkedIn Stories were discontinued/ abandoned by LinkedIn in September 2021.

This is video number 502 and blog post number 635

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]]> 19234 I Started a TikTok Account. This is Why. https://www.marketingfundamentals.com/i-started-a-tiktok-account-this-is-why/ Thu, 20 May 2021 11:51:22 +0000 https://www.marketingfundamentals.com/?p=18925  This video is called, I Started a TikTok Account. This is Why. By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, […]

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This video is called, I Started a TikTok Account. This is Why. By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, I Started a TikTok Account. This is Why.

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

TikTok Account

TikTok is a Social Media app based on short videos of either 15 seconds or 60 seconds duration, it was initially launched in China as Douyin in 2016. TikTok went global in August 2018 when TikTok was merged with another app called Musical.ly. TikTok is now used in 155 countries worldwide, has 800 million monthly active users and  and its users post in 75 different languages. The mobile app is available in the App Store, the Google Play Store and there is also a desktop version.

In this video, I explain why I created a TikTok account. My idea was to have a different content focus on TikTok. I planned for my TikTok videos to relate to the make money online niche, similar to the content I have in the Learnmoney.io playlist on YouTube. You can have a look at my TikToks here.

Take Action

Are you going experiment with content on TikTok? Have you already got a TikTok account?  Let me know in the comments section below. Also, let me know if you would like my help.

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If you’ve liked this post you will also like the following posts:

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How to Increase LinkedIn Company Page Followers

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Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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This is video number 443 and blog post number 606

 

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]]> 18925 What will Change on Telegram in 2021? https://www.marketingfundamentals.com/what-will-change-on-telegram-in-2021/ Thu, 25 Mar 2021 08:10:17 +0000 https://www.marketingfundamentals.com/?p=18654  This video is called, What will Change on Telegram in 2021? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike […]

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This video is called, What will Change on Telegram in 2021? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What will Change on Telegram in 2021?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to conduct business.

 Telegram in 2021

In this video, Mike Pitt discusses What will Change on Telegram in 2021? If you have not seen my earlier videos about the Telegram messaging app. Please watch those first, here are quick links to them. How to Use Telegram For New Business – (Part 1)  and  How to Use Telegram for New Business – Part 2 In my latest video, I discuss the planned changes to Telegram for 2021 and make reference to my primary source for information, updates posted by the app’s founders on their channel within the app. If that sounds a little confusing to you, watch the video and all will become clear. The changes to WhatsApp’s terms and conditions has sent many people over to Telegram resulting in Telegram gaining over 100 million new users in January 2021.

 

Take Action

Will you explore Telegram more now? Will you start to use it for business communications? Let me know in the comments section below. Also, let me know if you would like my help.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

TubeBuddy

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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This is video number 427 and blog post number 599

 

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]]> 18654 Vine versus Instagram Video – Which should you use and why? Guest post https://www.marketingfundamentals.com/vine-versus-instagram/ https://www.marketingfundamentals.com/vine-versus-instagram/#comments Tue, 11 Mar 2014 07:42:42 +0000 https://www.marketingfundamentals.com/?p=4575 More and more companies are taking advantage of the advertising opportunities offered by online video platforms. Vine and Instagram are two of the most popular and each has its pros and cons, which we will examine in the following short guide. Vine vs Instagram 1. Longevity Whilst this is admittedly a minor issue as far as Internet technology is concerned […]

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]]> More and more companies are taking advantage of the advertising opportunities offered by online video platforms. Vine and Instagram are two of the most popular and each has its pros and cons, which we will examine in the following short guide.

Vine vs Instagram

1. Longevity

Whilst this is admittedly a minor issue as far as Internet technology is concerned and is less important than user numbers, it does have some relevance to potential advertisers. Vine, launched on January 24th 2013 has the edge here. Although Instagram has been around since October 2010, it has only been possible to post videos on the platform since June 20th 2013. This means that Vine users are more familiar with the format and may therefore be more receptive to short creative marketing videos.

2. User numbers

Instagram is the clear winner in this category, with over 150 million active users although most of these users were acquired before video was introduced and owe more to its origins as a photo sharing platform. Vine has 40 million users.

3. Activity

Things begin to look a little worse for Vine in this category. Whilst you would naturally expect more active users to translate into more activity, it is not a linear function as far as tweets are concerned. Instagram has a 6 to 1 lead over Vine in terms of tweets, compared to a user number ratio of roughly 3.75. However, these figures do not tell the whole story as outlined in the next section.

4. Functionality

Vine videos are more visible in the Twitter community owing to the fact that they are previewed in the iPhone and Android Twitter apps. This means that all users need to do to view the content is to tap on the Vine video preview in Twitter. Whilst Instagram content can be tweeted, the lack of a visual preview means that it has less immediate impact.

5. Format

Vine videos are limited to 6 seconds whereas Instagram ones can be up to 15 seconds in length. There is no clear winner in this category but the different lengths mean that one platform may be more suitable than the other for different marketing techniques. If, for example, you wish to create a more conventional advertisement for distribution online, Instagram’s longer format will probably be the best choice. On the other hand, the 6-second format that Vine employs has encouraged advertisers to be more creative and there are many excellent examples of how it can be used to great effect.

6. Making a choice

Now you know a little more about what each platform has to offer, you should be in a better position to make an informed decision when planning new online video marketing campaigns. It is important to remember that whichever platform you choose, you need to have a team in place to answer the consumer enquiries that your promotional clip generates.

The following summary may be of some help if you need a quick reference when making a final decision.

