Hello everyone. Don’t shout this out too loud but it looks as if summer time has arrived. Summer is a time when many more people begin to exercise and enjoy more active pursuits. Exercise is very similar to blogging for a number of reasons.
Blogging for your Business – 5 Key Reasons
1. Consistency – to get the most out of exercise or to improve in a particular sport you must participate on a regular basis – the same is true of blogging. A few well crafted but sporadic blog posts will not be enough to promote your business.
2. Variety – After a few weeks of completing the exact same period of exercise you may find that your performances starts to plateau which is when you should introduce some variety into your exercise routine. This is very similar to blogging – you will need to vary the format of your content – in simple terms mixing it up to remain interesting.
3. Achievements – Once you have started on a regular physical exercise regime it is not long before you create a long list of achievements. Think of a runner establishing new personal bests in terms of time and distance covered. Blogging is the same – our clients are regularly surprised by the amount of business and opportunities that come their way after they have begun to blog regularly.
4. Momentum – Regular exercise generates its own momentum and expectation – this is great for your overall well being and positively impacts other areas of your life. Blogging too generates momentum for your business and attracts leads and prospects to your business and into your sales funnel.
5. Competitors – A person who regularly exercises will literally leave their non exercising competitors behind. The same is true of blogging – If your competitors are not blogging and you are delivering a well written, interesting, multi-faceted blog – you will leave them behind too.
We hope that you have found this information useful and inspirational. If you would like our help planning and implementing your Content Marketing and Social Media activity, give us a call on
+44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com.
B2B Content Marketing Agency London
Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers or supporters.
Thanks for reading!
Mike Pitt
Founder, Marketing Fundamentals Ltd
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