This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Difference will Video Make to your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.

Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.

This is a big mistake in my opinion. In this video, I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 528 and blog post number 651

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This video is called, How to be Consistent with Content Marketing By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to be Consistent with Content Marketing.

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Marketing

In 2021 many companies have now bought into Content Marketing and understand the benefits of a cohesive Content Marketing strategy. The difficulties are not conceptual, they are practical. How to create a new blog post at least every week or how to record, edit and upload a new video every week. To overcome this challenge of maintaining consistency there are a few steps that you can take.

The first of these steps is to schedule in content marketing planning sessions each week or each month with your team if you have one. During these sessions you can plan content and create outlines for each piece of content.  In this video, I discuss what really delivers results for Content Marketing.

Take Action

Are you going to take the necessary steps to be consistent with your Content Marketing?  Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 449 and blog post number 609

The post How to be Consistent with Content Marketing appeared first on Marketing Fundamentals.

This video is called, How Many Leads Will Content Marketing Produce Per Month? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How Many Leads Will Content Marketing Produce Per Month?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

 Content Marketing Leads

In this video, I answer the question that I get asked on a regular basis, how many leads will Content Marketing produce each month? After I give you my number of leads,  I reverse engineer that result and explain what you will need to do to arrive at that number of leads from your Content Marketing activities. If you follow all the steps that I discuss in the video, you should be able to achieve that figure. It will require you to be consistent and to have the resources necessary to create good quality content on an ongoing basis.

Take Action

How many leads are you currently getting from your Content Marketing activities? Is this an area that you need to track more precisely? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 395 and blog post number 576

The post How Many Leads Will Content Marketing Produce Per Month? appeared first on Marketing Fundamentals.

Our Approach

We work with best of breed companies that are exceptional at what they do but unfortunately for them their profile does not match their levels of service or the plaudits they regularly receive from their existing clients. These businesses want to grow their customer base. Our primary objective for these businesses is the building of new long-term relationships for them and our conduit is content. From these relationships will come new leads and sales. We take a qualitative approach to content creation, in most cases it will be the same person writing your corporate blog posts week in and week out. The benefit of this is that we really get to understand your business not just on a superficial level but also the subtleties and nuances.

This means that we are easily able to cross reference earlier posts and to perform efficiently as part of your team. The posts that we write for you deliver value to your audience. We work collaboratively with you and will integrate relevant company news and updates into your Content Calendar. Our Social Media strategies follow a similar qualitative approach, we use the appropriate platforms to boost engagement and generate new leads and sales for your business. We have taken Paul Graham’s words to heart.

‘Do things that don’t scale.’ – Paul Graham, Founder of Y Combinator

I think for this reason we will never become a monolithic agency. We strongly value our relationships with our clients and provide wonderful service for them. We are not in relentless pursuit of more clients. We enjoy working with our clients and building new relationships for them. Our clients are active in high value markets including construction, architecture, engineering and property development to name a few. These are sectors in which we can deliver the most value.

Delivering Results

A new project secured via Content Marketing and Social Media activity in these sectors can mean millions of pounds of additional revenue and a ROI of several thousand per cent. This is not hypothetical; we have delivered new sales of this magnitude. We even helped one of our clients get acquired by a multinational company by raising their profile and visibility in their industry over the course of two years. This is not something we can guarantee for everyone, of course.

We are grateful to work with companies and organisations that recognise the value that we bring and are prepared to compensate us appropriately for the positive impact we can have on their bottom line. Would you like to increase your company’s visibility and generate new sales? If what I have written has resonated with you and you would like to work with us contact me to arrange a meeting. I will be happy to hear from you. If you have enjoyed this post you will also like, What do we do at Marketing Fundamentals Ltd?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency. We create content that builds relationships with your potential customers and generates leads and sales via your website, YouTube channel and Social Media platforms. If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com . We would also love to read your thoughts in the comments section below.

Best regards,

Mike Pitt

Founder & CEO, Marketing Fundamentals Ltd, Blogger, Content Creator. More about me here .

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5 Copywriting Tips for Your Content Marketing Strategy

1.     Do keep the engagement active

This is probably where the concept of problem-agitate-solve (PAS) idea comes in the picture. Bland lines don’t yield any benefits anymore, mainly because your reader already knows that the first portion of the article is of no substance. Have a nice question based approach to the entire content. This can help build interest in your article.

2.     Make those headlines merit attention

Usually, most of us are concerned with the headlines, so if the copywriting is planned around crisp headings, half of the battle is won. At the end of the day, every reader checks the heading and decides on whether the content is worth attention and requires a further read. The idea is to get them engrossed in the first element, so that he/she is excited and keen to know more.

3.     Don’t steer clear of the solutions and answers

If you have problem-agitate-solve (PAS) technique to write up a content or blog, ensure that the readers have found their solutions in the writing. A common ground for all readers is probably the toughest thing for any copywriter, but that’s where the creativity lies. Resolving, understanding, giving grounds and offering palatable solutions for every question asked is probably the best way to please readers. Of course most of it should to be done in a practical way.

4.     Keep the content readable

Copywriting is not just about crisp content, but more about value oriented and readable blogs and articles. When your team is deciding on the content marketing strategy, bring in elements that can make the entire blog or website more practical. In short, just writing a story isn’t enough; it should be presented with right glamour and value to engross readers for the longest time. Since it is never about one story or blog in content marketing strategy, every write-up should focus on readability and unadulterated presentation.

5.     Don’t skip the right conclusion

Content without an engaging conclusion is like a story that ends without notice. Most copywriters miss on the elements of conclusion, which include asking further questions and giving a hint of more information. Usually readers would read and forget about a post, unless it offers them a reason to come back. Another PAS approach can work, but most expert copywriters would like to take the present post to engage with the next one for better sequential writing.

When you are not sure of what to expect from content marketing, it is best to hire a specialized agency. The roles of a content marketing agency are way more convoluted, than what your internal team can deliver. Balancing is what makes a strategic campaign work.

Do you want to us to create and implement a successful Content Marketing strategy for your Professional Services company? Give us a call  on +44845 2264 247 or email us at mail@marketingfundamentals.com. We are a leading Content Marketing agency in London.

I hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

The post 5 Copywriting Tips for Your Content Marketing Strategy appeared first on Marketing Fundamentals.