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A recent graduate asked me the following question, how should I start a Digital Marketing career? I think my answer to her will be helpful to others with a similar ambition so I have chosen to share here.
How to Start a Digital Marketing Career
Digital Marketing is a highly competitive and fast moving sector. Any job application that you make will face stiff competition from many other candidates. You must do your research into the industry and keep updated. In addition, you must do specific research into the company you are applying to. Find out all you can about the company, its history and the individuals you will meet if selected for interview. Successfully completed Internships or work experience placements will boost your credibility in the minds of potential employers but you will still need to do more.
How to Set Yourself Apart
So what did I advise the recent graduate who contacted me? I told her that if you want to stand out against other applicants start a blog or a YouTube channel. To be more specific, start and regularly publish or upload new content to your blog or YouTube channel. This will set you apart. It is relatively easy to establish an online presence using Social Media but most people do not take the additional step of publishing their own unique content on a blog or YouTube channel. When you do this you are demonstrating your desire to work in the industry by taking action rather than by waiting for someone to give you an opportunity.
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