Winners

• Longevity – Vine
• User numbers – Instagram
• Activity – Instagram
• Functionality – Vine
• Format – a draw

Whilst I have attempted to remain objective throughout this review, please bear in mind that personal preferences always influence one’s opinions and your experiences with these platforms are unlikely to be identical to mine. In closing, I firmly believe that both are useful weapons to keep in your marketing arsenal.

This guest post was written by Juliet Martin who is an Instagram user by preference. She also writes on behalf of Regus, a global provider of flexible office spaces and business solutions.

Do you want to incorporate Vine or Instagram into your Content Marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. You may also like this, Is it time to Vine?  and Which Brands are Winning on Vine? – 5 Brands that ‘Do it For The Vine’

Best regards,

Marketing Fundamentals Team

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]]> https://www.marketingfundamentals.com/vine-versus-instagram/feed/ 3 4575 Business owners – Is it time to Vine? https://www.marketingfundamentals.com/business-owners-is-it-time-to-vine/ Thu, 21 Nov 2013 16:38:58 +0000 https://www.marketingfundamentals.com/?p=4408 Mike Pitt, Founder & CEO of Marketing Fundamentals Ltd discusses Vine and how business owners can make use of it to promote their businesses. Is it Time to Vine?  To arrange a meeting email us at mail@marketingfundamentals.com or give us a call on +44 (0) 845 2264 247

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]]> Mike Pitt, Founder & CEO of Marketing Fundamentals Ltd discusses Vine and how business owners can make use of it to promote their businesses. Is it Time to Vine?  To arrange a meeting email us at mail@marketingfundamentals.com or give us a call on +44 (0) 845 2264 247

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]]> 4408 What can entrepreneurs learn from the sale of Gareth Bale? https://www.marketingfundamentals.com/what-can-entrepreneurs-learn-from-the-sale-of-gareth-bale/ Mon, 02 Sep 2013 18:49:46 +0000 https://www.marketingfundamentals.com/?p=4127 In the week that a fairly unassuming Welshman became the world’s most expensive footballer there are some clear lessons for entrepreneurs and business owners from the sales process. 1. Find your niche Not every club in the football world could afford to be in the market for Gareth Bale – similarly you should find the most appropriate niche for your […]

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]]> In the week that a fairly unassuming Welshman became the world’s most expensive footballer there are some clear lessons for entrepreneurs and business owners from the sales process.

1. Find your niche

Not every club in the football world could afford to be in the market for Gareth Bale – similarly you should find the most appropriate niche for your products and services ensuring that it is a profitable one.

2. Communicate effectively with your target audience

Be laser focused on who you are speaking to and communicate effectively with them.

3. Don’t worry about those outside of your target audience

When establishing your business trying to be all things to all people will not be an effective approach nor will concerning yourself with those outside of your target audience.

4. Be sure of your pricing strategy

It seems strange to think of a pricing strategy and value proposition for a footballer but I am sure it played a part. This will also stand you in good stead with your business – ensure that you execution is consistent with both your price and value proposition.

5. Re-invest profits into your business

The Tottenham chairman Daniel Levy has been quick to re-invest profits back into the business and this is a practice that entrepreneurs must replicate if they are to grow sustainable businesses.

There is no guarantee that everything will work out perfectly in business or in Madrid or Tottenham but by following an appropriate strategy and executing well you give yourself a much better chance of success. In the words of Warren Buffett –

“In the business world, the rearview mirror is always clearer that the windshield. ”

Do you need help communicating more effectively with your target audience? We would be happy to help so feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

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]]> 4127 Why is blogging for your business like exercise ? 5 reasons https://www.marketingfundamentals.com/why-blogging-for-your-business-is-important/ https://www.marketingfundamentals.com/why-blogging-for-your-business-is-important/#comments Tue, 02 Jul 2013 11:56:41 +0000 https://www.marketingfundamentals.com/?p=3902 Hello everyone. Don’t shout this out too loud but it looks as if summer time has arrived. Summer is a time when many more people begin to exercise and enjoy more active pursuits. Exercise is very similar to blogging for a number of reasons. Blogging for your Business – 5 Key Reasons 1. Consistency – to get the most out […]

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]]> Hello everyone. Don’t shout this out too loud but it looks as if summer time has arrived. Summer is a time when many more people begin to exercise and enjoy more active pursuits. Exercise is very similar to blogging for a number of reasons.

Blogging for your Business – 5 Key Reasons

1. Consistency – to get the most out of exercise or to improve in a particular sport you must participate on a regular basis – the same is true of blogging. A few well crafted but sporadic blog posts will not be enough to promote your business.

2. Variety – After a few weeks of completing the exact same period of exercise you may find that your performances starts to plateau which is when you should introduce some variety into your exercise routine. This is very similar to blogging – you will need to vary the format of your content – in simple terms mixing it up to remain interesting.

3. Achievements – Once you have started on a regular physical exercise regime it is not long before you create a long list of achievements. Think of a runner establishing new personal bests in terms of time and distance covered. Blogging is the same – our clients are regularly surprised by the amount of business and opportunities that come their way after they have begun to blog regularly.

4. Momentum – Regular exercise generates its own momentum and expectation – this is great for your overall well being and positively impacts other areas of your life. Blogging too generates momentum for your business and attracts leads and prospects to your business and into your sales funnel.

5. Competitors – A person who regularly exercises will literally leave their non exercising competitors behind. The same is true of blogging – If your competitors are not blogging and you are delivering a well written, interesting, multi-faceted blog – you will leave them behind too.

We hope that you have found this information useful and inspirational. If you would like our help planning and implementing your Content Marketing and Social Media activity, give us a call on

+44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers or supporters.

Thanks for reading!

Mike Pitt

Founder, Marketing Fundamentals Ltd

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