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For every second that passes, almost eight new internet users are added worldwide. If you want to reach this ever expanding demographic, you may think it’s enough to simply make your products available for worldwide shipping. In reality, though, there are numerous steps you’ll need to take if you’re truly interested in reaching a global audience.
Every country around the world has its own unique culture so optimising your content for the country in question is the most important change you can make to deliver effective international SEO. Not only can this be time-consuming, but hiring staff to translate all of your content into the local language can also be expensive, so for many small businesses and startups adding a tool like Google Translate to your site ensures that your website visitors can see your content in their own language. This is a necessary step if you want to reap the benefits of a worldwide customer base. Search engines like Google strive to give their users the most relevant answers to their queries, so make sure to use local currencies, addresses, and phone numbers to help boost your results.
Different parts of the world use their own country code top level domains (ccTLDs). By using a specific ccTLD (such as .co.uk for the UK, .fr for France, or .de for Germany), you immediately set the geo location for your website. Search engines will recognise this, and if the user searching is currently located in France, for instance, priority will be given to sites using the .fr ccTLD. Even if you make sure that the content of your website is localised to target a specific country, if you don’t have the right ccTLD you won’t see all of the benefits.
Social media is now at the forefront of many company’s online marketing campaigns. Positive social signals like retweets and Facebook likes can have a big impact, but in order to take full advantage of social media you’ll need to tailor your digital strategy for each market. Sonico reached over 8m users in Latin America within its first six months, while in Japan there are now over 30m users of the networking service Mixi. In China, Qzone dominates with over 645m accounts. Around 150m of these users update their accounts at least once a month.
The advent of the internet has made it easier to reach a global audience than ever before. If you want to create a viable long-term audience, you’ll have to be prepared to make an extended effort to cater to their needs.
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Thanks for reading.
Marketing Fundamentals Team
This is blog post number 313. This is a sponsored post.Follow us on Social Media